Throttle Audience in United States

Throttle logo

Throttle has an estimated audience of 2,407,819 people in United States. 21.0% are female, 79.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hipster, Israel, Combat sport, N1 road (South Africa).

The average Throttle fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hipster, Israel, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Throttle audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Throttle fans

Demographic split for Throttle audience in United States
MetricValue
Female21.0%
Male79.0%
Average age35.6
Estimated audience size2,407,819

Audience persona

The typical Throttle fan in United States is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Throttle in United States
RegionReachAffinity
California433,1901.64×
Texas246,5661.19×
Florida181,8581.12×
New York134,6641×
Illinois82,4581.03×
Pennsylvania77,9890.96×
Georgia74,3741×
North Carolina70,4830.97×
Washington68,9371.43×
Ohio65,7160.89×
New Jersey60,8170.99×
Virginia58,5491×
Arizona57,8241.18×
Michigan53,9220.86×
Tennessee46,5710.96×
Massachusetts45,6850.96×
Colorado42,7751.13×
Indiana42,2550.96×
Maryland39,7400.96×
Missouri36,4970.94×
Oregon33,5021.21×
Minnesota32,4170.94×
South Carolina32,0020.88×
Wisconsin31,6480.87×
Nevada31,4221.35×
Connecticut29,6721.23×
Alabama28,4670.85×
Louisiana27,1350.87×
Utah26,8161.24×
Kentucky26,5170.88×
Oklahoma26,1480.98×
Arkansas19,7240.99×
Kansas18,1660.96×
Iowa17,2970.87×
Mississippi16,7040.84×
Idaho14,4001.19×
Hawaii14,0131.35×
New Mexico13,6371.13×
Nebraska11,6900.97×
Maine9,4391.09×
New Hampshire8,4860.89×
West Virginia8,2630.74×
Washington, District of Columbia6,6750.92×
Rhode Island6,0180.79×
Delaware5,5140.83×
Alaska5,4581.06×
Montana4,9610.74×
South Dakota4,5970.83×
North Dakota4,1840.85×
Wyoming2,8710.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Throttle audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hipster22.69×Politics & Society
Israel3.26×Travel & Leisure
Combat sport1.87×Sports
N1 road (South Africa)4.65×Travel & Leisure
Urban Outfitters1.98×Shopping
Superior Hiking Trail15.26×Travel & Leisure
3D printing2.56×Technology & Electronics
Wok6.57×Food & Beverages
MK4.07×Music & Radio
Minnesota1.6×Travel & Leisure
Cullinan Diamond15.26×
Academy Award for Best Documentary Feature10.32×Movies & TV
Governor of Michigan6.21×Politics & Society
Unique Gifts1.79×Shopping
WESH3.34×Movies & TV
Goop3.62×Internet & Social Media
ABC 7 Chicago2.89×Movies & TV
Racing1.75×Cars & Mobility
Hog Hunting2.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Throttle audience
TraitClusterScore
Need for SecurityCONSERVATISM1.79
PatriotismCONSERVATISM1.65
Career OrientationPOWER1.38
Risk AppetiteTHRILL1.32
Early Adopter MentalityPOWER1.32
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Throttle
CountryShare
United States39.0%
United Kingdom9.7%
Thailand6.2%

See Throttle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Throttle have in United States?

Throttle has an estimated audience of 2,407,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Throttle fans?

21.0% of Throttle fans are female, 79.0% are male, with an average age of 35.6 years.

Which brands do Throttle fans like most?

Throttle fans show strongest brand affinity for Keene, New Hampshire (675×), Hipster (22.69×), and Israel (3.26×) over the country average.

Where do Throttle fans live in United States?

Throttle fans in United States are most concentrated in California (reach 433,190), Texas (reach 246,566), and Florida (reach 181,858). These three regions account for the largest share of the active audience.

What other brands do Throttle fans also like?

Beyond Throttle itself, the audience over-indexes on Hipster (22.69×), Israel (3.26×), Combat sport (1.87×), and N1 road (South Africa) (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Throttle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.