Rascasse Audience Intelligence

Throttle Audience in United States

A data profile of the people who buy, follow and care about Throttle in United States — modelled from more than twelve digital signal sources. Throttle has an estimated audience of 2,407,819 people in United States.

#5732among Topic in United States#409in Cars & Mobility

The average Throttle fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Advance Auto Parts, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (4.32× the country average).

Demographically, the Throttle audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Throttle fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Throttle profile in United States.

Audience size
2.4M
in United States
Gender
21.0%♀
79.0% male
Age
35.6
average years
Country rank
#12253
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Throttle fans

21.0% are female, 79.0% are male, average age 35.6.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Throttle audience in United States
MetricValue
Female21.0%
Male79.0%
Average age35.6
Estimated audience size2,407,819
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Throttle audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3914%
40-4916%
50+18%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Throttle audience comes from United States.

Worldwide audience distribution share by country for Throttle
CountryShare
United States39.0%
United Kingdom9.7%
Thailand6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Throttle audience in United States is strongest.

Fig. 05

Top regions by affinity

Throttle fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.50×
02Hawaii~10K1.31×
03Washington~60K1.28×
04Nevada~30K1.25×
05Utah~30K1.17×
06New Mexico~10K1.15×
07Idaho~10K1.15×
08Oregon~30K1.14×
09Connecticut~30K1.13×
10Texas~200K1.12×
11Arizona~60K1.12×
12Colorado~40K1.06×
13Maine~9K1.06×
14Alaska~5K1.06×
15Florida~200K1.05×
16Oklahoma~30K1.05×
17New Jersey~60K1.03×
18Arkansas~20K1.02×
19Nebraska~10K1.00×
20Pennsylvania~80K0.98×
21Indiana~40K0.98×
22New York~100K0.97×
23Illinois~80K0.97×
24Georgia~70K0.97×
25Maryland~40K0.97×
26Kansas~20K0.97×
27Virginia~60K0.96×
28Tennessee~50K0.96×
29Missouri~40K0.95×
30South Dakota~5K0.95×
31North Dakota~5K0.95×
32North Carolina~70K0.94×
33Massachusetts~40K0.94×
34South Carolina~30K0.94×
35Louisiana~30K0.94×
36Minnesota~30K0.92×
37Mississippi~20K0.92×
38New Hampshire~9K0.92×
39Kentucky~30K0.91×
40Iowa~20K0.91×
41Ohio~70K0.90×
42Wisconsin~30K0.90×
43Alabama~30K0.89×
44Washington, District of Columbia~6K0.89×
45Delaware~6K0.89×
46Rhode Island~7K0.88×
47West Virginia~10K0.87×
48Montana~6K0.87×
49Michigan~50K0.86×
50Vermont~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Throttle, United States
0.86×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Throttle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Throttle audience
#·InterestCategoryAffinity×
01Nissan SentraCars & Mobility12.61×
02Nissan RogueCars & Mobility7.59×
03Car clubCars & Mobility7.24×
04Touring motorcycleCars & Mobility6.75×
05Cruiser (motorcycle)Cars & Mobility5.95×
06Motorcycle helmetCars & Mobility5.79×
07Advance Auto PartsCars & Mobility5.60×
08Motorcycle accessoriesCars & Mobility5.46×
09Custom motorcycleCars & Mobility5.29×
10O'Reilly Auto PartsCars & Mobility5.14×
11Automobile repair shopCars & Mobility4.42×
12AutoZoneCars & Mobility4.32×
13Racing gamesGames4.09×
14Air pollutionHealth3.87×
15Discount TireShopping3.72×
16Solar energyHome & Garden3.00×
17CarGurusCars & Mobility2.71×
18CarMaxCars & Mobility2.62×
19MenardsHome & Garden2.58×
20Ace HardwareHome & Garden2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Throttle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Throttle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
Need for SecurityCONSERVATISM2.14×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Throttle audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.67×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Throttle have in United States?

Throttle has an estimated audience of 2,407,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Throttle fans?

21.0% of Throttle fans are female, 79.0% are male, with an average age of 35.6 years.

03

Which brands do Throttle fans like most?

Throttle fans show strongest brand affinity for AutoZone (4.32×), Advance Auto Parts (5.6×), and O'Reilly Auto Parts (5.14×) over the country average.

04

Where do Throttle fans live in United States?

Throttle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Throttle fans also like?

Beyond Throttle itself, the audience over-indexes on Advance Auto Parts (5.6×), O'Reilly Auto Parts (5.14×), Touring motorcycle (6.75×), and Motorcycle accessories (5.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Throttle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Throttle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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