Rascasse Audience Intelligence

Thyme Audience in United States

A data profile of the people who buy, follow and care about Thyme in United States — modelled from more than twelve digital signal sources. Thyme has an estimated audience of 2,837,605 people in United States.

#18among Spice in United States#5269among Topic in United States#670in Food & Beverages

The average Thyme fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microwave oven, Nonprofit organization, Trader Joe's, with strongest over-indexing on Microwave oven (3.68× the country average).

Demographically, the Thyme audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thyme fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thyme profile in United States.

Audience size
2.8M
in United States
Gender
74.8%♀
25.2% male
Age
44.4
average years
Country rank
#10772
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thyme fans

74.8% are female, 25.2% are male, average age 44.4.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Thyme audience in United States
MetricValue
Female74.8%
Male25.2%
Average age44.4
Estimated audience size2,837,605
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Thyme audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4927%
50+30%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Thyme audience comes from United States.

Worldwide audience distribution share by country for Thyme
CountryShare
United States39.2%
United Kingdom6.0%
Egypt3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thyme audience in United States is strongest.

Fig. 05

Top regions by affinity

Thyme fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.87×
02California~400K1.39×
03Hawaii~20K1.35×
04Washington~70K1.28×
05Vermont~6K1.25×
06New York~200K1.22×
07Alaska~7K1.22×
08Pennsylvania~100K1.20×
09Oregon~40K1.19×
10Illinois~100K1.18×
11New Hampshire~10K1.17×
12New Jersey~80K1.15×
13Connecticut~30K1.11×
14Minnesota~40K1.08×
15Utah~30K1.06×
16Idaho~10K1.05×
17Rhode Island~9K1.04×
18Texas~300K1.03×
19Wisconsin~40K1.03×
20Virginia~70K1.01×
21Florida~200K1.00×
22Montana~8K1.00×
23Maryland~50K0.98×
24Maine~10K0.98×
25Washington, District of Columbia~8K0.98×
26Georgia~80K0.97×
27North Carolina~80K0.94×
28Michigan~70K0.94×
29Colorado~40K0.93×
30Ohio~80K0.91×
31Nevada~30K0.91×
32Delaware~7K0.91×
33Kansas~20K0.90×
34Louisiana~30K0.88×
35Tennessee~50K0.87×
36South Carolina~40K0.87×
37North Dakota~5K0.87×
38Indiana~40K0.86×
39Arkansas~20K0.86×
40Arizona~50K0.85×
41New Mexico~10K0.85×
42Nebraska~10K0.85×
43Alabama~30K0.83×
44Oklahoma~30K0.83×
45Missouri~40K0.82×
46Mississippi~20K0.81×
47Kentucky~30K0.79×
48Iowa~20K0.79×
49West Virginia~10K0.77×
50South Dakota~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Thyme, United States
0.77×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thyme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thyme audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden3.68×
02Non-alcoholic beverageFood & Beverages3.36×
03Mineral waterFood & Beverages3.25×
04Slow cookerFood & Beverages2.99×
05HypermarketShopping2.94×
06Hardware storeHome & Garden2.81×
07Charitable organizationPolitics & Society2.62×
08PharmacyBusiness & Career2.49×
09Nonprofit organizationPolitics & Society2.19×
10Veterinary medicineBusiness & Career2.14×
11Discount storesShopping2.12×
12TraditionPolitics & Society2.11×
13Trader Joe'sShopping2.07×
14GardeningHome & Garden2.06×
15IKEAHome & Garden1.91×
16Organic foodFood & Beverages1.90×
17SupermarketShopping1.87×
18American AirlinesTravel & Leisure1.68×
19Health careBusiness & Career1.61×
20GrillingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thyme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thyme audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.09×
DIY MentalityTHRILL1.71×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thyme audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Luxury OrientationPREMIUM0.79×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thyme have in United States?

Thyme has an estimated audience of 2,837,605 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thyme fans?

74.8% of Thyme fans are female, 25.2% are male, with an average age of 44.4 years.

03

Which brands do Thyme fans like most?

Thyme fans show strongest brand affinity for Microwave oven (3.68×), Nonprofit organization (2.19×), and Trader Joe's (2.07×) over the country average.

04

Where do Thyme fans live in United States?

Thyme fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thyme fans also like?

Beyond Thyme itself, the audience over-indexes on Nonprofit organization (2.19×), Trader Joe's (2.07×), Hardware store (2.81×), and Pharmacy (2.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thyme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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