Thyme Audience in United States

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Thyme has an estimated audience of 2,837,605 people in United States. 74.8% are female, 25.2% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Pillow, Chiropractic education, Layne Staley, Hebe, Sinaloa.

The average Thyme fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, Chiropractic education, Layne Staley, with strongest over-indexing on Pillow (1.66× the country average). Demographically, the Thyme audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Thyme fans

Demographic split for Thyme audience in United States
MetricValue
Female74.8%
Male25.2%
Average age44.4
Estimated audience size2,837,605

Audience persona

The typical Thyme fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Thyme in United States
RegionReachAffinity
California465,9741.49×
Texas262,9631.08×
New York209,9921.32×
Florida203,4931.06×
Pennsylvania123,4441.29×
Illinois117,4931.24×
Massachusetts90,4751.62×
New Jersey88,9811.23×
Georgia85,1180.97×
North Carolina84,2710.99×
Ohio81,0480.93×
Washington76,1711.34×
Virginia75,2891.09×
Michigan71,1230.96×
Arizona50,1810.87×
Tennessee50,1670.88×
Maryland48,7791×
Minnesota45,3671.12×
Indiana45,0040.87×
Wisconsin43,7401.02×
Colorado43,7090.98×
Oregon39,3581.21×
Missouri38,3620.84×
South Carolina37,0360.87×
Louisiana32,3950.89×
Alabama31,7300.8×
Connecticut31,2841.1×
Kentucky27,6190.78×
Utah26,4351.04×
Oklahoma25,9380.82×
Nevada25,0340.91×
Kansas21,0240.94×
Arkansas19,6870.84×
Iowa18,5020.79×
Mississippi17,6190.75×
Hawaii16,2971.34×
Idaho14,1781×
New Hampshire12,8171.15×
New Mexico11,6930.82×
Nebraska10,9390.77×
Maine9,7100.96×
West Virginia9,1810.69×
Rhode Island9,0901.01×
Washington, District of Columbia8,9731.05×
Montana7,1470.91×
Alaska6,9661.15×
Delaware6,8130.87×
Vermont6,1481.23×
North Dakota4,6730.8×
South Dakota4,1250.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thyme audience
BrandAffinityCategory
Pillow1.66×Home & Garden
Chiropractic education6.49×Business & Career
Layne Staley3.01×Music & Radio
Hebe2.77×Home & Garden
Sinaloa1.52×Travel & Leisure
English literature2.52×Literature
Janitor2.02×Home & Garden
Necktie1.52×Fashion & Accessoires
MeatEater2.25×Movies & TV
Superintendent (education)2.79×Business & Career
Solo climbing1.89×Sports
life is good1.72×Music & Radio
Brunello Cucinelli1.88×Fashion & Accessoires
Colorado River1.55×Travel & Leisure
Software widget3.49×Technology & Electronics
Kingdom of Judah1.6×Politics & Society
International University of Business Agriculture and Technology2.29×Business & Career
Enrique Hernández (baseball)3.12×Sports
New Era (Namibia)1.64×News
Bounce (film)2.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thyme audience
TraitClusterScore
Community OrientationOPEN1.38
DIY MentalityTHRILL1.35
IndulgenceJOY1.34
Design AffinityPREMIUM1.33
Price SensitivityPREMIUM1.3
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Thyme
CountryShare
United States39.3%
United Kingdom6.0%
Egypt3.3%

See Thyme audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Thyme have in United States?

Thyme has an estimated audience of 2,837,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Thyme fans?

74.8% of Thyme fans are female, 25.2% are male, with an average age of 44.4 years.

Which brands do Thyme fans like most?

Thyme fans show strongest brand affinity for Pillow (1.66×), Chiropractic education (6.49×), and Layne Staley (3.01×) over the country average.

Where do Thyme fans live in United States?

Thyme fans in United States are most concentrated in California (reach 465,974), Texas (reach 262,963), and New York (reach 209,992). These three regions account for the largest share of the active audience.

What other brands do Thyme fans also like?

Beyond Thyme itself, the audience over-indexes on Chiropractic education (6.49×), Layne Staley (3.01×), Hebe (2.77×), and Sinaloa (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thyme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.