A data profile of the people who buy, follow and care about Tiki Barber in United States — modelled from more than twelve digital signal sources. Tiki Barber has an estimated audience of 406,440 people in United States.
The average Tiki Barber fan in United States is 44.3 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, New Jersey, Florida.
Top brand affinities include FedEx, Weather forecasting, Pinterest, with strongest over-indexing on FedEx (3.79× the country average).
Demographically, the Tiki Barber audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tiki Barber fan in United States is more male, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Tiki Barber profile in United States.
39.3% are female, 60.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 44.3 |
| Estimated audience size | 406,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 25% |
Where the Tiki Barber audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~30K | 3.39× | |
| 02 | New York | ~50K | 2.18× | |
| 03 | Connecticut | ~8K | 2.11× | |
| 04 | Virginia | ~20K | 1.66× | |
| 05 | Pennsylvania | ~20K | 1.50× | |
| 06 | Delaware | ~2K | 1.44× | |
| 07 | Maryland | ~9K | 1.38× | |
| 08 | Washington, District of Columbia | ~1K | 1.24× | |
| 09 | Rhode Island | ~1K | 1.13× | |
| 10 | Kansas | ~3K | 1.10× | |
| 11 | South Carolina | ~6K | 1.05× | |
| 12 | Florida | ~30K | 1.04× | |
| 13 | Alabama | ~6K | 1.02× | |
| 14 | North Carolina | ~10K | 1.00× | |
| 15 | Ohio | ~10K | 0.97× | |
| 16 | Massachusetts | ~8K | 0.97× | |
| 17 | Georgia | ~10K | 0.94× | |
| 18 | Indiana | ~7K | 0.94× | |
| 19 | Colorado | ~6K | 0.94× | |
| 20 | Louisiana | ~5K | 0.92× | |
| 21 | Iowa | ~3K | 0.92× | |
| 22 | Arizona | ~7K | 0.91× | |
| 23 | West Virginia | ~2K | 0.91× | |
| 24 | Maine | ~1K | 0.90× | |
| 25 | Vermont | <1K | 0.90× | |
| 26 | Wisconsin | ~5K | 0.89× | |
| 27 | South Dakota | <1K | 0.89× | |
| 28 | North Dakota | <1K | 0.89× | |
| 29 | Tennessee | ~7K | 0.88× | |
| 30 | Nebraska | ~2K | 0.88× | |
| 31 | Michigan | ~9K | 0.87× | |
| 32 | Minnesota | ~5K | 0.87× | |
| 33 | Nevada | ~3K | 0.87× | |
| 34 | Mississippi | ~3K | 0.87× | |
| 35 | New Hampshire | ~1K | 0.87× | |
| 36 | Illinois | ~10K | 0.86× | |
| 37 | Missouri | ~5K | 0.85× | |
| 38 | Montana | <1K | 0.85× | |
| 39 | Kentucky | ~4K | 0.84× | |
| 40 | Alaska | <1K | 0.84× | |
| 41 | Texas | ~30K | 0.81× | |
| 42 | Hawaii | ~1K | 0.80× | |
| 43 | Oklahoma | ~3K | 0.78× | |
| 44 | Washington | ~6K | 0.76× | |
| 45 | Arkansas | ~2K | 0.75× | |
| 46 | Idaho | ~1K | 0.75× | |
| 47 | New Mexico | ~1K | 0.73× | |
| 48 | Oregon | ~3K | 0.68× | |
| 49 | Utah | ~2K | 0.65× | |
| 50 | California | ~30K | 0.62× |
The strongest cross-interests of the Tiki Barber audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 5.25× | ||
| 02 | FedEx | Business & Career | 3.79× | ||
| 03 | Masters Tournament | Sports | 3.21× | ||
| 04 | Solar energy | Home & Garden | 2.68× | ||
| 05 | Vehicle insurance | Cars & Mobility | 2.44× | ||
| 06 | Renewable energy | Business & Career | 2.44× | ||
| 07 | TV game shows | Movies & TV | 2.41× | ||
| 08 | Subway | Food & Beverages | 2.09× | ||
| 09 | Mortgage loans | Business & Career | 1.95× | ||
| 10 | Internet & Social Media | 1.89× | |||
| 11 | McDonald's | Food & Beverages | 1.87× | ||
| 12 | The UPS Store | Shopping | 1.82× | ||
| 13 | United States Postal Service | Business & Career | 1.81× | ||
| 14 | Barbecue | Food & Beverages | 1.79× | ||
| 15 | Airbnb | Travel & Leisure | 1.72× | ||
| 16 | TMZ | Internet & Social Media | 1.72× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Golf | Sports | 1.67× | ||
| 19 | Podcast | Music & Radio | 1.67× | ||
| 20 | Powerball | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Tiki Barber has an estimated audience of 406,440 people in United States, concentrated in New York and New Jersey.
39.3% of Tiki Barber fans are female, 60.7% are male, with an average age of 44.3 years.
Tiki Barber fans show strongest brand affinity for FedEx (3.79×), Weather forecasting (5.25×), and Pinterest (1.89×) over the country average.
Tiki Barber fans in United States are most concentrated in New York (reach ~50K), New Jersey (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Tiki Barber itself, the audience over-indexes on Weather forecasting (5.25×), Pinterest (1.89×), Subway (2.09×), and Masters Tournament (3.21×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tiki Barber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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