Tilt Audience in United States
Tilt has an estimated audience of 1,207,732 people in United States. 41.7% are female, 58.3% are male, average age 41.6. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Staples (Canada).
Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (26.01× the country average). Demographically, the Tilt audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Tilt fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 41.6 |
| Estimated audience size | 1,207,732 |
Audience persona
The typical Tilt fan in United States is more male, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 26.01× | Cars & Mobility |
| Honda HR-V | 17.08× | Cars & Mobility |
| MSN | 2.35× | News |
| Pre-school playgroup | 18.79× | Kids & Family |
| Staples (Canada) | 2.65× | Business & Career |
| Hobby Lobby | 1.95× | Home & Garden |
| Concerts | 1.72× | Music & Radio |
| Livemusic | 2.53× | Music & Radio |
| Taco Bell | 1.92× | Food & Beverages |
| Aldi | 1.83× | Shopping |
| Best Buy | 1.79× | Shopping |
| Aubrey Plaza | 5.43× | Movies & TV |
| Jeep Grand Cherokee | 4.86× | Cars & Mobility |
| Jack Black | 5.29× | Movies & TV |
| Great Clips | 2.57× | Beauty & Wellness |
| Bars | 1.55× | Travel & Leisure |
| Non-fiction books | 3.1× | Literature |
| Josh Hutcherson | 5.54× | Movies & TV |
| Napoleon Dynamite | 5.36× | Movies & TV |
| Craigslist | 1.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Community Orientation | OPEN | 1.03 |
| Family Orientation | CONSERVATISM | 1.02 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| India | 6.8% |
| United Kingdom | 6.4% |
See Tilt audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.