Rascasse Audience Intelligence

Timeshare Audience in United States

A data profile of the people who buy, follow and care about Timeshare in United States — modelled from more than twelve digital signal sources. Timeshare has an estimated audience of 5,970,246 people in United States.

#3364among Topic in United States#532in Business & Career

The average Timeshare fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sia, Planet Fitness, Capital One, with strongest over-indexing on Sia (9.89× the country average).

Demographically, the Timeshare audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Timeshare fan in United States is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for Sia.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Timeshare profile in United States.

Audience size
6M
in United States
Gender
56.8%♀
43.2% male
Age
46.6
average years
Country rank
#5730
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Timeshare fans

56.8% are female, 43.2% are male, average age 46.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Timeshare audience in United States
MetricValue
Female56.8%
Male43.2%
Average age46.6
Estimated audience size5,970,246
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Timeshare audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4925%
50+38%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Timeshare audience comes from United States.

Worldwide audience distribution share by country for Timeshare
CountryShare
United States67.4%
India5.1%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Timeshare audience in United States is strongest.

Fig. 05

Top regions by affinity

Timeshare fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K2.34×
02Nevada~100K1.81×
03California~900K1.33×
04Florida~500K1.32×
05South Carolina~100K1.24×
06Virginia~200K1.22×
07Maryland~100K1.15×
08Georgia~200K1.14×
09Washington~100K1.12×
10Washington, District of Columbia~20K1.11×
11Connecticut~60K1.08×
12Mississippi~50K1.07×
13New York~400K1.06×
14North Carolina~200K1.06×
15Tennessee~100K1.05×
16Alabama~90K1.04×
17Louisiana~80K1.04×
18Arizona~100K1.02×
19Delaware~20K1.02×
20Massachusetts~100K1.01×
21Oregon~70K1.01×
22New Jersey~200K0.99×
23Rhode Island~20K0.99×
24Texas~500K0.98×
25Pennsylvania~200K0.98×
26Missouri~90K0.97×
27Indiana~100K0.94×
28Illinois~200K0.93×
29Alaska~10K0.93×
30Arkansas~50K0.92×
31Kansas~40K0.92×
32Kentucky~70K0.91×
33West Virginia~30K0.91×
34New Hampshire~20K0.91×
35Michigan~100K0.90×
36Maine~20K0.89×
37Ohio~200K0.88×
38Oklahoma~60K0.88×
39North Dakota~10K0.88×
40Nebraska~30K0.87×
41Vermont~9K0.86×
42New Mexico~30K0.85×
43Wisconsin~80K0.84×
44Idaho~20K0.83×
45Minnesota~70K0.82×
46Iowa~40K0.82×
47Colorado~80K0.81×
48South Dakota~10K0.81×
49Utah~40K0.78×
50Montana~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Timeshare, United States
0.78×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Timeshare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Timeshare audience
#·InterestCategoryAffinity×
01SiaMusic & Radio9.89×
02Micro CenterShopping3.46×
03Mineral waterFood & Beverages3.24×
04Car rentalsCars & Mobility2.57×
05Life insuranceBusiness & Career2.55×
06Home insuranceBusiness & Career2.55×
07Microwave ovenHome & Garden2.53×
08Diaper bagKids & Family2.45×
09Real propertyHome & Garden2.28×
10Credit (finance)Business & Career2.07×
11Discount storesShopping1.96×
12Capital OneBusiness & Career1.93×
13CruisesTravel & Leisure1.92×
14Planet FitnessSports1.91×
15AirbnbTravel & Leisure1.81×
16GeneticsKids & Family1.81×
17Mortgage loansBusiness & Career1.72×
18Shopping mallsShopping1.59×
19Credit cardsBusiness & Career1.56×
20Chick-fil-AFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Timeshare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Timeshare audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.88×
Quality AwarenessPREMIUM1.78×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Timeshare audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Timeshare have in United States?

Timeshare has an estimated audience of 5,970,246 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Timeshare fans?

56.8% of Timeshare fans are female, 43.2% are male, with an average age of 46.6 years.

03

Which brands do Timeshare fans like most?

Timeshare fans show strongest brand affinity for Sia (9.89×), Planet Fitness (1.91×), and Capital One (1.93×) over the country average.

04

Where do Timeshare fans live in United States?

Timeshare fans in United States are most concentrated in California (reach ~900K), Florida (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Timeshare fans also like?

Beyond Timeshare itself, the audience over-indexes on Planet Fitness (1.91×), Capital One (1.93×), Airbnb (1.81×), and Micro Center (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Timeshare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Timeshare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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