Tobias Harris Audience in United States

Tobias Harris logo

Tobias Harris has an estimated audience of 850,996 people in United States. 39.6% are female, 60.4% are male, average age 34.6. Top regions: Pennsylvania, California, New York. Top brand affinities: Tobias Harris, Gregg Popovich, Steven Adams, Al Horford, Ben McLemore.

The average Tobias Harris fan in United States is 34.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Tobias Harris, Gregg Popovich, Steven Adams, with strongest over-indexing on Tobias Harris (847.46× the country average). Demographically, the Tobias Harris audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Tobias Harris fans

Demographic split for Tobias Harris audience in United States
MetricValue
Female39.6%
Male60.4%
Average age34.6
Estimated audience size850,996

Audience persona

The typical Tobias Harris fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tobias Harris.

Top regions in United States

Top regions ranked by reach for Tobias Harris in United States
RegionReachAffinity
Pennsylvania104,9233.66×
California87,5010.93×
New York79,6911.68×
Michigan73,9083.32×
Florida66,2821.15×
Texas63,7110.87×
New Jersey49,1242.27×
Illinois34,8821.23×
Georgia30,1201.15×
Ohio29,2611.12×
North Carolina28,9901.13×
Virginia23,8551.15×
Maryland22,4151.53×
Massachusetts21,0321.25×
Tennessee20,4281.2×
Arizona17,5661.01×
Indiana15,6281.01×
Louisiana15,1481.38×
South Carolina11,4820.9×
Wisconsin10,5890.83×
Connecticut9,3891.1×
Colorado9,1920.69×
Missouri9,1280.67×
Kentucky8,7960.82×
Washington8,6220.51×
Alabama8,4360.71×
Minnesota8,0170.66×
Delaware6,9612.96×
Oregon5,9410.61×
Mississippi5,9170.84×
Oklahoma5,8120.62×
Nevada5,7910.7×
Arkansas4,8140.69×
Kansas4,6430.69×
Iowa4,3640.62×
Utah4,0070.53×
Washington, District of Columbia3,8991.52×
Rhode Island2,4760.91×
West Virginia2,4250.61×
New Hampshire2,2780.68×
Hawaii2,2700.62×
Nebraska2,1620.51×
Maine2,1250.7×
New Mexico1,5930.37×
Idaho1,4730.35×
Vermont8540.57×
Montana8390.36×
South Dakota8280.42×
Alaska8140.45×
North Dakota8120.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tobias Harris audience
BrandAffinityCategory
Tobias Harris847.46×Sports
Gregg Popovich534.69×Sports
Steven Adams558.86×Sports
Al Horford367.21×Sports
Ben McLemore681.16×Sports
Bradley Beal418.44×Sports
Kevin Love381.7×Sports
Steve Kerr341.77×Sports
Brandon Ingram264.63×Sports
Kyle Lowry440.77×Sports
Dwight Howard224.37×Sports
Vince Carter301.95×Sports
Andre Drummond359×Sports
Doc Rivers385.58×Sports
Kelly Olynyk501.46×Sports
Jimmy Butler120.77×Sports
Andrew Wiggins243.28×Sports
Charles Barkley158.69×Sports
Dirk Nowitzki212.06×Sports
Kawhi Leonard112.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tobias Harris audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
Early Adopter MentalityPOWER1.1
Social Media UsageJOY1.06
ExtroversionTHRILL1.03
Family OrientationCONSERVATISM0.98
Luxury OrientationPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Tobias Harris
CountryShare
United States70.7%
Brazil6.5%
Canada4.7%

See Tobias Harris audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Tobias Harris have in United States?

Tobias Harris has an estimated audience of 850,996 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Tobias Harris fans?

39.6% of Tobias Harris fans are female, 60.4% are male, with an average age of 34.6 years.

Which brands do Tobias Harris fans like most?

Tobias Harris fans show strongest brand affinity for Tobias Harris (847.46×), Gregg Popovich (534.69×), and Steven Adams (558.86×) over the country average.

Where do Tobias Harris fans live in United States?

Tobias Harris fans in United States are most concentrated in Pennsylvania (reach 104,923), California (reach 87,501), and New York (reach 79,691). These three regions account for the largest share of the active audience.

What other brands do Tobias Harris fans also like?

Beyond Tobias Harris itself, the audience over-indexes on Gregg Popovich (534.69×), Steven Adams (558.86×), Al Horford (367.21×), and Ben McLemore (681.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tobias Harris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.