Tom Brokaw Audience in United States

Tom Brokaw logo

Tom Brokaw has an estimated audience of 404,044 people in United States. 68.5% are female, 31.5% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Alaska, Necktie, Al Ahly SC, WFTS-TV.

The average Tom Brokaw fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Alaska, Necktie, with strongest over-indexing on Whataburger (2.18× the country average). Demographically, the Tom Brokaw audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Journalist

Demographics of Tom Brokaw fans

Demographic split for Tom Brokaw audience in United States
MetricValue
Female68.5%
Male31.5%
Average age45.5
Estimated audience size404,044

Audience persona

The typical Tom Brokaw fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Tom Brokaw in United States
RegionReachAffinity
California31,7840.72×
Texas22,3590.64×
Florida21,6490.79×
New York20,0960.89×
Pennsylvania13,5881×
Ohio11,8860.95×
Illinois11,8810.88×
North Carolina10,6190.87×
Virginia10,3941.06×
Georgia10,0020.8×
Michigan9,7560.92×
Tennessee8,3941.04×
New Jersey8,1800.8×
Massachusetts8,1141.02×
Arizona7,8110.95×
Washington7,4510.92×
Indiana7,0200.95×
Missouri6,8921.06×
Minnesota6,8601.18×
Maryland6,5200.94×
Colorado6,3891×
Wisconsin6,2451.03×
South Carolina6,1121.01×
Alabama6,1021.08×
Kentucky4,9920.99×
Iowa4,7481.43×
Oregon4,5610.98×
Connecticut4,2791.06×
Louisiana3,8880.75×
Oklahoma3,7400.83×
Mississippi3,4911.05×
Kansas3,0030.94×
Nebraska2,9511.46×
Arkansas2,8780.86×
Nevada2,6010.67×
Utah2,5600.71×
South Dakota2,3782.55×
Idaho1,9550.96×
Maine1,9241.33×
Montana1,8831.68×
West Virginia1,8710.99×
Rhode Island1,7591.37×
New Hampshire1,7441.1×
New Mexico1,5630.77×
Washington, District of Columbia1,3081.08×
Hawaii9670.56×
North Dakota9401.13×
Delaware8420.76×
Vermont6660.94×
Alaska6320.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Brokaw audience
BrandAffinityCategory
Whataburger2.18×Food & Beverages
Alaska1.56×Travel & Leisure
Necktie1.58×Fashion & Accessoires
Al Ahly SC2.18×Sports
WFTS-TV1.56×Movies & TV
WAOW4.41×Movies & TV
Enfamil1.67×Kids & Family
Colorado River1.55×Travel & Leisure
Celtic punk2.37×Music & Radio
Ellen Burstyn2.01×Movies & TV
Lebanese cuisine1.6×Food & Beverages
Buenavista (Madrid)1.8×Travel & Leisure
Leprechaun1.78×Literature
Canino4.48×Travel & Leisure
Ironmongery1.53×Home & Garden
John Frusciante1.77×Music & Radio
John Gray (U.S. author)3.7×Literature
Ohio State Buckeyes women's basketball1.52×Sports
Cachaça2.71×Food & Beverages
Ephraim2.02×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Brokaw audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
Community OrientationOPEN1.81
TravellingTHRILL1.77
SustainabilityBALANCE1.57
Quality AwarenessPREMIUM1.34
LGBTQ+ IdentityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Tom Brokaw
CountryShare
United States89.3%
Canada7.8%
Germany2.1%

See Tom Brokaw audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Tom Brokaw have in United States?

Tom Brokaw has an estimated audience of 404,044 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Brokaw fans?

68.5% of Tom Brokaw fans are female, 31.5% are male, with an average age of 45.5 years.

Which brands do Tom Brokaw fans like most?

Tom Brokaw fans show strongest brand affinity for Whataburger (2.18×), Alaska (1.56×), and Necktie (1.58×) over the country average.

Where do Tom Brokaw fans live in United States?

Tom Brokaw fans in United States are most concentrated in California (reach 31,784), Texas (reach 22,359), and Florida (reach 21,649). These three regions account for the largest share of the active audience.

What other brands do Tom Brokaw fans also like?

Beyond Tom Brokaw itself, the audience over-indexes on Alaska (1.56×), Necktie (1.58×), Al Ahly SC (2.18×), and WFTS-TV (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Brokaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.