Rascasse Audience Intelligence

Tom Brokaw Audience in United States

A data profile of the people who buy, follow and care about Tom Brokaw in United States — modelled from more than twelve digital signal sources. Tom Brokaw has an estimated audience of 407,893 people in United States.

#25among Journalist in United States#10152among Person in United States#7585in Movies & TV

The average Tom Brokaw fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (10.26× the country average).

Demographically, the Tom Brokaw audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Brokaw fan in United States is more female, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Movies & TV · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Brokaw profile in United States.

Audience size
408K
in United States
Gender
68.5%♀
31.5% male
Age
45.5
average years
Country rank
#41167
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Brokaw fans

68.5% are female, 31.5% are male, average age 45.5.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Tom Brokaw audience in United States
MetricValue
Female68.5%
Male31.5%
Average age45.5
Estimated audience size407,893
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Tom Brokaw audience in United States
Age bracketShare%
16-1915%
20-2910%
30-3913%
40-4919%
50+43%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Tom Brokaw audience comes from United States.

Worldwide audience distribution share by country for Tom Brokaw
CountryShare
United States89.2%
Canada7.8%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Brokaw audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Brokaw fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K2.74×
02Montana~2K1.61×
03Iowa~5K1.39×
04Maine~2K1.31×
05Rhode Island~2K1.31×
06Nebraska~3K1.30×
07North Dakota<1K1.19×
08Minnesota~7K1.16×
09West Virginia~2K1.08×
10New Hampshire~2K1.08×
11Connecticut~4K1.05×
12Mississippi~3K1.05×
13Washington, District of Columbia~1K1.04×
14Missouri~7K1.03×
15Alabama~6K1.03×
16Wisconsin~6K1.02×
17Vermont<1K1.02×
18Virginia~10K1.00×
19Tennessee~8K1.00×
20South Carolina~6K1.00×
21Idaho~2K1.00×
22Massachusetts~8K0.98×
23Colorado~6K0.97×
24Kentucky~5K0.97×
25Pennsylvania~10K0.96×
26Oregon~4K0.96×
27Michigan~10K0.93×
28Indiana~7K0.93×
29Ohio~10K0.92×
30Maryland~6K0.92×
31Kansas~3K0.92×
32Arizona~7K0.91×
33Washington~7K0.89×
34Alaska<1K0.89×
35Arkansas~3K0.88×
36New York~20K0.85×
37Oklahoma~4K0.85×
38Illinois~10K0.84×
39Delaware<1K0.83×
40North Carolina~10K0.82×
41New Mexico~2K0.82×
42Georgia~10K0.79×
43Florida~20K0.78×
44New Jersey~8K0.77×
45Louisiana~4K0.77×
46Utah~3K0.76×
47Nevada~3K0.70×
48Hawaii~1K0.69×
49California~30K0.68×
50Texas~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Tom Brokaw, United States
0.61×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Brokaw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Brokaw audience
#·InterestCategoryAffinity×
01Elderly careHealth14.56×
02ExxonMobilCars & Mobility11.05×
03Sustainable energyHome & Garden10.26×
04Renewable energyBusiness & Career8.53×
05FedExBusiness & Career5.59×
06QVCMovies & TV5.53×
07LinkedInInternet & Social Media4.69×
08Weather forecastingHome & Garden4.59×
09First class travelTravel & Leisure3.91×
10Discount storesShopping3.56×
11Mortgage loansBusiness & Career3.55×
12PinterestInternet & Social Media3.21×
13Cancer awarenessHealth3.15×
14PodcastMusic & Radio3.12×
15McDonald'sFood & Beverages2.89×
16Shopping mallsShopping2.59×
17AirbnbTravel & Leisure2.48×
18RedditInternet & Social Media2.34×
19StarbucksFood & Beverages2.32×
20FurnitureHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Brokaw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Brokaw audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM7.82×
SustainabilityBALANCE3.40×
Community OrientationOPEN2.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Brokaw audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.16×
Luxury OrientationPREMIUM0.60×
Risk AppetiteTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Brokaw have in United States?

Tom Brokaw has an estimated audience of 407,893 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Tom Brokaw fans?

68.5% of Tom Brokaw fans are female, 31.5% are male, with an average age of 45.5 years.

03

Which brands do Tom Brokaw fans like most?

Tom Brokaw fans show strongest brand affinity for Sustainable energy (10.26×), Renewable energy (8.53×), and FedEx (5.59×) over the country average.

04

Where do Tom Brokaw fans live in United States?

Tom Brokaw fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Brokaw fans also like?

Beyond Tom Brokaw itself, the audience over-indexes on Renewable energy (8.53×), FedEx (5.59×), Pinterest (3.21×), and Elderly care (14.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Brokaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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