Rascasse Audience Intelligence

Tom Wilson Audience in United States

A data profile of the people who buy, follow and care about Tom Wilson in United States — modelled from more than twelve digital signal sources. Tom Wilson has an estimated audience of 558,744 people in United States.

#83among Ice hockey in United States#8234among Person in United States#3302in Sports

The average Tom Wilson fan in United States is 37.6 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, California.

Top brand affinities include Washington Capitals, NHL, Montreal Canadiens, with strongest over-indexing on Washington Capitals (25.52× the country average).

Demographically, the Tom Wilson audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Wilson fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Washington Capitals.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Wilson profile in United States.

Audience size
559K
in United States
Gender
33.4%♀
66.6% male
Age
37.6
average years
Country rank
#34315
Person in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Wilson fans

33.4% are female, 66.6% are male, average age 37.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Tom Wilson audience in United States
MetricValue
Female33.4%
Male66.6%
Average age37.6
Estimated audience size558,744
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Tom Wilson audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Tom Wilson audience comes from United States.

Worldwide audience distribution share by country for Tom Wilson
CountryShare
Canada41.1%
United States39.0%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K4.41×
02Maryland~40K3.91×
03Virginia~40K3.18×
04Delaware~3K2.25×
05Pennsylvania~30K1.52×
06West Virginia~3K1.32×
07Massachusetts~10K1.26×
08Vermont~1K1.17×
09Minnesota~9K1.13×
10New Hampshire~2K1.12×
11North Dakota~1K1.11×
12New York~30K1.04×
13Maine~2K1.04×
14Colorado~9K1.03×
15Connecticut~6K1.03×
16North Carolina~20K1.01×
17New Jersey~10K0.97×
18Montana~1K0.96×
19Michigan~10K0.94×
20Alaska~1K0.91×
21Rhode Island~2K0.90×
22South Dakota~1K0.85×
23Utah~4K0.84×
24South Carolina~7K0.81×
25Ohio~10K0.80×
26Missouri~7K0.80×
27Illinois~10K0.79×
28Florida~30K0.78×
29Idaho~2K0.78×
30Iowa~3K0.77×
31Nevada~4K0.76×
32Wisconsin~6K0.75×
33Hawaii~2K0.75×
34Nebraska~2K0.74×
35Tennessee~8K0.72×
36New Mexico~2K0.70×
37Kentucky~5K0.68×
38Mississippi~3K0.68×
39Kansas~3K0.68×
40Washington~7K0.67×
41Arkansas~3K0.67×
42Indiana~7K0.66×
43Oregon~4K0.66×
44Oklahoma~4K0.64×
45Arizona~7K0.63×
46Alabama~5K0.60×
47Louisiana~4K0.60×
48California~30K0.56×
49Georgia~9K0.56×
50Texas~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Tom Wilson, United States
0.46×1.00×4.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Wilson audience
#·InterestCategoryAffinity×
01Washington CapitalsSports25.52×
02Bauer HockeySports15.26×
03Montreal CanadiensSports11.07×
04Winnipeg JetsSports9.51×
05Calgary FlamesSports8.85×
06Buffalo SabresSports6.53×
07San Jose SharksSports5.84×
08World SeriesSports4.67×
09NHLSports4.66×
10Aaron RodgersSports3.42×
11Luka DončićSports3.31×
12Seattle MarinersSports2.81×
13Fox SportsMovies & TV2.63×
14Ice hockeySports2.49×
15San Francisco 49ersSports2.41×
16Anime conventionLiterature1.92×
17Mixed martial artsSports1.88×
18CBS SportsMovies & TV1.88×
19NBA FinalsSports1.67×
20GamblingGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Wilson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.20×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Wilson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Wilson have in United States?

Tom Wilson has an estimated audience of 558,744 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Tom Wilson fans?

33.4% of Tom Wilson fans are female, 66.6% are male, with an average age of 37.6 years.

03

Which brands do Tom Wilson fans like most?

Tom Wilson fans show strongest brand affinity for Washington Capitals (25.52×), NHL (4.66×), and Montreal Canadiens (11.07×) over the country average.

04

Where do Tom Wilson fans live in United States?

Tom Wilson fans in United States are most concentrated in Virginia (reach ~40K), Maryland (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Wilson fans also like?

Beyond Tom Wilson itself, the audience over-indexes on NHL (4.66×), Montreal Canadiens (11.07×), Buffalo Sabres (6.53×), and Bauer Hockey (15.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Tom Wilson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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