Rascasse Audience Intelligence

Tony Stewart Audience in United States

A data profile of the people who buy, follow and care about Tony Stewart in United States — modelled from more than twelve digital signal sources. Tony Stewart has an estimated audience of 999,744 people in United States.

#46among Motorsport in United States#5286among Person in United States#2181in Sports

The average Tony Stewart fan in United States is 46.2 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Florida, Ohio.

Top brand affinities include Kyle Busch, Sportsman's Warehouse, Dale Earnhardt, with strongest over-indexing on Kyle Busch (18.63× the country average).

Demographically, the Tony Stewart audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tony Stewart fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tony Stewart profile in United States.

Audience size
1000K
in United States
Gender
26.0%♀
74.0% male
Age
46.2
average years
Country rank
#23671
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tony Stewart fans

26.0% are female, 74.0% are male, average age 46.2.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Tony Stewart audience in United States
MetricValue
Female26.0%
Male74.0%
Average age46.2
Estimated audience size999,744
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Tony Stewart audience in United States
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4927%
50+36%
Fig. 04

Worldwide distribution

91.7%

of the worldwide Tony Stewart audience comes from United States.

Worldwide audience distribution share by country for Tony Stewart
CountryShare
United States91.7%
Canada3.8%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tony Stewart audience in United States is strongest.

Fig. 05

Top regions by affinity

Tony Stewart fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~70K3.52×
02West Virginia~9K1.75×
03South Dakota~5K1.74×
04Iowa~20K1.73×
05North Carolina~50K1.54×
06Ohio~50K1.52×
07Kentucky~20K1.50×
08North Dakota~3K1.41×
09Tennessee~30K1.39×
10South Carolina~20K1.36×
11Wisconsin~20K1.24×
12Alabama~20K1.18×
13Nebraska~7K1.17×
14Pennsylvania~40K1.15×
15Missouri~20K1.15×
16Maine~5K1.15×
17Kansas~10K1.13×
18Michigan~30K1.12×
19New Hampshire~5K1.12×
20Mississippi~10K1.05×
21Oklahoma~10K1.04×
22Virginia~30K1.03×
23Minnesota~20K0.99×
24Delaware~3K0.98×
25Vermont~2K0.97×
26Arkansas~9K0.96×
27Georgia~30K0.94×
28Montana~3K0.89×
29Florida~70K0.87×
30Idaho~5K0.86×
31Illinois~30K0.85×
32Arizona~20K0.85×
33Nevada~8K0.74×
34Connecticut~8K0.72×
35Louisiana~10K0.71×
36Alaska~2K0.70×
37Maryland~10K0.67×
38Oregon~9K0.67×
39New Mexico~4K0.66×
40Rhode Island~2K0.66×
41Colorado~10K0.61×
42Washington~10K0.59×
43Texas~50K0.54×
44New York~30K0.53×
45Utah~5K0.53×
46Hawaii~3K0.53×
47Washington, District of Columbia~2K0.51×
48New Jersey~10K0.48×
49Massachusetts~10K0.48×
50California~50K0.41×
Fig. 06

Affinity by region

Affinity by region — Tony Stewart, United States
0.41×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tony Stewart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tony Stewart audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports23.96×
02Sportsman's WarehouseShopping23.32×
03Richard PettySports20.04×
04Kyle BuschSports18.63×
05Dale EarnhardtSports16.40×
06Danica PatrickSports10.11×
07Daytona International SpeedwaySports7.68×
08Washington NationalsSports7.23×
09Radio-controlled carKids & Family6.47×
10Speedway LLCFood & Beverages4.54×
11Discount TireShopping4.20×
12NASCARSports4.18×
13Chuck NorrisMovies & TV3.42×
14Tractor Supply CompanyShopping3.40×
15Hardware storeHome & Garden2.80×
16Real propertyHome & Garden2.74×
17United Parcel ServiceBusiness & Career2.52×
18AutoZoneCars & Mobility2.10×
19RecreationTravel & Leisure2.08×
20NatureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tony Stewart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tony Stewart audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Convenience OrientationPREMIUM1.81×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tony Stewart audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
MindfulnessBALANCE0.60×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tony Stewart have in United States?

Tony Stewart has an estimated audience of 999,744 people in United States, concentrated in Indiana and Florida.

02

What is the gender split and age of Tony Stewart fans?

26.0% of Tony Stewart fans are female, 74.0% are male, with an average age of 46.2 years.

03

Which brands do Tony Stewart fans like most?

Tony Stewart fans show strongest brand affinity for Kyle Busch (18.63×), Sportsman's Warehouse (23.32×), and Dale Earnhardt (16.4×) over the country average.

04

Where do Tony Stewart fans live in United States?

Tony Stewart fans in United States are most concentrated in Indiana (reach ~70K), Florida (reach ~70K), and Ohio (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tony Stewart fans also like?

Beyond Tony Stewart itself, the audience over-indexes on Sportsman's Warehouse (23.32×), Dale Earnhardt (16.4×), Joe Gibbs Racing (23.96×), and Richard Petty (20.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Tony Stewart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tony Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →