Tony Stewart Audience in United States

Tony Stewart logo

Tony Stewart has an estimated audience of 1,147,008 people in United States. 26.0% are female, 74.0% are male, average age 46.2. Top regions: Indiana, Florida, Ohio. Top brand affinities: Keith Stanfield, Israel, The Devil's Rejects, Governor of Michigan, MK.

The average Tony Stewart fan in United States is 46.2 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Ohio. Top brand affinities include Keith Stanfield, Israel, The Devil's Rejects, with strongest over-indexing on Keith Stanfield (25.57× the country average). Demographically, the Tony Stewart audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Tony Stewart fans

Demographic split for Tony Stewart audience in United States
MetricValue
Female26.0%
Male74.0%
Average age46.2
Estimated audience size1,147,008

Audience persona

The typical Tony Stewart fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Tony Stewart in United States
RegionReachAffinity
Indiana79,1223.78×
Florida68,7020.88×
Ohio57,3331.62×
North Carolina57,1791.66×
Texas52,9220.54×
California52,8600.42×
Pennsylvania46,3771.2×
Michigan34,8081.16×
New York34,4330.54×
Georgia34,3110.97×
Illinois33,9980.89×
Tennessee32,9751.43×
Virginia29,7441.06×
South Carolina23,2371.35×
Kentucky22,1431.54×
Missouri22,0871.19×
Wisconsin21,4611.24×
Arizona19,7110.84×
Alabama18,0301.13×
Iowa16,5471.75×
Minnesota16,2970.99×
Washington13,4490.58×
Oklahoma13,1551.03×
New Jersey12,8890.44×
Maryland12,6280.64×
Colorado10,8040.6×
Massachusetts10,1870.45×
Louisiana10,1780.69×
Kansas10,1721.13×
Mississippi9,8281.04×
Arkansas9,0050.95×
West Virginia8,9241.67×
Nevada8,4620.76×
Oregon8,4610.64×
Connecticut7,8430.68×
Nebraska6,7641.18×
New Hampshire5,1251.13×
South Dakota5,0181.89×
Utah4,9540.48×
Idaho4,7870.83×
Maine4,6351.13×
New Mexico3,2560.57×
North Dakota3,2031.36×
Delaware2,8370.9×
Montana2,5620.81×
Vermont1,8580.92×
Rhode Island1,7570.48×
Wyoming1,4580.86×
Hawaii1,2860.26×
Washington, District of Columbia1,1050.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tony Stewart audience
BrandAffinityCategory
Keith Stanfield25.57×Movies & TV
Israel6.9×Travel & Leisure
The Devil's Rejects20×Movies & TV
Governor of Michigan11.28×Politics & Society
MK5.63×Music & Radio
Tezz9.24×Movies & TV
Alaska2.04×Travel & Leisure
Pillow2.5×Home & Garden
Cherish (group)12.59×Music & Radio
Elsword18.75×Games
Wok7.52×Food & Beverages
Kikar HaShabbat18.21×News
Minnesota1.9×Travel & Leisure
Urban Outfitters1.98×Shopping
Goop5.44×Internet & Social Media
Vocal harmony4.5×Music & Radio
Hibachi6.81×Food & Beverages
Jennifer Fisher Jewelry20.55×Fashion & Accessoires
headspace7.82×Health
Google Home5.41×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tony Stewart audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.31
DIY MentalityTHRILL1.3
Risk AppetiteTHRILL1.26
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Tony Stewart
CountryShare
United States92.7%
Canada3.3%
United Kingdom0.8%

See Tony Stewart audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Tony Stewart have in United States?

Tony Stewart has an estimated audience of 1,147,008 people in United States, concentrated in Indiana and Florida.

What is the gender split and age of Tony Stewart fans?

26.0% of Tony Stewart fans are female, 74.0% are male, with an average age of 46.2 years.

Which brands do Tony Stewart fans like most?

Tony Stewart fans show strongest brand affinity for Keith Stanfield (25.57×), Israel (6.9×), and The Devil's Rejects (20×) over the country average.

Where do Tony Stewart fans live in United States?

Tony Stewart fans in United States are most concentrated in Indiana (reach 79,122), Florida (reach 68,702), and Ohio (reach 57,333). These three regions account for the largest share of the active audience.

What other brands do Tony Stewart fans also like?

Beyond Tony Stewart itself, the audience over-indexes on Israel (6.9×), The Devil's Rejects (20×), Governor of Michigan (11.28×), and MK (5.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tony Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.