Transparency International Audience in United States

Transparency International has an estimated audience of 963,000 people in United States. 23.1% are female, 76.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: FIFA World Cup, Human Rights Watch, Online newspaper, CNN, LinkedIn.

The average Transparency International fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FIFA World Cup, Human Rights Watch, Online newspaper, with strongest over-indexing on FIFA World Cup (2.42× the country average). Demographically, the Transparency International audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Transparency International fans

Demographic split for Transparency International audience in United States
MetricValue
Female23.1%
Male76.9%
Average age41.9
Estimated audience size963,000

Audience persona

The typical Transparency International fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Transparency International in United States
RegionReachAffinity
California115,4861.09×
Texas96,7711.17×
Florida76,6891.18×
New York63,9141.19×
Georgia51,2211.73×
Illinois37,4611.17×
North Carolina33,8421.17×
Pennsylvania31,8800.98×
Ohio29,4600.99×
Michigan28,3331.13×
New Jersey26,6581.09×
Virginia26,4021.13×
Tennessee26,3831.37×
Arizona19,6811×
Maryland19,6271.19×
Washington19,4901.01×
Massachusetts19,2381.01×
South Carolina17,6621.22×
Alabama17,4061.29×
Indiana16,8940.96×
Louisiana15,8701.28×
Missouri15,7521.01×
Colorado14,1160.93×
Minnesota13,5470.98×
Wisconsin11,6600.8×
Kentucky11,1820.93×
Mississippi10,6041.34×
Oklahoma9,9800.93×
Oregon9,7180.88×
Nevada9,6491.04×
Connecticut9,4030.97×
Arkansas7,8500.99×
Utah6,7580.78×
Kansas6,4680.85×
Iowa6,3970.81×
Washington, District of Columbia4,0531.4×
Hawaii4,0500.98×
New Mexico4,0440.84×
Nebraska3,9400.82×
West Virginia3,7740.84×
Idaho3,4130.71×
Rhode Island3,3551.09×
New Hampshire2,8370.75×
Maine2,7110.79×
Delaware2,4670.93×
Montana1,6840.63×
South Dakota1,4780.66×
North Dakota1,4470.73×
Vermont1,2100.72×
Wyoming7790.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transparency International audience
BrandAffinityCategory
FIFA World Cup2.42×Sports
Human Rights Watch20.25×Politics & Society
Online newspaper2.71×News
CNN1.61×Movies & TV
LinkedIn1.72×Internet & Social Media
Real Madrid C.F.2.17×Sports
La Liga4.07×Sports
Career development2.84×Business & Career
FC Barcelona2.35×Sports
Innovation2.24×Business & Career
Amnesty International14.41×Politics & Society
Nobel Peace Prize6.9×Politics & Society
UEFA Champions League2.42×Sports
Data science4.16×Business & Career
Cloud computing1.57×Technology & Electronics
Business school3.2×Business & Career
Manchester United F.C.2.2×Sports
Airline1.83×Travel & Leisure
The Economist2.98×Business & Career
Sports club2.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transparency International audience
TraitClusterScore
Career OrientationPOWER1.96
Early Adopter MentalityPOWER1.82
SustainabilityBALANCE1.69
Urban LifestyleOPEN1.39
Community OrientationOPEN1.34
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Transparency International
CountryShare
United States19.3%
Brazil14.4%
Italy13.4%

See Transparency International audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Transparency International have in United States?

Transparency International has an estimated audience of 963,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Transparency International fans?

23.1% of Transparency International fans are female, 76.9% are male, with an average age of 41.9 years.

Which brands do Transparency International fans like most?

Transparency International fans show strongest brand affinity for FIFA World Cup (2.42×), Human Rights Watch (20.25×), and Online newspaper (2.71×) over the country average.

Where do Transparency International fans live in United States?

Transparency International fans in United States are most concentrated in California (reach 115,486), Texas (reach 96,771), and Florida (reach 76,689). These three regions account for the largest share of the active audience.

What other brands do Transparency International fans also like?

Beyond Transparency International itself, the audience over-indexes on Human Rights Watch (20.25×), Online newspaper (2.71×), CNN (1.61×), and LinkedIn (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transparency International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.