Transparency International Audience in United States

Transparency International logo

Transparency International has an estimated audience of 963,000 people in United States. 23.1% are female, 76.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Business English, Panama, Necktie, Sears, IS (Infinite Stratos).

The average Transparency International fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business English, Panama, Necktie, with strongest over-indexing on Business English (3.88× the country average). Demographically, the Transparency International audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Transparency International fans

Demographic split for Transparency International audience in United States
MetricValue
Female23.1%
Male76.9%
Average age41.9
Estimated audience size963,000

Audience persona

The typical Transparency International fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Business English.

Top regions in United States

Top regions ranked by reach for Transparency International in United States
RegionReachAffinity
California115,4861.09×
Texas96,7711.17×
Florida76,6891.18×
New York63,9141.19×
Georgia51,2211.73×
Illinois37,4611.17×
North Carolina33,8421.17×
Pennsylvania31,8800.98×
Ohio29,4600.99×
Michigan28,3331.13×
New Jersey26,6581.09×
Virginia26,4021.13×
Tennessee26,3831.37×
Arizona19,6811×
Maryland19,6271.19×
Washington19,4901.01×
Massachusetts19,2381.01×
South Carolina17,6621.22×
Alabama17,4061.29×
Indiana16,8940.96×
Louisiana15,8701.28×
Missouri15,7521.01×
Colorado14,1160.93×
Minnesota13,5470.98×
Wisconsin11,6600.8×
Kentucky11,1820.93×
Mississippi10,6041.34×
Oklahoma9,9800.93×
Oregon9,7180.88×
Nevada9,6491.04×
Connecticut9,4030.97×
Arkansas7,8500.99×
Utah6,7580.78×
Kansas6,4680.85×
Iowa6,3970.81×
Washington, District of Columbia4,0531.4×
Hawaii4,0500.98×
New Mexico4,0440.84×
Nebraska3,9400.82×
West Virginia3,7740.84×
Idaho3,4130.71×
Rhode Island3,3551.09×
New Hampshire2,8370.75×
Maine2,7110.79×
Delaware2,4670.93×
Montana1,6840.63×
South Dakota1,4780.66×
North Dakota1,4470.73×
Vermont1,2100.72×
Wyoming7790.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transparency International audience
BrandAffinityCategory
Business English3.88×Business & Career
Panama2.5×Travel & Leisure
Necktie2.57×Fashion & Accessoires
Sears1.98×Shopping
IS (Infinite Stratos)1.51×Literature
lose it14.41×
Isabela (province)4.07×
Ivana (singer)6.9×
Enfamil1.73×Kids & Family
Roaming3.65×Technology & Electronics
Warning sign2.17×Cars & Mobility
Cadence1.57×Technology & Electronics
Cajeme2.71×Travel & Leisure
Catania2.1×Travel & Leisure
Islamic eschatology1.61×Politics & Society
Bumbershoot2.35×Music & Radio
Cayo Coco2.84×Travel & Leisure
Lankadeepa2.42×News
Darius Boyd20.25×Sports
Asia Cruise1.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transparency International audience
TraitClusterScore
Career OrientationPOWER1.96
Early Adopter MentalityPOWER1.82
SustainabilityBALANCE1.69
Urban LifestyleOPEN1.39
Community OrientationOPEN1.34
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Transparency International
CountryShare
United States19.3%
Brazil14.4%
Italy13.4%

See Transparency International audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Transparency International have in United States?

Transparency International has an estimated audience of 963,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Transparency International fans?

23.1% of Transparency International fans are female, 76.9% are male, with an average age of 41.9 years.

Which brands do Transparency International fans like most?

Transparency International fans show strongest brand affinity for Business English (3.88×), Panama (2.5×), and Necktie (2.57×) over the country average.

Where do Transparency International fans live in United States?

Transparency International fans in United States are most concentrated in California (reach 115,486), Texas (reach 96,771), and Florida (reach 76,689). These three regions account for the largest share of the active audience.

What other brands do Transparency International fans also like?

Beyond Transparency International itself, the audience over-indexes on Panama (2.5×), Necktie (2.57×), Sears (1.98×), and IS (Infinite Stratos) (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transparency International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.