Rascasse Audience Intelligence

Transparency International Audience in United States

A data profile of the people who buy, follow and care about Transparency International in United States — modelled from more than twelve digital signal sources. Transparency International has an estimated audience of 1,019,350 people in United States.

#41among Charity in United States#214among NGO / Political Party in United States#1385in Politics & Society

The average Transparency International fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Nobel Peace Prize, Human Rights Watch, with strongest over-indexing on Innovation (4.14× the country average).

Demographically, the Transparency International audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transparency International fan in United States is more male, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transparency International profile in United States.

Audience size
1M
in United States
Gender
23.1%♀
76.9% male
Age
41.9
average years
Country rank
#23369
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transparency International fans

23.1% are female, 76.9% are male, average age 41.9.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Transparency International audience in United States
MetricValue
Female23.1%
Male76.9%
Average age41.9
Estimated audience size1,019,350
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Transparency International audience in United States
Age bracketShare%
16-199%
20-2923%
30-3925%
40-4917%
50+27%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Transparency International audience comes from United States.

Worldwide audience distribution share by country for Transparency International
CountryShare
United States19.5%
Brazil13.6%
Italy13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transparency International audience in United States is strongest.

Fig. 05

Top regions by affinity

Transparency International fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K1.77×
02Mississippi~10K1.43×
03Louisiana~20K1.39×
04Alabama~20K1.37×
05Tennessee~30K1.32×
06Washington, District of Columbia~4K1.32×
07South Carolina~20K1.28×
08Maryland~20K1.23×
09North Carolina~30K1.19×
10Texas~90K1.14×
11Florida~70K1.14×
12New York~60K1.12×
13Virginia~30K1.12×
14Michigan~30K1.10×
15Illinois~30K1.08×
16New Jersey~30K1.08×
17Arkansas~9K1.08×
18Rhode Island~3K1.07×
19Delaware~3K1.05×
20California~100K1.04×
21Nevada~9K1.01×
22Ohio~30K0.99×
23Indiana~20K0.99×
24Connecticut~10K0.99×
25Pennsylvania~30K0.97×
26Massachusetts~20K0.97×
27Missouri~20K0.97×
28Hawaii~4K0.97×
29Washington~20K0.96×
30Arizona~20K0.95×
31Oklahoma~10K0.94×
32Kentucky~10K0.93×
33Minnesota~10K0.92×
34Colorado~10K0.88×
35West Virginia~4K0.88×
36Kansas~7K0.87×
37Oregon~9K0.84×
38New Mexico~4K0.84×
39Alaska~2K0.84×
40Nebraska~4K0.82×
41North Dakota~2K0.82×
42Wisconsin~10K0.80×
43Iowa~6K0.80×
44Utah~7K0.79×
45Maine~3K0.78×
46New Hampshire~3K0.77×
47Vermont~1K0.77×
48South Dakota~2K0.74×
49Idaho~4K0.73×
50Montana~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Transparency International, United States
0.70×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transparency International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transparency International audience
#·InterestCategoryAffinity×
01Human Rights WatchPolitics & Society24.26×
02Amnesty InternationalPolitics & Society18.33×
03Nobel Peace PrizePolitics & Society12.35×
04Data scienceBusiness & Career7.41×
05Internet service providerTechnology & Electronics4.45×
06InnovationBusiness & Career4.14×
07Public transportCars & Mobility3.50×
08La LigaSports3.33×
09Online newspaperNews2.67×
10Career developmentBusiness & Career2.54×
11The New York TimesNews2.49×
12Cloud computingTechnology & Electronics2.45×
13Virtual realityTechnology & Electronics2.39×
14Rail transportTravel & Leisure2.32×
15CNNMovies & TV2.17×
16FIFA World CupSports1.94×
17Nonprofit organizationPolitics & Society1.87×
18TelecommunicationTechnology & Electronics1.79×
19T-MobileTechnology & Electronics1.75×
20IKEAHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transparency International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transparency International audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.13×
Early Adopter MentalityPOWER1.98×
Urban LifestyleOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transparency International audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.41×
Risk AppetiteTHRILL0.41×
Luxury OrientationPREMIUM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transparency International have in United States?

Transparency International has an estimated audience of 1,019,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Transparency International fans?

23.1% of Transparency International fans are female, 76.9% are male, with an average age of 41.9 years.

03

Which brands do Transparency International fans like most?

Transparency International fans show strongest brand affinity for Innovation (4.14×), Nobel Peace Prize (12.35×), and Human Rights Watch (24.26×) over the country average.

04

Where do Transparency International fans live in United States?

Transparency International fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Transparency International fans also like?

Beyond Transparency International itself, the audience over-indexes on Nobel Peace Prize (12.35×), Human Rights Watch (24.26×), CNN (2.17×), and Data science (7.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Transparency International audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Transparency International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →