Travelers Championship Audience in United States

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Travelers Championship has an estimated audience of 529,624 people in United States. 18.7% are female, 81.3% are male, average age 45.3. Top regions: Connecticut, New York, Florida. Top brand affinities: Mothercare, Fayette County, Georgia, Alaska, Bank account, Waterford.

The average Travelers Championship fan in United States is 45.3 years old, more male, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Florida. Top brand affinities include Mothercare, Fayette County, Georgia, Alaska, with strongest over-indexing on Mothercare (7.71× the country average). Demographically, the Travelers Championship audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of Travelers Championship fans

Demographic split for Travelers Championship audience in United States
MetricValue
Female18.7%
Male81.3%
Average age45.3
Estimated audience size529,624

Audience persona

The typical Travelers Championship fan in United States is more male, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Travelers Championship in United States
RegionReachAffinity
Connecticut44,1738.32×
New York30,1771.02×
Florida28,0730.78×
Massachusetts26,2512.52×
California25,5670.44×
Texas22,5200.49×
North Carolina17,9041.12×
Ohio17,7791.09×
Pennsylvania17,1660.96×
Michigan14,4461.04×
New Jersey13,5371×
Illinois13,0910.74×
Georgia11,9620.73×
Virginia9,0460.7×
South Carolina8,8881.12×
Indiana8,5630.88×
Wisconsin7,8820.99×
Arizona7,6110.7×
Tennessee7,3230.69×
Minnesota7,1300.94×
Colorado6,8620.82×
Kentucky6,4720.97×
Maryland5,9320.65×
Missouri5,6000.66×
Washington5,5710.52×
Alabama5,0950.69×
New Hampshire4,5932.2×
Iowa4,4471.02×
Louisiana3,6850.54×
Oklahoma3,5790.61×
Oregon3,2980.54×
Utah3,2710.69×
Kansas3,1420.75×
Rhode Island3,0261.8×
Maine2,8571.51×
Nevada2,7330.53×
Arkansas2,4580.56×
Mississippi2,2730.52×
Nebraska2,2450.85×
Idaho1,7280.65×
West Virginia1,5190.62×
Hawaii1,3360.59×
Vermont1,3111.41×
New Mexico1,2200.46×
Montana1,0990.75×
Delaware1,0830.74×
South Dakota8680.71×
North Dakota8500.78×
Washington, District of Columbia8150.51×
Alaska4970.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travelers Championship audience
BrandAffinityCategory
Mothercare7.71×Kids & Family
Fayette County, Georgia49.51×Travel & Leisure
Alaska1.83×Travel & Leisure
Bank account2.54×Business & Career
Waterford9.02×Travel & Leisure
Grammarly4.6×Business & Career
Pai gow20×Games
Home staging4.72×Home & Garden
Staycation2.92×Home & Garden
Elsword13.86×Games
Justice2.34×Politics & Society
The Halal Guys5.33×Food & Beverages
John Havlicek10.57×Sports
Personalised Gifts2.82×Home & Garden
Google Photos1.58×Technology & Electronics
REC TEC Grills11.75×Sports
Tiffany Haddish3.07×Movies & TV
Arco Iris11.86×Music & Radio
Pro-Ject2.4×Music & Radio
Urban horticulture2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travelers Championship audience
TraitClusterScore
Luxury OrientationPREMIUM3.45
Risk AppetiteTHRILL1.65
PatriotismCONSERVATISM1.55
SustainabilityBALANCE1.4
LGBTQ+ IdentityOPEN1.34
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Travelers Championship
CountryShare
United States63.5%
United Kingdom11.0%
Australia6.0%

See Travelers Championship audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Travelers Championship have in United States?

Travelers Championship has an estimated audience of 529,624 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of Travelers Championship fans?

18.7% of Travelers Championship fans are female, 81.3% are male, with an average age of 45.3 years.

Which brands do Travelers Championship fans like most?

Travelers Championship fans show strongest brand affinity for Mothercare (7.71×), Fayette County, Georgia (49.51×), and Alaska (1.83×) over the country average.

Where do Travelers Championship fans live in United States?

Travelers Championship fans in United States are most concentrated in Connecticut (reach 44,173), New York (reach 30,177), and Florida (reach 28,073). These three regions account for the largest share of the active audience.

What other brands do Travelers Championship fans also like?

Beyond Travelers Championship itself, the audience over-indexes on Fayette County, Georgia (49.51×), Alaska (1.83×), Bank account (2.54×), and Waterford (9.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelers Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.