Rascasse Audience Intelligence

Travelers Championship Audience in United States

A data profile of the people who buy, follow and care about Travelers Championship in United States — modelled from more than twelve digital signal sources. Travelers Championship has an estimated audience of 607,123 people in United States.

#70among Golf in United States#391among Event in United States#3106in Sports

The average Travelers Championship fan in United States is 45.3 years old, more male, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, Florida, New York.

Top brand affinities include Masters Tournament, Ryder Cup, Blade Runner, with strongest over-indexing on Masters Tournament (13.45× the country average).

Demographically, the Travelers Championship audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travelers Championship fan in United States is more male, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travelers Championship profile in United States.

Audience size
607K
in United States
Gender
18.7%♀
81.3% male
Age
45.3
average years
Country rank
#32575
Event in United States
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travelers Championship fans

18.7% are female, 81.3% are male, average age 45.3.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Travelers Championship audience in United States
MetricValue
Female18.7%
Male81.3%
Average age45.3
Estimated audience size607,123
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Travelers Championship audience in United States
Age bracketShare%
16-199%
20-2916%
30-3916%
40-4921%
50+38%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Travelers Championship audience comes from United States.

Worldwide audience distribution share by country for Travelers Championship
CountryShare
United States69.7%
United Kingdom10.2%
Ireland4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travelers Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

Travelers Championship fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K6.95×
02Massachusetts~20K2.06×
03New Hampshire~4K1.89×
04Rhode Island~3K1.67×
05Vermont~1K1.33×
06South Carolina~10K1.29×
07Maine~2K1.29×
08Minnesota~10K1.27×
09Iowa~5K1.21×
10North Carolina~20K1.11×
11Ohio~20K1.09×
12Montana~2K1.06×
13Michigan~10K1.05×
14South Dakota~1K1.04×
15Nebraska~3K1.02×
16Wisconsin~8K1.01×
17North Dakota~1K1.00×
18Kentucky~7K0.99×
19Pennsylvania~20K0.96×
20Colorado~8K0.94×
21Idaho~2K0.93×
22New York~30K0.89×
23New Jersey~10K0.89×
24Indiana~9K0.89×
25Kansas~4K0.89×
26Alabama~6K0.82×
27Delaware~1K0.82×
28Tennessee~9K0.81×
29Florida~30K0.79×
30Missouri~7K0.77×
31Illinois~10K0.73×
32Georgia~10K0.73×
33Arizona~8K0.72×
34Utah~3K0.72×
35West Virginia~2K0.71×
36Virginia~9K0.70×
37Arkansas~3K0.70×
38Maryland~6K0.68×
39Louisiana~4K0.66×
40Hawaii~2K0.66×
41Oregon~4K0.65×
42Oklahoma~4K0.64×
43Alaska<1K0.63×
44Washington~6K0.61×
45Mississippi~3K0.60×
46Washington, District of Columbia<1K0.59×
47Texas~30K0.55×
48New Mexico~1K0.55×
49Nevada~3K0.52×
50California~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Travelers Championship, United States
0.43×1.00×6.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travelers Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travelers Championship audience
#·InterestCategoryAffinity×
01Indoor golfSports59.14×
02Arnold Palmer InvitationalSports55.57×
03The Players ChampionshipSports29.79×
04Blade RunnerMovies & TV26.62×
05Brooks KoepkaSports23.94×
06Die HardMovies & TV20.00×
07Cathay PacificTravel & Leisure20.00×
08Armageddon (1998 film)Movies & TV20.00×
09House of Cards (U.S. TV series)Movies & TV20.00×
10EVA AirTravel & Leisure20.00×
11Ryder CupSports17.74×
12Japan AirlinesTravel & Leisure17.13×
13Sarah Michelle GellarMovies & TV13.54×
14Masters TournamentSports13.45×
15Mission: ImpossibleMovies & TV9.85×
16Tiger WoodsSports9.13×
17Urban DictionaryInternet & Social Media8.10×
18Nothing Bundt CakesFood & Beverages5.92×
19FedExBusiness & Career4.58×
20PGA TourSports4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travelers Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travelers Championship audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.22×
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travelers Championship audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travelers Championship have in United States?

Travelers Championship has an estimated audience of 607,123 people in United States, concentrated in Connecticut and Florida.

02

What is the gender split and age of Travelers Championship fans?

18.7% of Travelers Championship fans are female, 81.3% are male, with an average age of 45.3 years.

03

Which brands do Travelers Championship fans like most?

Travelers Championship fans show strongest brand affinity for Masters Tournament (13.45×), Ryder Cup (17.74×), and Blade Runner (26.62×) over the country average.

04

Where do Travelers Championship fans live in United States?

Travelers Championship fans in United States are most concentrated in Connecticut (reach ~40K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Travelers Championship fans also like?

Beyond Travelers Championship itself, the audience over-indexes on Ryder Cup (17.74×), Blade Runner (26.62×), Brooks Koepka (23.94×), and Indoor golf (59.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Travelers Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelers Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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