A data profile of the people who buy, follow and care about Trending Videos in United States — modelled from more than twelve digital signal sources. Trending Videos has an estimated audience of 821,426 people in United States.
The average Trending Videos fan in United States is 39.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include OPPO, US Open (tennis), Teyana Taylor, with strongest over-indexing on OPPO (62.2× the country average).
Demographically, the Trending Videos audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Trending Videos fan in United States is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for OPPO.
The key figures that characterise the Trending Videos profile in United States.
27.6% are female, 72.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 39.3 |
| Estimated audience size | 821,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Trending Videos audience comes from United States.
| Country | Share |
|---|---|
| India | 18.6% |
| United States | 14.6% |
| Philippines | 13.7% |
Where the Trending Videos audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~40K | 3.40× | |
| 02 | South Dakota | ~2K | 1.27× | |
| 03 | North Dakota | ~2K | 1.26× | |
| 04 | Alaska | ~2K | 1.24× | |
| 05 | Vermont | ~2K | 1.24× | |
| 06 | Kentucky | ~10K | 1.14× | |
| 07 | Montana | ~3K | 1.11× | |
| 08 | Rhode Island | ~3K | 1.10× | |
| 09 | Delaware | ~3K | 1.10× | |
| 10 | New Hampshire | ~3K | 1.07× | |
| 11 | West Virginia | ~4K | 1.06× | |
| 12 | Maine | ~3K | 1.06× | |
| 13 | Hawaii | ~4K | 1.04× | |
| 14 | Idaho | ~4K | 1.02× | |
| 15 | Washington, District of Columbia | ~3K | 1.01× | |
| 16 | Mississippi | ~7K | 1.00× | |
| 17 | Nebraska | ~4K | 1.00× | |
| 18 | New Mexico | ~4K | 0.99× | |
| 19 | Arkansas | ~7K | 0.96× | |
| 20 | Virginia | ~20K | 0.94× | |
| 21 | Kansas | ~6K | 0.94× | |
| 22 | Oklahoma | ~8K | 0.93× | |
| 23 | Iowa | ~6K | 0.93× | |
| 24 | Utah | ~7K | 0.92× | |
| 25 | Louisiana | ~10K | 0.91× | |
| 26 | Nevada | ~7K | 0.91× | |
| 27 | Connecticut | ~7K | 0.90× | |
| 28 | Alabama | ~10K | 0.89× | |
| 29 | Oregon | ~8K | 0.89× | |
| 30 | Missouri | ~10K | 0.87× | |
| 31 | Wisconsin | ~10K | 0.87× | |
| 32 | Indiana | ~10K | 0.86× | |
| 33 | Minnesota | ~10K | 0.86× | |
| 34 | Arizona | ~10K | 0.85× | |
| 35 | Tennessee | ~10K | 0.85× | |
| 36 | Maryland | ~10K | 0.85× | |
| 37 | Colorado | ~10K | 0.85× | |
| 38 | New Jersey | ~20K | 0.82× | |
| 39 | Washington | ~10K | 0.82× | |
| 40 | Massachusetts | ~10K | 0.82× | |
| 41 | New York | ~40K | 0.81× | |
| 42 | Georgia | ~20K | 0.81× | |
| 43 | Michigan | ~20K | 0.80× | |
| 44 | Ohio | ~20K | 0.79× | |
| 45 | North Carolina | ~20K | 0.79× | |
| 46 | Pennsylvania | ~20K | 0.78× | |
| 47 | Illinois | ~20K | 0.77× | |
| 48 | Florida | ~40K | 0.76× | |
| 49 | Texas | ~50K | 0.70× | |
| 50 | California | ~60K | 0.68× |
The strongest cross-interests of the Trending Videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OPPO | Technology & Electronics | 62.20× | ||
| 02 | Bauer Hockey | Sports | 20.00× | ||
| 03 | Robert Lewandowski | Sports | 20.00× | ||
| 04 | Costa Coffee | Food & Beverages | 20.00× | ||
| 05 | Ottawa Senators | Sports | 19.82× | ||
| 06 | US Open (tennis) | Sports | 12.06× | ||
| 07 | Teyana Taylor | Movies & TV | 10.90× | ||
| 08 | Borussia Dortmund | Sports | 10.70× | ||
| 09 | Tyler Perry | Movies & TV | 10.05× | ||
| 10 | ONE Championship | Sports | 9.86× | ||
| 11 | Web server | Technology & Electronics | 5.43× | ||
| 12 | Apple Store | Shopping | 4.09× | ||
| 13 | Tabloid (newspaper format) | Literature | 4.01× | ||
| 14 | Solar energy | Home & Garden | 3.67× | ||
| 15 | Renewable energy | Business & Career | 3.18× | ||
| 16 | Vehicle insurance | Cars & Mobility | 2.92× | ||
| 17 | FedEx | Business & Career | 2.90× | ||
| 18 | Mortgage loans | Business & Career | 2.86× | ||
| 19 | Subway | Food & Beverages | 2.52× | ||
| 20 | McDonald's | Food & Beverages | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Convenience Orientation | PREMIUM | 1.78× | |
| Quality Awareness | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Creativity | OPEN | 0.72× | |
| Design Affinity | PREMIUM | 0.77× |
Trending Videos has an estimated audience of 821,426 people in United States, concentrated in California and Texas.
27.6% of Trending Videos fans are female, 72.4% are male, with an average age of 39.3 years.
Trending Videos fans show strongest brand affinity for OPPO (62.2×), US Open (tennis) (12.06×), and Teyana Taylor (10.9×) over the country average.
Trending Videos fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Trending Videos itself, the audience over-indexes on US Open (tennis) (12.06×), Teyana Taylor (10.9×), Tyler Perry (10.05×), and Ottawa Senators (19.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Trending Videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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