Rascasse Audience Intelligence

Troll Audience in United States

A data profile of the people who buy, follow and care about Troll in United States — modelled from more than twelve digital signal sources. Troll has an estimated audience of 3,967,216 people in United States.

#4343among Topic in United States#107in Internet & Social Media

The average Troll fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Panda Express, Pizza Hut, Five Below, with strongest over-indexing on Panda Express (2.04× the country average).

Demographically, the Troll audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Troll fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Panda Express.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Troll profile in United States.

Audience size
4M
in United States
Gender
43.8%♀
56.2% male
Age
35.2
average years
Country rank
#8101
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Troll fans

43.8% are female, 56.2% are male, average age 35.2.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Troll audience in United States
MetricValue
Female43.8%
Male56.2%
Average age35.2
Estimated audience size3,967,216
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Troll audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Troll audience comes from United States.

Worldwide audience distribution share by country for Troll
CountryShare
United States14.6%
India12.3%
Cambodia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Troll audience in United States is strongest.

Fig. 05

Top regions by affinity

Troll fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.33×
02Louisiana~60K1.26×
03Mississippi~40K1.26×
04Arkansas~40K1.25×
05Alabama~70K1.24×
06Georgia~100K1.20×
07North Carolina~100K1.19×
08Oklahoma~50K1.18×
09Kentucky~60K1.17×
10Rhode Island~10K1.12×
11Indiana~80K1.09×
12South Carolina~60K1.09×
13New Mexico~20K1.09×
14California~500K1.06×
15Arizona~80K1.05×
16Tennessee~80K1.03×
17Utah~40K1.03×
18Kansas~30K1.03×
19Florida~300K1.02×
20Illinois~100K1.01×
21Ohio~100K1.01×
22Washington~80K1.01×
23Nebraska~20K1.00×
24West Virginia~20K1.00×
25Missouri~60K0.99×
26Nevada~40K0.99×
27Iowa~30K0.99×
28Hawaii~20K0.99×
29Alaska~8K0.98×
30Pennsylvania~100K0.97×
31Virginia~90K0.96×
32Wisconsin~60K0.96×
33Michigan~100K0.95×
34Maryland~60K0.95×
35Colorado~60K0.95×
36Delaware~10K0.95×
37Idaho~20K0.94×
38Connecticut~40K0.93×
39New Jersey~90K0.91×
40Minnesota~50K0.91×
41South Dakota~8K0.91×
42Oregon~40K0.90×
43North Dakota~7K0.90×
44New York~200K0.87×
45Massachusetts~70K0.84×
46Maine~10K0.81×
47Montana~9K0.80×
48New Hampshire~10K0.77×
49Vermont~5K0.76×
50Washington, District of Columbia~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Troll, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Troll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Troll audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society12.33×
02ImprovisationMusic & Radio3.75×
03Bored PandaInternet & Social Media2.76×
04Virtual realityTechnology & Electronics2.10×
05Panda ExpressFood & Beverages2.04×
06Internet celebrityInternet & Social Media1.96×
07Five BelowShopping1.94×
08J. C. PenneyShopping1.77×
09Game of ThronesMovies & TV1.77×
10Made in USABusiness & Career1.76×
11Real propertyHome & Garden1.73×
12MenardsHome & Garden1.69×
13Online newspaperNews1.65×
14Discount TireShopping1.64×
15GeneticsKids & Family1.58×
16PokémonGames1.56×
17GameStopGames1.55×
18Britney SpearsMusic & Radio1.54×
19Pizza HutFood & Beverages1.52×
20RadioTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Troll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Troll audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
IndividualismJOY1.38×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Troll audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
Design AffinityPREMIUM0.60×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Troll have in United States?

Troll has an estimated audience of 3,967,216 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Troll fans?

43.8% of Troll fans are female, 56.2% are male, with an average age of 35.2 years.

03

Which brands do Troll fans like most?

Troll fans show strongest brand affinity for Panda Express (2.04×), Pizza Hut (1.52×), and Five Below (1.94×) over the country average.

04

Where do Troll fans live in United States?

Troll fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Troll fans also like?

Beyond Troll itself, the audience over-indexes on Pizza Hut (1.52×), Five Below (1.94×), J. C. Penney (1.77×), and Menards (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Troll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Troll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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