Troll Audience in United States

Troll has an estimated audience of 3,967,216 people in United States. 43.8% are female, 56.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: J. C. Penney, Dollar General, Panda Express, Texas Roadhouse, Five Below.

The average Troll fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include J. C. Penney, Dollar General, Panda Express, with strongest over-indexing on J. C. Penney (2.36× the country average). Demographically, the Troll audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Troll fans

Demographic split for Troll audience in United States
MetricValue
Female43.8%
Male56.2%
Average age35.2
Estimated audience size3,967,216

Audience persona

The typical Troll fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for J. C. Penney.

Top regions in United States

Top regions ranked by reach for Troll in United States
RegionReachAffinity
California496,8351.14×
Texas469,3131.38×
Florida295,2061.1×
New York202,5790.91×
Georgia145,2911.19×
Illinois138,8131.05×
North Carolina127,9521.07×
Ohio127,4331.04×
Pennsylvania125,3160.94×
Michigan106,6401.03×
New Jersey96,2620.95×
Virginia95,6270.99×
Arizona94,1921.16×
Washington89,6581.13×
Tennessee87,3641.1×
Indiana78,6011.08×
Maryland67,1300.98×
Colorado64,9821.04×
Massachusetts63,2040.81×
South Carolina63,0321.06×
Missouri62,1270.97×
Alabama61,8881.12×
Louisiana60,3611.18×
Kentucky55,3461.11×
Wisconsin55,1110.92×
Minnesota53,7240.95×
Oklahoma52,4551.19×
Oregon44,0780.97×
Nevada41,5511.08×
Utah41,0241.15×
Mississippi40,9051.25×
Arkansas37,3591.14×
Connecticut36,7180.92×
Iowa32,1390.98×
Kansas31,2271×
New Mexico23,2051.17×
Idaho20,7531.04×
Nebraska19,3430.97×
West Virginia16,9440.92×
Hawaii16,6190.97×
New Hampshire11,4230.73×
Rhode Island11,3130.9×
Maine11,3060.8×
Delaware9,5400.87×
Montana8,4730.77×
Washington, District of Columbia8,1070.68×
South Dakota8,0030.87×
Alaska7,3780.87×
North Dakota6,9140.85×
Wyoming5,0960.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Troll audience
BrandAffinityCategory
J. C. Penney2.36×Shopping
Dollar General1.77×Shopping
Panda Express2.17×Food & Beverages
Texas Roadhouse1.74×Food & Beverages
Five Below2.43×Shopping
Confucianism15.79×Politics & Society
Menards2.04×Home & Garden
Coppa Italia29.41×Sports
FC Bayern Munich2.68×Sports
Dollar Tree1.5×Shopping
Gambling1.61×Games
Made in USA2.17×Business & Career
Pokémon2.1×Games
Viral video1.64×Internet & Social Media
IHOP2×Food & Beverages
Rick and Morty2.52×Movies & TV
Dentistry1.75×Business & Career
Real property1.7×Home & Garden
Genetics1.52×Kids & Family
Browser games3.48×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Troll audience
TraitClusterScore
PatriotismCONSERVATISM1.49
ExtroversionTHRILL1.26
IndividualismJOY1.23
Urban LifestyleOPEN1.14
Need for SecurityCONSERVATISM1.11
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Troll
CountryShare
United States14.6%
India12.3%
Cambodia6.0%

See Troll audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Troll have in United States?

Troll has an estimated audience of 3,967,216 people in United States, concentrated in California and Texas.

What is the gender split and age of Troll fans?

43.8% of Troll fans are female, 56.2% are male, with an average age of 35.2 years.

Which brands do Troll fans like most?

Troll fans show strongest brand affinity for J. C. Penney (2.36×), Dollar General (1.77×), and Panda Express (2.17×) over the country average.

Where do Troll fans live in United States?

Troll fans in United States are most concentrated in California (reach 496,835), Texas (reach 469,313), and Florida (reach 295,206). These three regions account for the largest share of the active audience.

What other brands do Troll fans also like?

Beyond Troll itself, the audience over-indexes on Dollar General (1.77×), Panda Express (2.17×), Texas Roadhouse (1.74×), and Five Below (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Troll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.