Rascasse Audience Intelligence

Trout Unlimited Audience in United States

A data profile of the people who buy, follow and care about Trout Unlimited in United States — modelled from more than twelve digital signal sources. Trout Unlimited has an estimated audience of 557,031 people in United States.

#13among Non-governmental organization in United States#380among NGO / Political Party in United States#1963in Politics & Society

The average Trout Unlimited fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, Pennsylvania.

Top brand affinities include Lavazza, Sustainable energy, Ski resort, with strongest over-indexing on Lavazza (42.07× the country average).

Demographically, the Trout Unlimited audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trout Unlimited fan in United States is more male, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Lavazza.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trout Unlimited profile in United States.

Audience size
557K
in United States
Gender
37.4%♀
62.6% male
Age
38.3
average years
Country rank
#34379
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trout Unlimited fans

37.4% are female, 62.6% are male, average age 38.3.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Trout Unlimited audience in United States
MetricValue
Female37.4%
Male62.6%
Average age38.3
Estimated audience size557,031
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Trout Unlimited audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Trout Unlimited audience comes from United States.

Worldwide audience distribution share by country for Trout Unlimited
CountryShare
United States94.1%
Japan1.2%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trout Unlimited audience in United States is strongest.

Fig. 05

Top regions by affinity

Trout Unlimited fans by region: top regions in United States
#RegionReachAffinity×
01Montana~8K5.40×
02Wyoming~4K4.64×
03Idaho~7K2.57×
04Colorado~20K2.31×
05Vermont~2K2.10×
06Alaska~2K1.90×
07Maine~3K1.64×
08Washington, District of Columbia~2K1.35×
09West Virginia~3K1.32×
10Oregon~8K1.30×
11New Hampshire~3K1.25×
12New Mexico~3K1.22×
13Utah~6K1.19×
14Wisconsin~9K1.12×
15Pennsylvania~20K1.03×
16Washington~10K1.02×
17Connecticut~5K0.88×
18Michigan~10K0.87×
19South Dakota~1K0.87×
20Virginia~10K0.84×
21Delaware~1K0.84×
22Hawaii~2K0.83×
23Rhode Island~1K0.83×
24Mississippi~4K0.81×
25Minnesota~6K0.78×
26Louisiana~6K0.77×
27Nebraska~2K0.76×
28Arkansas~3K0.74×
29Iowa~3K0.72×
30Kansas~3K0.72×
31Tennessee~8K0.71×
32Massachusetts~7K0.68×
33North Carolina~10K0.67×
34Oklahoma~4K0.67×
35Alabama~5K0.66×
36Nevada~4K0.66×
37Maryland~6K0.65×
38South Carolina~5K0.65×
39Kentucky~5K0.65×
40Missouri~5K0.59×
41Georgia~10K0.56×
42Indiana~6K0.56×
43New York~20K0.55×
44Arizona~6K0.54×
45New Jersey~7K0.50×
46Ohio~8K0.49×
47Illinois~8K0.44×
48California~20K0.39×
49Florida~10K0.36×
50Texas~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Trout Unlimited, United States
0.32×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trout Unlimited audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trout Unlimited audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires56.25×
02LavazzaFood & Beverages42.07×
03Moose JawTravel & Leisure34.37×
04Pimento cheeseFood & Beverages25.49×
05Sierra Trading PostFashion & Accessoires18.14×
06Travel BloggerTravel & Leisure12.59×
07Jason SudeikisMovies & TV10.91×
08ShimanoCars & Mobility10.81×
09Sustainable energyHome & Garden10.01×
10Ski resortTravel & Leisure9.76×
11Renewable energyBusiness & Career8.06×
12AnglingSports7.37×
13Weather forecastingHome & Garden5.67×
14Dominican RepublicTravel & Leisure4.71×
15Zoom!Business & Career4.35×
16Fly fishingSports4.32×
17FedExBusiness & Career4.09×
18Solar energyHome & Garden3.62×
19Planet FitnessSports3.13×
20Mortgage loansBusiness & Career2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trout Unlimited audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trout Unlimited audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.00×
TravellingTHRILL2.79×
PatriotismCONSERVATISM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trout Unlimited audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.81×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trout Unlimited have in United States?

Trout Unlimited has an estimated audience of 557,031 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Trout Unlimited fans?

37.4% of Trout Unlimited fans are female, 62.6% are male, with an average age of 38.3 years.

03

Which brands do Trout Unlimited fans like most?

Trout Unlimited fans show strongest brand affinity for Lavazza (42.07×), Sustainable energy (10.01×), and Ski resort (9.76×) over the country average.

04

Where do Trout Unlimited fans live in United States?

Trout Unlimited fans in United States are most concentrated in California (reach ~20K), Colorado (reach ~20K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Trout Unlimited fans also like?

Beyond Trout Unlimited itself, the audience over-indexes on Sustainable energy (10.01×), Ski resort (9.76×), Renewable energy (8.06×), and Moose Jaw (34.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Trout Unlimited audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trout Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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