Trout Unlimited Audience in United States

Trout Unlimited has an estimated audience of 557,887 people in United States. 37.4% are female, 62.6% are male, average age 38.3. Top regions: Colorado, California, Pennsylvania. Top brand affinities: Capital One, Woolrich, CarGurus, Google Maps, Aaron Rodgers.

The average Trout Unlimited fan in United States is 38.3 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Pennsylvania. Top brand affinities include Capital One, Woolrich, CarGurus, with strongest over-indexing on Capital One (7.2× the country average). Demographically, the Trout Unlimited audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Trout Unlimited fans

Demographic split for Trout Unlimited audience in United States
MetricValue
Female37.4%
Male62.6%
Average age38.3
Estimated audience size557,887

Audience persona

The typical Trout Unlimited fan in United States is more male, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Trout Unlimited in United States
RegionReachAffinity
Colorado22,0862.51×
California21,5270.35×
Pennsylvania20,6611.1×
New York17,5140.56×
Michigan12,9340.89×
Washington12,0691.08×
Virginia11,6790.86×
Wisconsin10,4501.25×
North Carolina10,3780.62×
Texas10,0630.21×
Montana9,1395.9×
Oregon8,6341.35×
Georgia8,6260.5×
Idaho7,8952.82×
Tennessee7,2720.65×
Massachusetts7,1060.65×
Utah6,5451.31×
Ohio6,1140.36×
Minnesota5,6990.71×
Florida5,5140.15×
Illinois5,4440.29×
New Jersey5,2360.37×
Maryland5,0840.53×
Connecticut4,9000.88×
Wyoming4,7835.78×
West Virginia4,2111.62×
South Carolina4,1950.5×
Arizona3,9910.35×
Maine3,9571.98×
Missouri3,8060.42×
New Mexico3,4141.22×
New Hampshire3,0841.4×
Indiana2,8690.28×
Alaska2,8442.38×
Vermont2,6302.68×
Iowa2,4990.54×
Washington, District of Columbia2,4731.47×
Nevada2,3820.44×
Arkansas2,3800.52×
Oklahoma1,9250.31×
Kentucky1,8940.27×
Alabama1,5350.2×
Nebraska1,2010.43×
Kansas1,0610.24×
Rhode Island8120.46×
Mississippi7730.17×
Louisiana6870.1×
South Dakota6210.48×
Hawaii4880.2×
North Dakota4270.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trout Unlimited audience
BrandAffinityCategory
Capital One7.2×Business & Career
Woolrich79.26×Fashion & Accessoires
CarGurus8.75×Cars & Mobility
Google Maps5.55×Internet & Social Media
Aaron Rodgers8.79×Sports
Eddie Bauer18.52×Fashion & Accessoires
Ski resort8.1×Travel & Leisure
Lavazza30.68×Food & Beverages
AccuWeather6.72×Home & Garden
Sierra Trading Post16.1×Fashion & Accessoires
Indeed.com4.08×Business & Career
Circle K6.43×Shopping
Enterprise Rent-A-Car5.48×Cars & Mobility
Clint Eastwood7.91×Movies & TV
Google News5.15×News
Bruce Willis6.1×Movies & TV
Travel Blogger11.75×Travel & Leisure
Osprey18.19×Fashion & Accessoires
Angling7.14×Sports
Diane Keaton4.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trout Unlimited audience
TraitClusterScore
TravellingTHRILL2.47
Luxury OrientationPREMIUM1.92
SustainabilityBALANCE1.91
Sports ActivityPOWER1.58
PatriotismCONSERVATISM1.58
Pet OwnershipJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Trout Unlimited
CountryShare
United States94.1%
Japan1.2%
Germany0.7%

See Trout Unlimited audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Trout Unlimited have in United States?

Trout Unlimited has an estimated audience of 557,887 people in United States, concentrated in Colorado and California.

What is the gender split and age of Trout Unlimited fans?

37.4% of Trout Unlimited fans are female, 62.6% are male, with an average age of 38.3 years.

Which brands do Trout Unlimited fans like most?

Trout Unlimited fans show strongest brand affinity for Capital One (7.2×), Woolrich (79.26×), and CarGurus (8.75×) over the country average.

Where do Trout Unlimited fans live in United States?

Trout Unlimited fans in United States are most concentrated in Colorado (reach 22,086), California (reach 21,527), and Pennsylvania (reach 20,661). These three regions account for the largest share of the active audience.

What other brands do Trout Unlimited fans also like?

Beyond Trout Unlimited itself, the audience over-indexes on Woolrich (79.26×), CarGurus (8.75×), Google Maps (5.55×), and Aaron Rodgers (8.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trout Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.