Rascasse Audience Intelligence

Trucker hat Audience in United States

A data profile of the people who buy, follow and care about Trucker hat in United States — modelled from more than twelve digital signal sources. Trucker hat has an estimated audience of 1,633,779 people in United States.

#6993among Topic in United States#731in Fashion & Accessoires

The average Trucker hat fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Peugeot, Hat, FedEx, with strongest over-indexing on Peugeot (13.56× the country average).

Demographically, the Trucker hat audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trucker hat fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Peugeot.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trucker hat profile in United States.

Audience size
1.6M
in United States
Gender
39.2%♀
60.8% male
Age
37.8
average years
Country rank
#16638
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trucker hat fans

39.2% are female, 60.8% are male, average age 37.8.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Trucker hat audience in United States
MetricValue
Female39.2%
Male60.8%
Average age37.8
Estimated audience size1,633,779
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Trucker hat audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

63.4%

of the worldwide Trucker hat audience comes from United States.

Worldwide audience distribution share by country for Trucker hat
CountryShare
United States63.4%
Brazil4.6%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trucker hat audience in United States is strongest.

Fig. 05

Top regions by affinity

Trucker hat fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.46×
02Hawaii~10K1.37×
03Alabama~30K1.35×
04Tennessee~40K1.33×
05California~200K1.27×
06Arkansas~20K1.26×
07Louisiana~30K1.22×
08Oklahoma~20K1.21×
09Georgia~60K1.18×
10Utah~20K1.15×
11Texas~200K1.13×
12Kentucky~20K1.11×
13South Carolina~30K1.08×
14Montana~5K1.08×
15Idaho~9K1.07×
16Arizona~40K1.06×
17Kansas~10K1.06×
18New York~100K1.05×
19South Dakota~4K1.03×
20North Dakota~3K1.03×
21North Carolina~50K1.02×
22Missouri~30K1.01×
23Iowa~10K0.98×
24Nebraska~8K0.97×
25Colorado~20K0.94×
26West Virginia~7K0.94×
27Illinois~50K0.93×
28New Jersey~40K0.93×
29Connecticut~20K0.93×
30Vermont~3K0.93×
31Rhode Island~5K0.92×
32Massachusetts~30K0.91×
33Pennsylvania~50K0.90×
34Maryland~30K0.89×
35Minnesota~20K0.88×
36Nevada~10K0.88×
37Indiana~30K0.87×
38Oregon~20K0.87×
39New Hampshire~6K0.87×
40Delaware~4K0.87×
41Virginia~30K0.86×
42Maine~5K0.86×
43Washington~30K0.85×
44Washington, District of Columbia~4K0.85×
45Florida~90K0.84×
46New Mexico~7K0.84×
47Wisconsin~20K0.83×
48Michigan~30K0.81×
49Alaska~3K0.81×
50Ohio~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Trucker hat, United States
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trucker hat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trucker hat audience
#·InterestCategoryAffinity×
01PeugeotCars & Mobility13.56×
02John Wick 2Movies & TV13.56×
03Skate shoeFashion & Accessoires13.56×
04New Era Cap CompanyFashion & Accessoires8.73×
05International educationBusiness & Career8.09×
06Baseball capFashion & Accessoires5.53×
07Motorcycle helmetCars & Mobility5.48×
08WorkwearFashion & Accessoires5.22×
09HatFashion & Accessoires3.92×
10FedExBusiness & Career3.62×
11Sustainable energyHome & Garden3.51×
12Weather forecastingHome & Garden3.20×
13Renewable energyBusiness & Career3.16×
14Solar energyHome & Garden2.69×
15Mortgage loansBusiness & Career2.52×
16Planet FitnessSports1.95×
17AirbnbTravel & Leisure1.66×
18PinterestInternet & Social Media1.63×
19GolfSports1.63×
20BarbecueFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trucker hat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trucker hat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
Convenience OrientationPREMIUM1.88×
SustainabilityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trucker hat audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
MindfulnessBALANCE0.86×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trucker hat have in United States?

Trucker hat has an estimated audience of 1,633,779 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trucker hat fans?

39.2% of Trucker hat fans are female, 60.8% are male, with an average age of 37.8 years.

03

Which brands do Trucker hat fans like most?

Trucker hat fans show strongest brand affinity for Peugeot (13.56×), Hat (3.92×), and FedEx (3.62×) over the country average.

04

Where do Trucker hat fans live in United States?

Trucker hat fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Trucker hat fans also like?

Beyond Trucker hat itself, the audience over-indexes on Hat (3.92×), FedEx (3.62×), Mortgage loans (2.52×), and Motorcycle helmet (5.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Trucker hat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucker hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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