Trucker hat Audience in United States

Trucker hat logo

Trucker hat has an estimated audience of 1,633,779 people in United States. 39.2% are female, 60.8% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Tezz, Urban Outfitters, edureka, Tom Goes to the Mayor, Alaska.

The average Trucker hat fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tezz, Urban Outfitters, edureka, with strongest over-indexing on Tezz (13.56× the country average). Demographically, the Trucker hat audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Trucker hat fans

Demographic split for Trucker hat audience in United States
MetricValue
Female39.2%
Male60.8%
Average age37.8
Estimated audience size1,633,779

Audience persona

The typical Trucker hat fan in United States is more male, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for Trucker hat in United States
RegionReachAffinity
California234,5031.31×
Texas174,4921.24×
New York97,0061.06×
Florida92,6360.84×
Georgia60,0511.19×
Illinois53,4190.98×
Pennsylvania51,6080.94×
North Carolina51,4961.05×
Tennessee46,7371.43×
Ohio41,4600.82×
New Jersey40,2960.97×
Arizona37,8761.14×
Michigan35,4640.83×
Virginia34,3440.86×
Alabama32,5061.42×
Massachusetts31,0140.96×
Washington27,6500.84×
South Carolina27,3431.11×
Missouri27,1921.03×
Indiana26,6410.89×
Louisiana26,0041.23×
Maryland24,3290.87×
Colorado24,2570.94×
Oklahoma23,0931.27×
Kentucky22,8761.12×
Minnesota21,0110.9×
Wisconsin20,2730.82×
Mississippi19,9711.48×
Arkansas17,6011.31×
Utah17,0581.17×
Oregon16,1210.86×
Connecticut15,1520.92×
Kansas14,1351.1×
Nevada13,1810.83×
Iowa13,1040.97×
Hawaii8,4541.2×
Idaho8,2641.01×
Nebraska8,0030.98×
West Virginia6,8080.89×
New Mexico6,5300.8×
New Hampshire5,4320.84×
Rhode Island4,7310.91×
Maine4,6520.79×
Montana4,5591.01×
Washington, District of Columbia4,0260.82×
Delaware3,6400.81×
South Dakota3,5550.94×
North Dakota3,3811.01×
Alaska2,4240.69×
Vermont2,3880.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trucker hat audience
BrandAffinityCategory
Tezz13.56×Movies & TV
Urban Outfitters2.54×Shopping
edureka40.52×Business & Career
Tom Goes to the Mayor48.31×Movies & TV
Alaska1.64×Travel & Leisure
Iowa Lottery9.11×Games
Jezebel (film)5.88×Movies & TV
Nebraska2.23×Travel & Leisure
Emperor Entertainment Group9.53×Business & Career
Certified diabetes educator10.64×Business & Career
Israel1.57×Travel & Leisure
Omaha Storm Chasers13.56×Sports
JDSU1.93×Business & Career
Staycation2×Home & Garden
Jesse Plemons2.09×Movies & TV
Tech News5.56×Technology & Electronics
Nebraska Cornhuskers football2.12×Sports
Nick Jr. (Australia)4.71×Kids & Family
Monogram1.97×Home & Garden
N1 road (South Africa)2.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trucker hat audience
TraitClusterScore
SustainabilityBALANCE2.24
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.68
Sports ActivityPOWER1.34
ExtroversionTHRILL1.33
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Trucker hat
CountryShare
United States63.4%
Brazil4.6%
Japan4.4%

See Trucker hat audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Trucker hat have in United States?

Trucker hat has an estimated audience of 1,633,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Trucker hat fans?

39.2% of Trucker hat fans are female, 60.8% are male, with an average age of 37.8 years.

Which brands do Trucker hat fans like most?

Trucker hat fans show strongest brand affinity for Tezz (13.56×), Urban Outfitters (2.54×), and edureka (40.52×) over the country average.

Where do Trucker hat fans live in United States?

Trucker hat fans in United States are most concentrated in California (reach 234,503), Texas (reach 174,492), and New York (reach 97,006). These three regions account for the largest share of the active audience.

What other brands do Trucker hat fans also like?

Beyond Trucker hat itself, the audience over-indexes on Urban Outfitters (2.54×), edureka (40.52×), Tom Goes to the Mayor (48.31×), and Alaska (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucker hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.