Truist Park Audience in United States

Truist Park has an estimated audience of 1,771,334 people in United States. 39.5% are female, 60.5% are male, average age 36.8. Top regions: Georgia, Florida, Tennessee. Top brand affinities: Kia Sportage, Atlanta Braves, Los Angeles Dodgers, Honda HR-V, MLB.

The average Truist Park fan in United States is 36.8 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Tennessee. Top brand affinities include Kia Sportage, Atlanta Braves, Los Angeles Dodgers, with strongest over-indexing on Kia Sportage (21.33× the country average). Demographically, the Truist Park audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Truist Park fans

Demographic split for Truist Park audience in United States
MetricValue
Female39.5%
Male60.5%
Average age36.8
Estimated audience size1,771,334

Audience persona

The typical Truist Park fan in United States is more male, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Truist Park in United States
RegionReachAffinity
Georgia976,90917.9×
Florida113,9970.95×
Tennessee99,0212.79×
Alabama96,6713.91×
North Carolina94,4151.77×
South Carolina86,1383.23×
California71,8100.37×
Texas55,5250.36×
New York49,7120.5×
Pennsylvania33,3980.56×
Virginia32,4000.75×
Illinois29,3920.5×
Ohio28,9230.53×
Mississippi27,1151.86×
Missouri23,2460.81×
New Jersey22,8040.51×
Kentucky19,7430.89×
Louisiana17,6670.77×
Michigan16,7510.36×
Indiana16,5230.51×
Massachusetts14,3490.41×
Maryland13,1530.43×
Arizona12,8410.36×
Wisconsin10,8260.41×
Colorado10,3330.37×
Washington9,7650.27×
Connecticut8,3230.47×
Minnesota7,9810.31×
Arkansas7,2170.49×
Oklahoma6,4860.33×
Kansas6,3620.46×
Iowa6,0660.42×
Utah5,7870.36×
Nevada5,7520.34×
Oregon5,2010.26×
West Virginia4,1390.5×
Nebraska3,9000.44×
Washington, District of Columbia3,8080.72×
Idaho2,6500.3×
New Mexico2,6190.29×
Delaware2,4970.51×
New Hampshire2,1900.31×
Hawaii1,8920.25×
Maine1,8020.28×
Rhode Island1,5380.27×
South Dakota1,3230.32×
Montana1,2610.26×
North Dakota1,0860.3×
Vermont8270.27×
Wyoming7330.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truist Park audience
BrandAffinityCategory
Kia Sportage21.33×Cars & Mobility
Atlanta Braves7.83×Sports
Los Angeles Dodgers4.15×Sports
Honda HR-V14.44×Cars & Mobility
MLB2.21×Sports
Scooby-Doo2.62×Movies & TV
Houston Astros4.04×Sports
FC Bayern Munich3.24×Sports
Pre-school playgroup15.57×Kids & Family
Livemusic2.44×Music & Radio
Capital One1.82×Business & Career
Seattle Mariners3.4×Sports
Google Maps1.72×Internet & Social Media
Toyota Supra6.2×Cars & Mobility
NBA Finals2.03×Sports
Eyebrow2.68×Beauty & Wellness
Boston Red Sox3.22×Sports
New York Yankees2.38×Sports
Aaron Rodgers2.49×Sports
Los Angeles Lakers2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truist Park audience
TraitClusterScore
Sports ActivityPOWER1.1
LGBTQ+ IdentityOPEN1.08
PatriotismCONSERVATISM1.08
Early Adopter MentalityPOWER1.07
Risk AppetiteTHRILL1.05
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Truist Park
CountryShare
United States93.0%
Japan4.0%
Canada1.3%

See Truist Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Truist Park have in United States?

Truist Park has an estimated audience of 1,771,334 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Truist Park fans?

39.5% of Truist Park fans are female, 60.5% are male, with an average age of 36.8 years.

Which brands do Truist Park fans like most?

Truist Park fans show strongest brand affinity for Kia Sportage (21.33×), Atlanta Braves (7.83×), and Los Angeles Dodgers (4.15×) over the country average.

Where do Truist Park fans live in United States?

Truist Park fans in United States are most concentrated in Georgia (reach 976,909), Florida (reach 113,997), and Tennessee (reach 99,021). These three regions account for the largest share of the active audience.

What other brands do Truist Park fans also like?

Beyond Truist Park itself, the audience over-indexes on Atlanta Braves (7.83×), Los Angeles Dodgers (4.15×), Honda HR-V (14.44×), and MLB (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truist Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.