Rascasse Audience Intelligence

Truist Park Audience in United States

A data profile of the people who buy, follow and care about Truist Park in United States — modelled from more than twelve digital signal sources. Truist Park has an estimated audience of 1,775,893 people in United States.

#30among Stadium in United States#1251among POI in United States#1398in Sports

The average Truist Park fan in United States is 38.6 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Alabama.

Top brand affinities include Atlanta Braves, Seattle Mariners, MLB, with strongest over-indexing on Atlanta Braves (10.34× the country average).

Demographically, the Truist Park audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Truist Park fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Atlanta Braves.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Truist Park profile in United States.

Audience size
1.8M
in United States
Gender
39.3%♀
60.7% male
Age
38.6
average years
Country rank
#15622
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Truist Park fans

39.3% are female, 60.7% are male, average age 38.6.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Truist Park audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.6
Estimated audience size1,775,893
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Truist Park audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Truist Park audience comes from United States.

Worldwide audience distribution share by country for Truist Park
CountryShare
United States92.6%
Japan4.1%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Truist Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Truist Park fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M24.02×
02Alabama~80K3.27×
03South Carolina~70K2.58×
04Tennessee~80K2.21×
05Mississippi~20K1.50×
06North Carolina~80K1.37×
07Florida~100K0.77×
08Kentucky~20K0.73×
09Alaska~3K0.68×
10Louisiana~20K0.66×
11Washington, District of Columbia~4K0.66×
12Vermont~2K0.64×
13Virginia~30K0.63×
14Missouri~20K0.63×
15North Dakota~2K0.63×
16South Dakota~3K0.61×
17Delaware~3K0.59×
18West Virginia~5K0.58×
19Montana~3K0.57×
20Rhode Island~3K0.54×
21New Hampshire~4K0.52×
22Arkansas~8K0.51×
23Nebraska~5K0.51×
24Maine~3K0.51×
25Connecticut~9K0.50×
26Kansas~7K0.50×
27Hawaii~4K0.50×
28Illinois~30K0.49×
29Pennsylvania~30K0.48×
30Ohio~30K0.48×
31Wisconsin~10K0.48×
32Idaho~4K0.48×
33Indiana~20K0.47×
34New Mexico~4K0.47×
35New Jersey~20K0.46×
36Iowa~7K0.45×
37New York~50K0.44×
38Massachusetts~20K0.44×
39Maryland~10K0.44×
40Utah~7K0.42×
41Michigan~20K0.40×
42Oklahoma~8K0.40×
43Nevada~7K0.40×
44Colorado~10K0.39×
45Arizona~10K0.36×
46Minnesota~10K0.36×
47Oregon~7K0.35×
48Texas~50K0.34×
49Washington~10K0.34×
50California~70K0.33×
Fig. 06

Affinity by region

Affinity by region — Truist Park, United States
0.33×1.00×24.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Truist Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Truist Park audience
#·InterestCategoryAffinity×
01Atlanta BravesSports10.34×
02Seattle MarinersSports4.50×
03World SeriesSports4.16×
04StadiumSports3.72×
05Major League Baseball All-Star GameSports3.54×
06Aaron JudgeSports3.29×
07Minor League BaseballSports3.04×
08Boston Red SoxSports2.75×
09Milwaukee BrewersSports2.34×
10MLB.comSports2.25×
11MLBSports2.11×
12Aaron RodgersSports2.08×
13Detroit TigersSports2.02×
14New York YankeesSports1.98×
15CBS SportsMovies & TV1.94×
16Anime conventionLiterature1.68×
17Scooby-DooMovies & TV1.59×
18PGA TourSports1.57×
19NBA FinalsSports1.56×
20Mixed martial artsSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Truist Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Truist Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Risk AppetiteTHRILL1.18×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Truist Park audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.84×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Truist Park have in United States?

Truist Park has an estimated audience of 1,775,893 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Truist Park fans?

39.3% of Truist Park fans are female, 60.7% are male, with an average age of 38.6 years.

03

Which brands do Truist Park fans like most?

Truist Park fans show strongest brand affinity for Atlanta Braves (10.34×), Seattle Mariners (4.5×), and MLB (2.11×) over the country average.

04

Where do Truist Park fans live in United States?

Truist Park fans in United States are most concentrated in Georgia (reach ~1.5M), Florida (reach ~100K), and Alabama (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Truist Park fans also like?

Beyond Truist Park itself, the audience over-indexes on Seattle Mariners (4.5×), MLB (2.11×), World Series (4.16×), and Major League Baseball All-Star Game (3.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Truist Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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