Unicorn Audience in United States
Unicorn has an estimated audience of 8,811,463 people in United States. 75.3% are female, 24.7% are male, average age 35.8. Top brand affinities: Lulu 黃路梓茵, Home equity, Historic site, JDSU, Throne of Glass.
Top brand affinities include Lulu 黃路梓茵, Home equity, Historic site, with strongest over-indexing on Lulu 黃路梓茵 (4.79× the country average). Demographically, the Unicorn audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Unicorn fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 35.8 |
| Estimated audience size | 8,811,463 |
Audience persona
The typical Unicorn fan in United States is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 4.79× | Movies & TV |
| Home equity | 1.71× | Home & Garden |
| Historic site | 2.96× | Arts & Culture |
| JDSU | 2.01× | Business & Career |
| Throne of Glass | 4.79× | Literature |
| Corona (band) | 3.72× | Music & Radio |
| Home staging | 2.79× | Home & Garden |
| Monogram | 1.97× | Home & Garden |
| Fairy godmother | 3.73× | Literature |
| Hibachi | 3.85× | Food & Beverages |
| Goop | 2.53× | Internet & Social Media |
| Mathcore | 3.69× | Music & Radio |
| Governor of Michigan | 3.06× | Politics & Society |
| Vocal harmony | 1.85× | Music & Radio |
| GILT | 4.79× | Shopping |
| Hipster | 3.71× | Politics & Society |
| Tierra Cali | 2.58× | Travel & Leisure |
| Zach Ertz | 2.61× | Sports |
| Hardik Pandya | 4.79× | Sports |
| Harlow | 3.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.22 |
| Creativity | OPEN | 1.19 |
| Individualism | JOY | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.11 |
| Risk Appetite | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 6.7% |
| Germany | 3.5% |
See Unicorn audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Unicorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.