Rascasse Audience Intelligence

Unicorn Audience in United States

A data profile of the people who buy, follow and care about Unicorn in United States — modelled from more than twelve digital signal sources. Unicorn has an estimated audience of 8,811,463 people in United States.

#2546among Topic in United States#123in Kids & Family

The average Unicorn fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Five Below, Chuck E. Cheese's, Britney Spears, with strongest over-indexing on Five Below (3.03× the country average).

Demographically, the Unicorn audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unicorn fan in United States is more female, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Five Below.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unicorn profile in United States.

Audience size
8.8M
in United States
Gender
75.3%♀
24.7% male
Age
35.8
average years
Country rank
#4051
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unicorn fans

75.3% are female, 24.7% are male, average age 35.8.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Unicorn audience in United States
MetricValue
Female75.3%
Male24.7%
Average age35.8
Estimated audience size8,811,463
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Unicorn audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Unicorn audience comes from United States.

Worldwide audience distribution share by country for Unicorn
CountryShare
United States33.6%
United Kingdom6.7%
Germany3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unicorn audience in United States is strongest.

Fig. 05

Top regions by affinity

Unicorn fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K2.41×
02Vermont~20K1.30×
03Hawaii~50K1.24×
04Utah~100K1.21×
05Texas~900K1.18×
06Kentucky~100K1.12×
07Oklahoma~100K1.09×
08California~1M1.08×
09Idaho~50K1.06×
10South Dakota~20K1.06×
11Alaska~20K1.06×
12Arizona~200K1.05×
13Indiana~200K1.05×
14Kansas~70K1.05×
15New Mexico~50K1.03×
16North Carolina~300K1.02×
17Arkansas~70K1.02×
18Virginia~200K1.00×
19Nebraska~40K1.00×
20North Dakota~20K1.00×
21Pennsylvania~300K0.99×
22Missouri~100K0.99×
23Oregon~100K0.98×
24Montana~20K0.98×
25Michigan~200K0.97×
26Illinois~300K0.96×
27Ohio~300K0.96×
28New Jersey~200K0.96×
29Wisconsin~100K0.96×
30Louisiana~100K0.96×
31Georgia~300K0.95×
32Colorado~100K0.95×
33South Carolina~100K0.95×
34Iowa~70K0.95×
35Minnesota~100K0.93×
36Massachusetts~200K0.91×
37Alabama~100K0.91×
38Connecticut~80K0.91×
39Mississippi~60K0.90×
40New Hampshire~30K0.89×
41West Virginia~40K0.88×
42New York~400K0.87×
43Tennessee~200K0.86×
44Nevada~70K0.86×
45Florida~500K0.82×
46Maine~30K0.82×
47Delaware~20K0.82×
48Maryland~100K0.81×
49Rhode Island~20K0.81×
50Washington, District of Columbia~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Unicorn, United States
0.58×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unicorn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unicorn audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.79×
02Nissan RogueCars & Mobility4.79×
03Sky ZoneKids & Family4.35×
04Chuck E. Cheese'sFood & Beverages4.28×
05Five BelowShopping3.03×
06Non-alcoholic beverageFood & Beverages2.45×
07Bath and BodyworksShopping2.37×
08Britney SpearsMusic & Radio2.31×
09High schoolBusiness & Career2.18×
10Real propertyHome & Garden2.05×
11Enterprise Rent-A-CarCars & Mobility2.00×
12House musicMusic & Radio1.97×
13PastryFood & Beverages1.74×
14J. C. PenneyShopping1.66×
15GeneticsKids & Family1.62×
16Subscription business modelShopping1.61×
17Electric guitarMusic & Radio1.60×
18Walt Disney WorldTravel & Leisure1.59×
19Discount storesShopping1.56×
20Musical instrumentMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unicorn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unicorn audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.25×
IndividualismJOY1.24×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unicorn audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Pet OwnershipJOY0.86×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unicorn have in United States?

Unicorn has an estimated audience of 8,811,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unicorn fans?

75.3% of Unicorn fans are female, 24.7% are male, with an average age of 35.8 years.

03

Which brands do Unicorn fans like most?

Unicorn fans show strongest brand affinity for Five Below (3.03×), Chuck E. Cheese's (4.28×), and Britney Spears (2.31×) over the country average.

04

Where do Unicorn fans live in United States?

Unicorn fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Unicorn fans also like?

Beyond Unicorn itself, the audience over-indexes on Chuck E. Cheese's (4.28×), Britney Spears (2.31×), Stitch! (4.79×), and High school (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Unicorn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unicorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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