Union Square, Manhattan Audience in United States

Union Square, Manhattan logo

Union Square, Manhattan has an estimated audience of 409,072 people in United States. 51.6% are female, 48.4% are male, average age 42.9. Top regions: New York, California, Massachusetts. Top brand affinities: Goop, Gift registry, Governor of Michigan, Wok, Google Home.

The average Union Square, Manhattan fan in United States is 42.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Goop, Gift registry, Governor of Michigan, with strongest over-indexing on Goop (10.1× the country average). Demographically, the Union Square, Manhattan audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Union Square, Manhattan fans

Demographic split for Union Square, Manhattan audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.9
Estimated audience size409,072

Audience persona

The typical Union Square, Manhattan fan in United States is balanced, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Union Square, Manhattan in United States
RegionReachAffinity
New York302,89213.25×
California292,9396.51×
Massachusetts39,8394.94×
Texas32,2040.92×
New Jersey29,1492.8×
Illinois17,7811.3×
Florida10,0160.36×
Pennsylvania7,5450.55×
Washington6,7180.82×
Virginia6,6250.66×
North Carolina5,2960.43×
Connecticut5,1091.25×
Maryland4,9510.7×
Georgia4,2400.34×
Washington, District of Columbia4,1343.36×
Colorado4,1070.64×
Ohio3,6970.29×
Michigan3,5730.33×
Arizona3,3200.4×
Indiana2,9640.4×
Oregon2,7190.58×
Nevada2,3350.59×
Utah2,1700.59×
Tennessee2,0860.25×
Minnesota1,9790.34×
Oklahoma1,8950.42×
Missouri1,8790.28×
Wisconsin1,8270.3×
Louisiana1,6470.31×
South Carolina1,5740.26×
Hawaii1,2500.71×
Kentucky1,1630.23×
New Hampshire1,1330.7×
Alabama1,1070.19×
Rhode Island9640.74×
Arkansas8000.24×
Kansas7910.25×
Iowa7550.22×
Maine6360.43×
Idaho6260.31×
New Mexico5820.28×
Mississippi5550.16×
Nebraska4600.22×
Delaware3900.35×
Vermont3620.5×
West Virginia3230.17×
Montana3170.28×
Alaska2330.27×
South Dakota1850.2×
North Dakota1520.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Union Square, Manhattan audience
BrandAffinityCategory
Goop10.1×Internet & Social Media
Gift registry21.1×Kids & Family
Governor of Michigan11.42×Politics & Society
Wok9.96×Food & Beverages
Google Home9.22×Technology & Electronics
Israel2.79×Travel & Leisure
headspace12.05×Health
Grinch4.65×Movies & TV
Home construction1.63×Home & Garden
Hibachi8.72×Food & Beverages
Cherish (group)11.37×Music & Radio
Grace Slick9.11×Music & Radio
Nationality2×Politics & Society
Vocal harmony4.24×Music & Radio
No Escape (1994 film)10.34×Movies & TV
Sub Zero (Official)8.84×Literature
Nebraska Cornhuskers football3.2×Sports
Kikar HaShabbat13.71×News
Fairy godmother6.13×Literature
Cam Ward3.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Union Square, Manhattan audience
TraitClusterScore
SustainabilityBALANCE2.83
TravellingTHRILL2.41
Design AffinityPREMIUM2.33
IndulgenceJOY1.97
Luxury OrientationPREMIUM1.73
Urban LifestyleOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Union Square, Manhattan
CountryShare
United States56.9%
Romania14.7%
United Kingdom5.2%

See Union Square, Manhattan audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Union Square, Manhattan have in United States?

Union Square, Manhattan has an estimated audience of 409,072 people in United States, concentrated in New York and California.

What is the gender split and age of Union Square, Manhattan fans?

51.6% of Union Square, Manhattan fans are female, 48.4% are male, with an average age of 42.9 years.

Which brands do Union Square, Manhattan fans like most?

Union Square, Manhattan fans show strongest brand affinity for Goop (10.1×), Gift registry (21.1×), and Governor of Michigan (11.42×) over the country average.

Where do Union Square, Manhattan fans live in United States?

Union Square, Manhattan fans in United States are most concentrated in New York (reach 302,892), California (reach 292,939), and Massachusetts (reach 39,839). These three regions account for the largest share of the active audience.

What other brands do Union Square, Manhattan fans also like?

Beyond Union Square, Manhattan itself, the audience over-indexes on Gift registry (21.1×), Governor of Michigan (11.42×), Wok (9.96×), and Google Home (9.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Union Square, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.