Rascasse Audience Intelligence

Union Square, Manhattan Audience in United States

A data profile of the people who buy, follow and care about Union Square, Manhattan in United States — modelled from more than twelve digital signal sources. Union Square, Manhattan has an estimated audience of 409,072 people in United States.

#87among POI in United States#4533among POI in United States#3378in Travel & Leisure

The average Union Square, Manhattan fan in United States is 42.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Labor Day, Trader Joe's, Postmates, with strongest over-indexing on Labor Day (13.87× the country average).

Demographically, the Union Square, Manhattan audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Union Square, Manhattan fan in United States is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Labor Day.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union Square, Manhattan profile in United States.

Audience size
409K
in United States
Gender
51.6%♀
48.4% male
Age
42.9
average years
Country rank
#41096
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Union Square, Manhattan fans

51.6% are female, 48.4% are male, average age 42.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Union Square, Manhattan audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.9
Estimated audience size409,072
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Union Square, Manhattan audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Union Square, Manhattan audience comes from United States.

Worldwide audience distribution share by country for Union Square, Manhattan
CountryShare
United States56.9%
Romania14.7%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union Square, Manhattan audience in United States is strongest.

Fig. 05

Top regions by affinity

Union Square, Manhattan fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K17.78×
02California~300K6.22×
03Massachusetts~40K4.70×
04Washington, District of Columbia~4K3.23×
05New Jersey~30K3.04×
06Connecticut~5K1.31×
07Illinois~20K1.20×
08Texas~30K0.84×
09Rhode Island~1K0.83×
10Washington~6K0.78×
11Vermont<1K0.78×
12Hawaii~1K0.77×
13New Hampshire~1K0.77×
14Alaska<1K0.73×
15North Dakota<1K0.73×
16Maryland~5K0.72×
17South Dakota<1K0.71×
18Virginia~7K0.66×
19Montana<1K0.66×
20Maine<1K0.64×
21Colorado~4K0.63×
22Utah~2K0.63×
23Delaware<1K0.63×
24Nevada~2K0.62×
25West Virginia~1K0.62×
26Oregon~3K0.61×
27Pennsylvania~8K0.57×
28Idaho~1K0.56×
29Mississippi~2K0.55×
30New Mexico~1K0.54×
31Nebraska~1K0.54×
32Oklahoma~2K0.51×
33Arkansas~2K0.50×
34Kansas~2K0.48×
35Iowa~2K0.47×
36North Carolina~6K0.45×
37Louisiana~2K0.45×
38Arizona~4K0.44×
39Indiana~3K0.44×
40Minnesota~2K0.42×
41Kentucky~2K0.42×
42South Carolina~2K0.40×
43Wisconsin~2K0.40×
44Alabama~2K0.40×
45Georgia~5K0.39×
46Missouri~3K0.39×
47Florida~10K0.38×
48Michigan~4K0.38×
49Tennessee~3K0.37×
50Ohio~4K0.35×
Fig. 06

Affinity by region

Affinity by region — Union Square, Manhattan, United States
0.35×1.00×17.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Union Square, Manhattan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Union Square, Manhattan audience
#·InterestCategoryAffinity×
01PostmatesFood & Beverages17.38×
02Labor DayPolitics & Society13.87×
03LavazzaFood & Beverages8.21×
04New York UniversityBusiness & Career7.09×
05DeftonesMusic & Radio6.92×
06Maison MargielaFashion & Accessoires5.65×
07Art DecoArts & Culture4.39×
08Web serverTechnology & Electronics2.89×
09Trader Joe'sShopping2.58×
10Ralph LaurenFashion & Accessoires2.53×
11Master of Business AdministrationBusiness & Career2.23×
12Career developmentBusiness & Career2.13×
13Wine tastingFood & Beverages2.12×
14TicketmasterTravel & Leisure2.05×
15Chuck NorrisMovies & TV1.88×
16LeatherFashion & Accessoires1.64×
17Local foodFood & Beverages1.54×
18FolklorePolitics & Society1.54×
19CocktailFood & Beverages1.52×
20ThanksgivingKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Union Square, Manhattan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Union Square, Manhattan audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.93×
IndulgenceJOY1.90×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Union Square, Manhattan audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.71×
Pet OwnershipJOY0.79×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Union Square, Manhattan have in United States?

Union Square, Manhattan has an estimated audience of 409,072 people in United States, concentrated in New York and California.

02

What is the gender split and age of Union Square, Manhattan fans?

51.6% of Union Square, Manhattan fans are female, 48.4% are male, with an average age of 42.9 years.

03

Which brands do Union Square, Manhattan fans like most?

Union Square, Manhattan fans show strongest brand affinity for Labor Day (13.87×), Trader Joe's (2.58×), and Postmates (17.38×) over the country average.

04

Where do Union Square, Manhattan fans live in United States?

Union Square, Manhattan fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Massachusetts (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Union Square, Manhattan fans also like?

Beyond Union Square, Manhattan itself, the audience over-indexes on Trader Joe's (2.58×), Postmates (17.38×), Ticketmaster (2.05×), and Maison Margiela (5.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Union Square, Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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