United Center Audience in United States

United Center has an estimated audience of 435,976 people in United States. 56.9% are female, 43.1% are male, average age 39.1. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Microblogging, Singer-songwriter.

The average United Center fan in United States is 39.1 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the United Center audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of United Center fans

Demographic split for United Center audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.1
Estimated audience size435,976

Audience persona

The typical United Center fan in United States is more female, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for United Center in United States
RegionReachAffinity
Illinois326,98226.25×
Indiana23,3722.93×
Wisconsin18,0912.76×
California15,5470.32×
Texas11,7770.31×
Florida10,5040.36×
New York10,2130.42×
Michigan9,7190.85×
Ohio8,0040.6×
Missouri5,9380.84×
Iowa4,9511.38×
Minnesota4,5350.73×
Georgia4,5040.34×
Pennsylvania4,3580.3×
Virginia4,0740.38×
North Carolina4,0000.3×
Tennessee3,9990.46×
New Jersey3,6570.33×
Massachusetts3,1960.37×
Kentucky3,0540.56×
Arizona3,0090.34×
Colorado2,9580.43×
Maryland2,4940.33×
Washington2,4910.28×
South Carolina1,8540.28×
Kansas1,8370.53×
Louisiana1,7760.32×
Alabama1,7240.28×
Connecticut1,5480.35×
Oklahoma1,4610.3×
Nebraska1,4450.66×
Arkansas1,3860.39×
Oregon1,3820.28×
Nevada1,3760.33×
Washington, District of Columbia1,2410.95×
Mississippi1,1740.33×
Utah9680.25×
New Mexico5620.26×
Hawaii4440.24×
West Virginia4240.21×
Idaho4220.19×
New Hampshire4080.24×
South Dakota4070.4×
Maine3600.23×
Rhode Island3470.25×
North Dakota3440.38×
Delaware2990.25×
Montana2920.24×
Vermont2130.28×
Alaska2090.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United Center audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven66.43×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Chicago Blackhawks17.5×Sports
Income tax13.19×Business & Career
Wrigley Field35.39×Sports
Chicago Cubs7.17×Sports
Soldier Field40.75×Sports
Jewel-Osco9.99×Shopping
Chicago White Sox11.17×Sports
Chicago Bears4.71×Sports
Planet Fitness3.15×Sports
Tropic Thunder13.66×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Chicago Fire (TV series)10.95×Movies & TV
Chicago Bulls4.45×Sports
Boehringer Ingelheim29.03×Health
Tim Duncan18.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United Center audience
TraitClusterScore
Community OrientationOPEN1.54
IndulgenceJOY1.42
Urban LifestyleOPEN1.35
PatriotismCONSERVATISM1.32
Family OrientationCONSERVATISM1.3
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for United Center
CountryShare
United States56.2%
United Kingdom5.2%
Germany4.0%

See United Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does United Center have in United States?

United Center has an estimated audience of 435,976 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of United Center fans?

56.9% of United Center fans are female, 43.1% are male, with an average age of 39.1 years.

Which brands do United Center fans like most?

United Center fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (66.43×) over the country average.

Where do United Center fans live in United States?

United Center fans in United States are most concentrated in Illinois (reach 326,982), Indiana (reach 23,372), and Wisconsin (reach 18,091). These three regions account for the largest share of the active audience.

What other brands do United Center fans also like?

Beyond United Center itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), PSV Eindhoven (66.43×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.