Rascasse Audience Intelligence

United Center Audience in United States

A data profile of the people who buy, follow and care about United Center in United States — modelled from more than twelve digital signal sources. United Center has an estimated audience of 415,389 people in United States.

#57among Arena in United States#4477among POI in United States#4037in Sports

The average United Center fan in United States is 37.0 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include Chicago Blackhawks, Chicago White Sox, Soldier Field, with strongest over-indexing on Chicago Blackhawks (18.67× the country average).

Demographically, the United Center audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Center fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Chicago Blackhawks.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Center profile in United States.

Audience size
415K
in United States
Gender
45.3%♀
54.7% male
Age
37.0
average years
Country rank
#40746
POI in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Center fans

45.3% are female, 54.7% are male, average age 37.0.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for United Center audience in United States
MetricValue
Female45.3%
Male54.7%
Average age37.0
Estimated audience size415,389
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the United Center audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

56.5%

of the worldwide United Center audience comes from United States.

Worldwide audience distribution share by country for United Center
CountryShare
United States56.5%
United Kingdom7.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Center audience in United States is strongest.

Fig. 05

Top regions by affinity

United Center fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K28.31×
02Indiana~20K2.87×
03Wisconsin~20K2.63×
04Iowa~5K1.56×
05Michigan~10K1.03×
06Missouri~6K0.96×
07Nebraska~2K0.83×
08Minnesota~5K0.82×
09Washington, District of Columbia<1K0.74×
10Ohio~7K0.58×
11Kentucky~3K0.58×
12North Dakota<1K0.56×
13South Dakota<1K0.55×
14Kansas~2K0.54×
15Alaska<1K0.54×
16Vermont<1K0.54×
17Arkansas~2K0.49×
18Montana<1K0.46×
19Delaware<1K0.45×
20Rhode Island<1K0.44×
21Tennessee~4K0.43×
22Maine<1K0.42×
23West Virginia<1K0.41×
24Hawaii<1K0.40×
25New Hampshire<1K0.40×
26Colorado~2K0.38×
27Mississippi~1K0.38×
28Idaho<1K0.38×
29New Mexico<1K0.37×
30Oklahoma~2K0.34×
31Connecticut~1K0.34×
32Nevada~1K0.34×
33New York~8K0.33×
34Louisiana~2K0.33×
35Virginia~3K0.32×
36Massachusetts~3K0.32×
37Alabama~2K0.32×
38Arizona~3K0.30×
39Maryland~2K0.30×
40Utah~1K0.30×
41Florida~8K0.29×
42New Jersey~3K0.29×
43South Carolina~2K0.29×
44Oregon~1K0.29×
45Georgia~4K0.28×
46North Carolina~4K0.28×
47Pennsylvania~4K0.27×
48Texas~9K0.26×
49Washington~2K0.26×
50California~10K0.25×
Fig. 06

Affinity by region

Affinity by region — United Center, United States
0.25×1.00×28.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Center audience
#·InterestCategoryAffinity×
01Soldier FieldSports44.33×
02Wrigley FieldSports27.48×
03Boehringer IngelheimHealth22.90×
04Chicago BlackhawksSports18.67×
05Tim DuncanSports16.42×
06Yankee StadiumSports15.74×
07Chicago Fire (TV series)Movies & TV14.73×
08Chicago White SoxSports12.73×
09Tropic ThunderMovies & TV11.12×
10Jewel-OscoShopping8.19×
11Chicago CubsSports5.24×
12Sustainable energyHome & Garden3.63×
13FedExBusiness & Career3.42×
14Chicago BearsSports3.38×
15Nordstrom rackFashion & Accessoires2.26×
16Mortgage loansBusiness & Career2.22×
17Pizza HutFood & Beverages2.12×
18SubwayFood & Beverages2.04×
19McDonald'sFood & Beverages1.88×
20PinterestInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Family OrientationCONSERVATISM2.19×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Center audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Center have in United States?

United Center has an estimated audience of 415,389 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of United Center fans?

45.3% of United Center fans are female, 54.7% are male, with an average age of 37.0 years.

03

Which brands do United Center fans like most?

United Center fans show strongest brand affinity for Chicago Blackhawks (18.67×), Chicago White Sox (12.73×), and Soldier Field (44.33×) over the country average.

04

Where do United Center fans live in United States?

United Center fans in United States are most concentrated in Illinois (reach ~300K), Indiana (reach ~20K), and Wisconsin (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do United Center fans also like?

Beyond United Center itself, the audience over-indexes on Chicago White Sox (12.73×), Soldier Field (44.33×), Chicago Fire (TV series) (14.73×), and Wrigley Field (27.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See United Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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