United Center Audience in United States
United Center has an estimated audience of 435,976 people in United States. 56.9% are female, 43.1% are male, average age 39.1. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Tuscany, Minnesota, Home construction, Alaska, Building envelope.
The average United Center fan in United States is 39.1 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Tuscany, Minnesota, Home construction, with strongest over-indexing on Tuscany (17.5× the country average). Demographically, the United Center audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Arena
Demographics of United Center fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.1 |
| Estimated audience size | 435,976 |
Audience persona
The typical United Center fan in United States is more female, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Tuscany.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 326,982 | 26.25× |
| Indiana | 23,372 | 2.93× |
| Wisconsin | 18,091 | 2.76× |
| California | 15,547 | 0.32× |
| Texas | 11,777 | 0.31× |
| Florida | 10,504 | 0.36× |
| New York | 10,213 | 0.42× |
| Michigan | 9,719 | 0.85× |
| Ohio | 8,004 | 0.6× |
| Missouri | 5,938 | 0.84× |
| Iowa | 4,951 | 1.38× |
| Minnesota | 4,535 | 0.73× |
| Georgia | 4,504 | 0.34× |
| Pennsylvania | 4,358 | 0.3× |
| Virginia | 4,074 | 0.38× |
| North Carolina | 4,000 | 0.3× |
| Tennessee | 3,999 | 0.46× |
| New Jersey | 3,657 | 0.33× |
| Massachusetts | 3,196 | 0.37× |
| Kentucky | 3,054 | 0.56× |
| Arizona | 3,009 | 0.34× |
| Colorado | 2,958 | 0.43× |
| Maryland | 2,494 | 0.33× |
| Washington | 2,491 | 0.28× |
| South Carolina | 1,854 | 0.28× |
| Kansas | 1,837 | 0.53× |
| Louisiana | 1,776 | 0.32× |
| Alabama | 1,724 | 0.28× |
| Connecticut | 1,548 | 0.35× |
| Oklahoma | 1,461 | 0.3× |
| Nebraska | 1,445 | 0.66× |
| Arkansas | 1,386 | 0.39× |
| Oregon | 1,382 | 0.28× |
| Nevada | 1,376 | 0.33× |
| Washington, District of Columbia | 1,241 | 0.95× |
| Mississippi | 1,174 | 0.33× |
| Utah | 968 | 0.25× |
| New Mexico | 562 | 0.26× |
| Hawaii | 444 | 0.24× |
| West Virginia | 424 | 0.21× |
| Idaho | 422 | 0.19× |
| New Hampshire | 408 | 0.24× |
| South Dakota | 407 | 0.4× |
| Maine | 360 | 0.23× |
| Rhode Island | 347 | 0.25× |
| North Dakota | 344 | 0.38× |
| Delaware | 299 | 0.25× |
| Montana | 292 | 0.24× |
| Vermont | 213 | 0.28× |
| Alaska | 209 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tuscany | 17.5× | Travel & Leisure |
| Minnesota | 2.41× | Travel & Leisure |
| Home construction | 1.91× | Home & Garden |
| Alaska | 2.14× | Travel & Leisure |
| Building envelope | 8.58× | Home & Garden |
| Israel | 1.79× | Travel & Leisure |
| Nebraska | 2.31× | Travel & Leisure |
| Historic site | 2.89× | Arts & Culture |
| Elsword | 10.78× | Games |
| Julio Cesar Chavez Jr. | 4.71× | Sports |
| Steampunk | 3.11× | Fashion & Accessoires |
| Vocal harmony | 2.71× | Music & Radio |
| Justice | 1.68× | Politics & Society |
| Nebraska Cornhuskers football | 2.11× | Sports |
| JibJab | 3.27× | Internet & Social Media |
| Ghost Tours | 29.03× | Travel & Leisure |
| Kendra Scott | 1.61× | Fashion & Accessoires |
| Captain America (1990 film) | 2.42× | Movies & TV |
| Graham Greene | 3.17× | Literature |
| Grinch | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.54 |
| Indulgence | JOY | 1.42 |
| Urban Lifestyle | OPEN | 1.35 |
| Patriotism | CONSERVATISM | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.2% |
| United Kingdom | 5.2% |
| Germany | 4.0% |
See United Center audiences in other countries
More Arena audiences in United States
- Madison Square Garden (6,454,524)
- Prudential Center (4,163,934)
- Barclays Center (4,092,966)
- United Center (3,497,741)
- Chase Center (2,738,231)
Frequently asked questions
How many fans does United Center have in United States?
United Center has an estimated audience of 435,976 people in United States, concentrated in Illinois and Indiana.
What is the gender split and age of United Center fans?
56.9% of United Center fans are female, 43.1% are male, with an average age of 39.1 years.
Which brands do United Center fans like most?
United Center fans show strongest brand affinity for Tuscany (17.5×), Minnesota (2.41×), and Home construction (1.91×) over the country average.
Where do United Center fans live in United States?
United Center fans in United States are most concentrated in Illinois (reach 326,982), Indiana (reach 23,372), and Wisconsin (reach 18,091). These three regions account for the largest share of the active audience.
What other brands do United Center fans also like?
Beyond United Center itself, the audience over-indexes on Minnesota (2.41×), Home construction (1.91×), Alaska (2.14×), and Building envelope (8.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.