Rascasse Audience Intelligence

United States presidential election, 2016 Audience in United States

A data profile of the people who buy, follow and care about United States presidential election, 2016 in United States — modelled from more than twelve digital signal sources. United States presidential election, 2016 has an estimated audience of 8,287,312 people in United States.

#2665among Topic in United States#264in Politics & Society

United States presidential election, 2016 has an estimated audience of 8,287,312 people in United States. 47.2% are female, 52.8% are male, average age 48.1. Top brand affinities: Drudge Report, New York Post, Donald Trump, American Airlines, Politico.

Top brand affinities include Drudge Report, New York Post, Donald Trump, with strongest over-indexing on Drudge Report (13.93× the country average).

Demographically, the United States presidential election, 2016 audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Individualism, Patriotism.

The typical United States presidential election, 2016 fan in United States is balanced, around 48.1 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States presidential election, 2016 profile in United States.

Audience size
8.3M
in United States
Gender
47.2%♀
52.8% male
Age
48.1
average years
Country rank
#4284
Topic in United States
Section 02

Demographics of United States presidential election, 2016 fans

47.2% are female, 52.8% are male, average age 48.1.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for United States presidential election, 2016 audience in United States
MetricValue
Female47.2%
Male52.8%
Average age48.1
Estimated audience size8,287,312
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the United States presidential election, 2016 audience in United States
Age bracketShare%
16-198%
20-299%
30-3913%
40-4923%
50+47%
Fig. 04

Worldwide distribution

92.0%

of the worldwide United States presidential election, 2016 audience comes from United States.

Worldwide audience distribution share by country for United States presidential election, 2016
CountryShare
United States92.0%
Taiwan1.9%
Canada1.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States presidential election, 2016 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States presidential election, 2016 audience
#·InterestCategoryAffinity×
01Drudge ReportSports13.93×
02New York PostNews12.15×
03Corruption awarenessPolitics & Society10.23×
04Freedom of speechPolitics & Society8.97×
05PoliticoPolitics & Society6.52×
06MSNBCMovies & TV5.01×
07Arnold SchwarzeneggerMovies & TV4.52×
08Sustainable energyHome & Garden4.30×
09The Washington PostNews3.75×
10Renewable energyBusiness & Career3.53×
11Robert RedfordMovies & TV3.46×
12Joe BidenPolitics & Society3.45×
13American AirlinesTravel & Leisure2.95×
14TraditionPolitics & Society2.75×
15Nonprofit organizationPolitics & Society2.66×
16Charitable organizationPolitics & Society2.49×
17Fox News ChannelMovies & TV2.38×
18Donald TrumpPolitics & Society2.31×
19CNNMovies & TV2.12×
20Health careBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States presidential election, 2016 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States presidential election, 2016 audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.46×
PatriotismCONSERVATISM2.15×
SustainabilityBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States presidential election, 2016 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United States presidential election, 2016. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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