United States presidential election, 2016 Audience in United States
United States presidential election, 2016 has an estimated audience of 8,287,312 people in United States. 47.2% are female, 52.8% are male, average age 48.1. Top brand affinities: Houston County, Georgia, Jericho Rosales, Hatpin, I-Télé, Final Fantasy VII (Famicom).
Top brand affinities include Houston County, Georgia, Jericho Rosales, Hatpin, with strongest over-indexing on Houston County, Georgia (13.36× the country average). Demographically, the United States presidential election, 2016 audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Individualism, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of United States presidential election, 2016 fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 48.1 |
| Estimated audience size | 8,287,312 |
Audience persona
The typical United States presidential election, 2016 fan in United States is balanced, around 48.1 years old, with strong Individualism tendencies and a notable affinity for Houston County, Georgia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston County, Georgia | 13.36× | Travel & Leisure |
| Jericho Rosales | 10.24× | Movies & TV |
| Hatpin | 10.11× | Fashion & Accessoires |
| I-Télé | 8.66× | Movies & TV |
| Final Fantasy VII (Famicom) | 7.55× | Games |
| Klear | 7.01× | Technology & Electronics |
| Kevin Strijbos | 6.45× | Sports |
| Langon, Gironde | 6.33× | Travel & Leisure |
| Rug hooking | 6.32× | Home & Garden |
| Haverford College | 6.31× | Business & Career |
| Jaipur Rugs | 5.85× | Home & Garden |
| Hudson, New York | 5.44× | Travel & Leisure |
| Motohiro Hata | 5.43× | Music & Radio |
| Tucker Hibbert | 5.29× | Sports |
| Grimaldi, Calabria | 5.28× | Travel & Leisure |
| Iowa Speedway | 5.26× | Sports |
| Isernhagen | 5.08× | Travel & Leisure |
| L'Escala | 4.89× | Travel & Leisure |
| INQUIRER.net | 4.88× | News |
| lose it | 4.8× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.94 |
| Need for Security | CONSERVATISM | 1.49 |
| Sustainability | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.36 |
| Career Orientation | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.0% |
| Taiwan | 1.9% |
| Canada | 1.0% |
See United States presidential election, 2016 audiences in other countries
- United States presidential election, 2016 — Germany
- United States presidential election, 2016 — United Kingdom
- United States presidential election, 2016 — France
- United States presidential election, 2016 — Italy
- United States presidential election, 2016 — Spain
- United States presidential election, 2016 — Brazil
- United States presidential election, 2016 — Japan
- United States presidential election, 2016 — South Korea
- United States presidential election, 2016 — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for United States presidential election, 2016. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.