A data profile of the people who buy, follow and care about University of North Florida in United States — modelled from more than twelve digital signal sources. University of North Florida has an estimated audience of 877,048 people in United States.
The average University of North Florida fan in United States is 34.0 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, Georgia, Texas.
Top brand affinities include FlightAware, Jacksonville Jaguars, Wawa Inc., with strongest over-indexing on FlightAware (12.34× the country average).
Demographically, the University of North Florida audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical University of North Florida fan in United States is more female, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for FlightAware.
The key figures that characterise the University of North Florida profile in United States.
60.5% are female, 39.5% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 34.0 |
| Estimated audience size | 877,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide University of North Florida audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.2% |
| United Kingdom | 6.6% |
| India | 6.3% |
Where the University of North Florida audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~700K | 13.16× | |
| 02 | Georgia | ~60K | 2.21× | |
| 03 | South Carolina | ~20K | 1.41× | |
| 04 | Alabama | ~20K | 1.40× | |
| 05 | Tennessee | ~20K | 1.20× | |
| 06 | Virginia | ~20K | 1.16× | |
| 07 | New Jersey | ~30K | 1.13× | |
| 08 | North Carolina | ~30K | 1.07× | |
| 09 | Connecticut | ~9K | 1.04× | |
| 10 | Washington, District of Columbia | ~3K | 1.04× | |
| 11 | Mississippi | ~7K | 1.02× | |
| 12 | Delaware | ~2K | 0.99× | |
| 13 | Maryland | ~10K | 0.98× | |
| 14 | New Hampshire | ~3K | 0.97× | |
| 15 | Pennsylvania | ~30K | 0.95× | |
| 16 | Vermont | ~1K | 0.92× | |
| 17 | Louisiana | ~10K | 0.90× | |
| 18 | Illinois | ~30K | 0.88× | |
| 19 | Maine | ~3K | 0.88× | |
| 20 | Rhode Island | ~2K | 0.88× | |
| 21 | Kentucky | ~10K | 0.87× | |
| 22 | Massachusetts | ~10K | 0.86× | |
| 23 | North Dakota | ~2K | 0.86× | |
| 24 | Alaska | ~2K | 0.85× | |
| 25 | South Dakota | ~2K | 0.84× | |
| 26 | New York | ~40K | 0.82× | |
| 27 | West Virginia | ~3K | 0.82× | |
| 28 | Montana | ~2K | 0.80× | |
| 29 | Kansas | ~5K | 0.79× | |
| 30 | Nebraska | ~3K | 0.79× | |
| 31 | Colorado | ~10K | 0.78× | |
| 32 | Iowa | ~6K | 0.78× | |
| 33 | Hawaii | ~3K | 0.75× | |
| 34 | Indiana | ~10K | 0.74× | |
| 35 | Arkansas | ~5K | 0.74× | |
| 36 | Missouri | ~10K | 0.73× | |
| 37 | Idaho | ~3K | 0.72× | |
| 38 | Ohio | ~20K | 0.71× | |
| 39 | New Mexico | ~3K | 0.70× | |
| 40 | Minnesota | ~8K | 0.67× | |
| 41 | Oklahoma | ~6K | 0.63× | |
| 42 | Wisconsin | ~8K | 0.62× | |
| 43 | Utah | ~5K | 0.61× | |
| 44 | Michigan | ~10K | 0.60× | |
| 45 | Nevada | ~5K | 0.59× | |
| 46 | Texas | ~40K | 0.57× | |
| 47 | Oregon | ~6K | 0.55× | |
| 48 | Washington | ~9K | 0.51× | |
| 49 | Arizona | ~9K | 0.50× | |
| 50 | California | ~30K | 0.33× |
The strongest cross-interests of the University of North Florida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big Ten Conference | Sports | 52.22× | ||
| 02 | FlightAware | Travel & Leisure | 12.34× | ||
| 03 | Jacksonville Jaguars | Sports | 9.82× | ||
| 04 | QuickBooks | Home & Garden | 6.87× | ||
| 05 | Wawa Inc. | Shopping | 4.88× | ||
| 06 | Planet Fitness | Sports | 2.88× | ||
| 07 | IKEA | Home & Garden | 2.70× | ||
| 08 | TikTok | Internet & Social Media | 2.68× | ||
| 09 | Theme parks | Travel & Leisure | 2.60× | ||
| 10 | Beauty salons | Beauty & Wellness | 2.33× | ||
| 11 | Health care | Business & Career | 2.12× | ||
| 12 | Coupons | Shopping | 2.07× | ||
| 13 | Furniture | Home & Garden | 2.02× | ||
| 14 | Home improvement | Home & Garden | 1.96× | ||
| 15 | Internet & Social Media | 1.96× | |||
| 16 | Walmart | Shopping | 1.89× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.87× | ||
| 18 | Recipes | Food & Beverages | 1.87× | ||
| 19 | Cooking | Food & Beverages | 1.81× | ||
| 20 | Donald Trump | Politics & Society | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.76× | |
| Indulgence | JOY | 1.57× | |
| Patriotism | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Risk Appetite | THRILL | 0.94× | |
| Design Affinity | PREMIUM | 0.96× |
University of North Florida has an estimated audience of 877,048 people in United States, concentrated in Florida and Georgia.
60.5% of University of North Florida fans are female, 39.5% are male, with an average age of 34.0 years.
University of North Florida fans show strongest brand affinity for FlightAware (12.34×), Jacksonville Jaguars (9.82×), and Wawa Inc. (4.88×) over the country average.
University of North Florida fans in United States are most concentrated in Florida (reach ~700K), Georgia (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond University of North Florida itself, the audience over-indexes on Jacksonville Jaguars (9.82×), Wawa Inc. (4.88×), TikTok (2.68×), and Big Ten Conference (52.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for University of North Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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