Visa (document) Audience in United States

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Visa (document) has an estimated audience of 1,508,616 people in United States. 47.4% are female, 52.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Nationality, Stamp collecting, Urban Outfitters, Academy Award for Best Original Score.

The average Visa (document) fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Nationality, Stamp collecting, with strongest over-indexing on Kendra Scott (3.95× the country average). Demographically, the Visa (document) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Visa (document) fans

Demographic split for Visa (document) audience in United States
MetricValue
Female47.4%
Male52.6%
Average age39.3
Estimated audience size1,508,616

Audience persona

The typical Visa (document) fan in United States is balanced, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Visa (document) in United States
RegionReachAffinity
California253,4231.53×
Texas242,6761.87×
Florida236,0242.31×
New York115,8961.37×
Illinois62,5561.24×
New Jersey61,7461.61×
Georgia57,3021.23×
North Carolina48,7751.07×
Pennsylvania43,6390.86×
Virginia41,4751.13×
Arizona37,8061.23×
Ohio35,2550.76×
Massachusetts31,1471.05×
Tennessee30,9091.02×
Maryland30,0041.16×
Washington29,8270.99×
Michigan29,6530.75×
Colorado29,5251.24×
Indiana26,5460.96×
South Carolina21,2920.94×
Missouri20,3260.84×
Alabama19,7440.94×
Minnesota19,3090.89×
Nevada19,0961.31×
Kentucky18,7820.99×
Wisconsin18,6980.82×
Louisiana18,0130.93×
Connecticut16,4331.09×
Utah16,3571.21×
Oklahoma15,7670.94×
Oregon15,3950.89×
Kansas12,0981.02×
Arkansas11,1380.9×
Iowa10,1670.82×
Mississippi9,2620.75×
New Mexico8,3271.1×
Nebraska7,8881.04×
Idaho5,9240.78×
Washington, District of Columbia4,9971.1×
Rhode Island4,6500.97×
Hawaii4,5180.7×
West Virginia3,8330.55×
New Hampshire3,7190.63×
Delaware3,4390.83×
Maine3,2090.59×
Montana2,7980.67×
South Dakota2,4930.72×
Alaska2,0990.65×
North Dakota2,0830.67×
Wyoming1,6290.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visa (document) audience
BrandAffinityCategory
Kendra Scott3.95×Fashion & Accessoires
Nationality2.5×Politics & Society
Stamp collecting5.15×Home & Garden
Urban Outfitters1.98×Shopping
Academy Award for Best Original Score17.59×Movies & TV
Hipster8.06×Politics & Society
Kerala5×Travel & Leisure
San Jacinto, California9.05×Travel & Leisure
Jason Hawes16.61×Movies & TV
Pantsuit6.35×Fashion & Accessoires
Sears2.43×Shopping
Cam Ward2.19×Sports
Hog Hunting1.81×Sports
Historic site2.16×Arts & Culture
Jeep Wagoneer2.7×Cars & Mobility
Panama1.66×Travel & Leisure
Women's empowerment1.9×Politics & Society
Noodle (Gorillaz)1.56×Music & Radio
Governor of Michigan3.2×Politics & Society
Kona Grill4.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visa (document) audience
TraitClusterScore
TravellingTHRILL1.82
Quality AwarenessPREMIUM1.77
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.35
PatriotismCONSERVATISM1.34
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Visa (document)
CountryShare
United States5.4%
India4.9%
United Arab Emirates4.7%

See Visa (document) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Visa (document) have in United States?

Visa (document) has an estimated audience of 1,508,616 people in United States, concentrated in California and Texas.

What is the gender split and age of Visa (document) fans?

47.4% of Visa (document) fans are female, 52.6% are male, with an average age of 39.3 years.

Which brands do Visa (document) fans like most?

Visa (document) fans show strongest brand affinity for Kendra Scott (3.95×), Nationality (2.5×), and Stamp collecting (5.15×) over the country average.

Where do Visa (document) fans live in United States?

Visa (document) fans in United States are most concentrated in California (reach 253,423), Texas (reach 242,676), and Florida (reach 236,024). These three regions account for the largest share of the active audience.

What other brands do Visa (document) fans also like?

Beyond Visa (document) itself, the audience over-indexes on Nationality (2.5×), Stamp collecting (5.15×), Urban Outfitters (1.98×), and Academy Award for Best Original Score (17.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visa (document). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.