Rascasse Audience Intelligence

Visual effects Audience in United States

A data profile of the people who buy, follow and care about Visual effects in United States — modelled from more than twelve digital signal sources. Visual effects has an estimated audience of 3,245,402 people in United States.

#238among Field of study in United States#4881among Topic in United States#1205in Movies & TV

The average Visual effects fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avan Jogia, Broadway theatre, Art exhibition, with strongest over-indexing on Avan Jogia (30.32× the country average).

Demographically, the Visual effects audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visual effects fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Avan Jogia.

Category: Movies & TV · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual effects profile in United States.

Audience size
3.2M
in United States
Gender
42.1%♀
57.9% male
Age
36.0
average years
Country rank
#9610
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual effects fans

42.1% are female, 57.9% are male, average age 36.0.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Visual effects audience in United States
MetricValue
Female42.1%
Male57.9%
Average age36.0
Estimated audience size3,245,402
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Visual effects audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3916%
40-4915%
50+19%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Visual effects audience comes from United States.

Worldwide audience distribution share by country for Visual effects
CountryShare
India24.3%
United States20.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual effects audience in United States is strongest.

Fig. 05

Top regions by affinity

Visual effects fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K2.76×
02Alabama~70K1.50×
03California~500K1.32×
04New Jersey~100K1.16×
05Alaska~8K1.16×
06Georgia~100K1.13×
07Vermont~6K1.12×
08Illinois~100K1.11×
09North Dakota~7K1.11×
10South Dakota~8K1.08×
11Washington~70K1.03×
12Montana~9K1.03×
13New York~200K1.00×
14Rhode Island~10K1.00×
15Delaware~9K1.00×
16Louisiana~40K0.99×
17Hawaii~10K0.99×
18Utah~30K0.98×
19West Virginia~10K0.97×
20Maine~10K0.97×
21Oregon~40K0.96×
22New Hampshire~10K0.96×
23New Mexico~20K0.95×
24Oklahoma~30K0.94×
25Iowa~30K0.94×
26Mississippi~30K0.94×
27Kansas~20K0.94×
28Nebraska~20K0.94×
29Washington, District of Columbia~9K0.94×
30Maryland~50K0.93×
31Nevada~30K0.93×
32Indiana~50K0.92×
33Kentucky~40K0.91×
34Arkansas~20K0.91×
35Arizona~60K0.90×
36Virginia~70K0.88×
37Connecticut~30K0.88×
38Texas~200K0.87×
39Florida~200K0.87×
40Tennessee~60K0.85×
41Missouri~40K0.85×
42Colorado~40K0.85×
43South Carolina~40K0.85×
44North Carolina~80K0.84×
45Massachusetts~50K0.84×
46Minnesota~40K0.84×
47Michigan~70K0.83×
48Wisconsin~40K0.82×
49Pennsylvania~90K0.80×
50Ohio~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Visual effects, United States
0.76×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual effects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual effects audience
#·InterestCategoryAffinity×
01Avan JogiaMovies & TV30.32×
02RyanairTravel & Leisure17.92×
03EasyJetTravel & Leisure17.92×
04Concept artArts & Culture12.47×
05Portrait paintingArts & Culture7.61×
063D modelingTechnology & Electronics7.32×
07Disneyland ParisTravel & Leisure7.29×
08Graphic novelLiterature6.07×
09Watercolor paintingArts & Culture4.65×
10Art exhibitionArts & Culture4.62×
11Digital artArts & Culture4.54×
12GraffitiArts & Culture4.46×
13Abstract artArts & Culture4.41×
14Broadway theatreTravel & Leisure4.33×
15Contemporary artArts & Culture3.42×
16MuseumArts & Culture3.13×
17Fine artBusiness & Career2.82×
18RedditInternet & Social Media2.24×
19Planet FitnessSports2.18×
20SupermanMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual effects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual effects audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Urban LifestyleOPEN1.85×
Family OrientationCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual effects audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual effects have in United States?

Visual effects has an estimated audience of 3,245,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visual effects fans?

42.1% of Visual effects fans are female, 57.9% are male, with an average age of 36.0 years.

03

Which brands do Visual effects fans like most?

Visual effects fans show strongest brand affinity for Avan Jogia (30.32×), Broadway theatre (4.33×), and Art exhibition (4.62×) over the country average.

04

Where do Visual effects fans live in United States?

Visual effects fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Visual effects fans also like?

Beyond Visual effects itself, the audience over-indexes on Broadway theatre (4.33×), Art exhibition (4.62×), Ryanair (17.92×), and Digital art (4.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Visual effects audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual effects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →