Rascasse Audience Intelligence

Vitamin World Target Market in United States

A data profile of the people who buy, follow and care about Vitamin World in United States — modelled from more than twelve digital signal sources. Vitamin World has an estimated audience of 516,428 people in United States.

#10among Nutrition in United States#3697among Brand in United States#948in Health

The average Vitamin World fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Retail banking, GNC (store), Discount Tire, with strongest over-indexing on Retail banking (15.24× the country average).

Demographically, the Vitamin World audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitamin World fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Retail banking.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin World profile in United States.

Audience size
516K
in United States
Gender
61.2%♀
38.8% male
Age
44.3
average years
Country rank
#35953
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vitamin World

61.2% are female, 38.8% are male, average age 44.3.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Vitamin World audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.3
Estimated audience size516,428
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Vitamin World audience in United States
Age bracketShare%
16-199%
20-2916%
30-3917%
40-4926%
50+31%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Vitamin World audience comes from United States.

Worldwide audience distribution share by country for Vitamin World
CountryShare
United States91.3%
Brazil3.2%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin World audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitamin World customers by region in United States
#RegionReachAffinity×
01Hawaii~10K5.81×
02New York~70K2.31×
03Nevada~10K2.31×
04Florida~70K2.10×
05California~100K1.68×
06Illinois~30K1.46×
07Pennsylvania~30K1.44×
08Tennessee~10K1.42×
09New Hampshire~3K1.29×
10Texas~60K1.28×
11Rhode Island~2K1.18×
12Oregon~7K1.17×
13Connecticut~6K1.17×
14Washington~10K1.16×
15New Jersey~10K1.12×
16Massachusetts~10K1.05×
17Mississippi~4K0.99×
18Arizona~10K0.98×
19Michigan~10K0.96×
20Ohio~10K0.94×
21Vermont<1K0.93×
22North Carolina~10K0.92×
23Alaska<1K0.90×
24Maryland~8K0.89×
25South Carolina~7K0.89×
26New Mexico~2K0.88×
27Delaware~1K0.88×
28North Dakota<1K0.88×
29West Virginia~2K0.87×
30South Dakota~1K0.87×
31Georgia~10K0.86×
32Montana~1K0.85×
33Arkansas~4K0.83×
34Virginia~10K0.82×
35Maine~2K0.82×
36Alabama~6K0.80×
37Washington, District of Columbia~1K0.80×
38Idaho~2K0.78×
39Nebraska~2K0.77×
40Louisiana~5K0.74×
41Iowa~3K0.74×
42Kansas~3K0.71×
43Kentucky~5K0.69×
44Oklahoma~4K0.69×
45Indiana~6K0.67×
46Wisconsin~5K0.67×
47Utah~3K0.67×
48Minnesota~5K0.65×
49Missouri~5K0.64×
50Colorado~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Vitamin World, United States
0.60×1.00×5.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin World audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness37.66×
02Vitamin KHealth25.35×
03Bauer HockeySports20.00×
04Tim RobbinsMovies & TV17.52×
05Retail bankingBusiness & Career15.24×
06International educationBusiness & Career12.43×
07Florida PanthersSports11.43×
08The Vitamin ShoppeHealth11.38×
09GNC (store)Shopping11.30×
10Mobile bankingBusiness & Career9.46×
11Montreal CanadiensSports8.25×
12New Orleans PelicansSports7.43×
13Buffalo SabresSports7.03×
14Minnesota WildSports6.46×
15Discount TireShopping5.87×
16Phoenix SunsSports5.50×
17LivemusicMusic & Radio4.22×
18Career developmentBusiness & Career4.16×
19American AirlinesTravel & Leisure2.62×
20Planet FitnessSports2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamin World audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.78×
DIY MentalityTHRILL2.07×
PatriotismCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamin World audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.70×
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vitamin World's target market in United States?

Vitamin World's target market in United States covers an estimated 516,428 people, concentrated in California and Florida.

02

What is the gender split and age of Vitamin World customers?

61.2% of the Vitamin World audience are female, 38.8% are male, with an average age of 44.3 years.

03

Which brands do Vitamin World fans like most?

Vitamin World fans show strongest brand affinity for Retail banking (15.24×), GNC (store) (11.3×), and Discount Tire (5.87×) over the country average.

04

Where do Vitamin World fans live in United States?

Vitamin World fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamin World fans also like?

Beyond Vitamin World itself, the audience over-indexes on GNC (store) (11.3×), Discount Tire (5.87×), Vitamin K (25.35×), and Weleda (37.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in United States

See Vitamin World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamin World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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