Vitamin World Audience in United States

Vitamin World has an estimated audience of 519,051 people in United States. 61.2% are female, 38.8% are male, average age 44.3. Top regions: California, Florida, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Retail banking, Mark Ruffalo.

The average Vitamin World fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11.14× the country average). Demographically, the Vitamin World audience skews more female with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Vitamin World fans

Demographic split for Vitamin World audience in United States
MetricValue
Female61.2%
Male38.8%
Average age44.3
Estimated audience size519,051

Audience persona

The typical Vitamin World fan in United States is more female, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Vitamin World in United States
RegionReachAffinity
California91,7531.61×
Florida69,7101.98×
New York67,5662.33×
Texas63,3861.42×
Pennsylvania26,4641.51×
Illinois23,2881.35×
Tennessee15,4461.48×
Ohio15,4160.96×
North Carolina15,1330.97×
Georgia14,0380.88×
New Jersey13,8981.05×
Washington13,5941.31×
Michigan13,3170.98×
Hawaii13,0535.85×
Nevada11,7302.34×
Massachusetts11,6131.14×
Arizona11,2241.06×
Virginia10,7830.85×
Maryland7,6820.86×
South Carolina7,0310.9×
Connecticut6,4871.25×
Oregon6,2801.06×
Indiana5,7660.61×
Alabama5,4490.75×
Wisconsin4,6050.59×
Missouri4,4130.53×
Louisiana4,3360.65×
Mississippi4,2270.99×
Minnesota4,1910.56×
Colorado3,8170.47×
Kentucky3,5100.54×
Arkansas3,0690.72×
New Hampshire2,9301.43×
Oklahoma2,5780.45×
Iowa2,3830.56×
Rhode Island2,1361.29×
Utah2,1340.46×
New Mexico2,1000.81×
Kansas1,7660.43×
West Virginia1,7450.72×
Idaho1,1460.44×
Delaware1,0520.73×
Washington, District of Columbia9150.59×
Nebraska7580.29×
Vermont6830.75×
Maine6140.33×
Montana5550.39×
South Dakota5190.43×
North Dakota4770.45×
Alaska4350.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vitamin World audience
BrandAffinityCategory
Capital One11.14×Business & Career
Google Maps10.02×Internet & Social Media
Indeed.com10.25×Business & Career
Retail banking22.42×Business & Career
Mark Ruffalo30.88×Movies & TV
Livemusic10.53×Music & Radio
CarGurus11.2×Cars & Mobility
Mobile banking20.12×Business & Career
Google News9.3×News
AccuWeather9.91×Home & Garden
Circle K10.62×Shopping
Enterprise Rent-A-Car8.94×Cars & Mobility
Florida Panthers19.23×Sports
Weleda60.79×Beauty & Wellness
DeviantArt9.2×Internet & Social Media
Billy Bob Thornton10.84×Movies & TV
Khan Academy10.13×Business & Career
American Airlines4.72×Travel & Leisure
Diane Keaton7.42×Movies & TV
GNC (store)13.03×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vitamin World audience
TraitClusterScore
DIY MentalityTHRILL2.48
Family OrientationCONSERVATISM2.21
Sports ActivityPOWER2.11
Design AffinityPREMIUM2.08
Luxury OrientationPREMIUM2.07
Community OrientationOPEN1.95

Worldwide distribution

Worldwide audience distribution share by country for Vitamin World
CountryShare
United States91.5%
Brazil3.2%
Mexico1.9%

See Vitamin World audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Vitamin World have in United States?

Vitamin World has an estimated audience of 519,051 people in United States, concentrated in California and Florida.

What is the gender split and age of Vitamin World fans?

61.2% of Vitamin World fans are female, 38.8% are male, with an average age of 44.3 years.

Which brands do Vitamin World fans like most?

Vitamin World fans show strongest brand affinity for Capital One (11.14×), Google Maps (10.02×), and Indeed.com (10.25×) over the country average.

Where do Vitamin World fans live in United States?

Vitamin World fans in United States are most concentrated in California (reach 91,753), Florida (reach 69,710), and New York (reach 67,566). These three regions account for the largest share of the active audience.

What other brands do Vitamin World fans also like?

Beyond Vitamin World itself, the audience over-indexes on Google Maps (10.02×), Indeed.com (10.25×), Retail banking (22.42×), and Mark Ruffalo (30.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamin World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.