Volvo XC40 Audience in United States
Volvo XC40 has an estimated audience of 1,028,865 people in United States. 37.0% are female, 63.0% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Hipster, Vocal harmony, Governor of Michigan, Grinch, Historic site.
The average Volvo XC40 fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, Vocal harmony, Governor of Michigan, with strongest over-indexing on Hipster (14.24× the country average). Demographically, the Volvo XC40 audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Volvo XC40 fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 42.4 |
| Estimated audience size | 1,028,865 |
Audience persona
The typical Volvo XC40 fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 137,112 | 1.21× |
| Texas | 89,146 | 1.01× |
| Florida | 78,351 | 1.12× |
| New York | 71,471 | 1.24× |
| Pennsylvania | 43,619 | 1.26× |
| Illinois | 40,353 | 1.18× |
| New Jersey | 38,878 | 1.49× |
| Massachusetts | 33,707 | 1.66× |
| North Carolina | 32,985 | 1.07× |
| Georgia | 31,624 | 1× |
| Virginia | 29,734 | 1.19× |
| Washington | 29,486 | 1.43× |
| Ohio | 27,519 | 0.87× |
| Michigan | 20,917 | 0.78× |
| Colorado | 20,583 | 1.27× |
| Maryland | 18,988 | 1.07× |
| Arizona | 18,093 | 0.86× |
| Tennessee | 17,941 | 0.87× |
| Connecticut | 17,791 | 1.72× |
| South Carolina | 15,276 | 0.99× |
| Oregon | 14,837 | 1.26× |
| Minnesota | 14,289 | 0.97× |
| Indiana | 14,189 | 0.75× |
| Missouri | 13,824 | 0.83× |
| Wisconsin | 12,157 | 0.79× |
| Louisiana | 11,961 | 0.9× |
| Alabama | 10,454 | 0.73× |
| Kentucky | 10,070 | 0.78× |
| Oklahoma | 9,778 | 0.86× |
| Utah | 7,770 | 0.84× |
| Kansas | 7,634 | 0.94× |
| Nevada | 7,331 | 0.74× |
| New Hampshire | 6,954 | 1.72× |
| Arkansas | 6,518 | 0.77× |
| Iowa | 5,825 | 0.69× |
| Maine | 5,756 | 1.56× |
| Mississippi | 5,472 | 0.65× |
| Washington, District of Columbia | 4,785 | 1.55× |
| Rhode Island | 4,353 | 1.33× |
| Idaho | 3,833 | 0.74× |
| Nebraska | 3,771 | 0.73× |
| New Mexico | 3,736 | 0.72× |
| West Virginia | 3,720 | 0.78× |
| Hawaii | 3,532 | 0.8× |
| Delaware | 2,932 | 1.03× |
| Vermont | 2,553 | 1.41× |
| Montana | 1,810 | 0.63× |
| Alaska | 1,710 | 0.78× |
| South Dakota | 1,164 | 0.49× |
| North Dakota | 912 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 14.24× | Politics & Society |
| Vocal harmony | 5.8× | Music & Radio |
| Governor of Michigan | 8.33× | Politics & Society |
| Grinch | 4.14× | Movies & TV |
| Historic site | 4.36× | Arts & Culture |
| Israel | 2.1× | Travel & Leisure |
| Goop | 5.06× | Internet & Social Media |
| Wok | 5.08× | Food & Beverages |
| Fairy godmother | 5.6× | Literature |
| Mathcore | 5.89× | Music & Radio |
| N1 road (South Africa) | 2.87× | Travel & Leisure |
| Google Home | 4.47× | Technology & Electronics |
| Hibachi | 5.32× | Food & Beverages |
| Tipsy Elves | 6.4× | Shopping |
| Cherish (group) | 6.79× | Music & Radio |
| La Jolla | 5.53× | Travel & Leisure |
| MK | 2.48× | Music & Radio |
| Life of Pi | 5.35× | Movies & TV |
| Elsword | 9.14× | Games |
| Leverage (TV series) | 3.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.13 |
| Risk Appetite | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.4% |
| United Kingdom | 9.9% |
| United States | 9.0% |
See Volvo XC40 audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
- Ford Mustang (9,097,632)
- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
Frequently asked questions
How many fans does Volvo XC40 have in United States?
Volvo XC40 has an estimated audience of 1,028,865 people in United States, concentrated in California and Texas.
What is the gender split and age of Volvo XC40 fans?
37.0% of Volvo XC40 fans are female, 63.0% are male, with an average age of 42.4 years.
Which brands do Volvo XC40 fans like most?
Volvo XC40 fans show strongest brand affinity for Hipster (14.24×), Vocal harmony (5.8×), and Governor of Michigan (8.33×) over the country average.
Where do Volvo XC40 fans live in United States?
Volvo XC40 fans in United States are most concentrated in California (reach 137,112), Texas (reach 89,146), and Florida (reach 78,351). These three regions account for the largest share of the active audience.
What other brands do Volvo XC40 fans also like?
Beyond Volvo XC40 itself, the audience over-indexes on Vocal harmony (5.8×), Governor of Michigan (8.33×), Grinch (4.14×), and Historic site (4.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Volvo XC40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.