Volvo XC40 Audience in United States

Volvo XC40 has an estimated audience of 1,028,865 people in United States. 37.0% are female, 63.0% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Enterprise Rent-A-Car, Indeed.com, CarGurus.

The average Volvo XC40 fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (9.39× the country average). Demographically, the Volvo XC40 audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Volvo XC40 fans

Demographic split for Volvo XC40 audience in United States
MetricValue
Female37.0%
Male63.0%
Average age42.4
Estimated audience size1,028,865

Audience persona

The typical Volvo XC40 fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Volvo XC40 in United States
RegionReachAffinity
California137,1121.21×
Texas89,1461.01×
Florida78,3511.12×
New York71,4711.24×
Pennsylvania43,6191.26×
Illinois40,3531.18×
New Jersey38,8781.49×
Massachusetts33,7071.66×
North Carolina32,9851.07×
Georgia31,6241×
Virginia29,7341.19×
Washington29,4861.43×
Ohio27,5190.87×
Michigan20,9170.78×
Colorado20,5831.27×
Maryland18,9881.07×
Arizona18,0930.86×
Tennessee17,9410.87×
Connecticut17,7911.72×
South Carolina15,2760.99×
Oregon14,8371.26×
Minnesota14,2890.97×
Indiana14,1890.75×
Missouri13,8240.83×
Wisconsin12,1570.79×
Louisiana11,9610.9×
Alabama10,4540.73×
Kentucky10,0700.78×
Oklahoma9,7780.86×
Utah7,7700.84×
Kansas7,6340.94×
Nevada7,3310.74×
New Hampshire6,9541.72×
Arkansas6,5180.77×
Iowa5,8250.69×
Maine5,7561.56×
Mississippi5,4720.65×
Washington, District of Columbia4,7851.55×
Rhode Island4,3531.33×
Idaho3,8330.74×
Nebraska3,7710.73×
New Mexico3,7360.72×
West Virginia3,7200.78×
Hawaii3,5320.8×
Delaware2,9321.03×
Vermont2,5531.41×
Montana1,8100.63×
Alaska1,7100.78×
South Dakota1,1640.49×
North Dakota9120.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo XC40 audience
BrandAffinityCategory
Google Maps9.39×Internet & Social Media
Capital One7.48×Business & Career
Enterprise Rent-A-Car10.66×Cars & Mobility
Indeed.com7.17×Business & Career
CarGurus7.71×Cars & Mobility
Google News6.63×News
Circle K7.66×Shopping
Aaron Rodgers6.99×Sports
AccuWeather6.64×Home & Garden
Honda Accord14.24×Cars & Mobility
ICloud8.47×Technology & Electronics
Honda Motorcycles15.83×Cars & Mobility
Apple Store6.98×Shopping
DeviantArt6.12×Internet & Social Media
Bruce Willis5.95×Movies & TV
Hyundai Elantra17.26×Cars & Mobility
Khan Academy6.67×Business & Career
Google Earth7.89×Internet & Social Media
Beetlejuice3.77×Movies & TV
Jeff Bezos8.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo XC40 audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
Luxury OrientationPREMIUM1.29
Quality AwarenessPREMIUM1.22
Early Adopter MentalityPOWER1.15
Need for SecurityCONSERVATISM1.13
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Volvo XC40
CountryShare
Italy10.4%
United Kingdom9.9%
United States9.0%

See Volvo XC40 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Volvo XC40 have in United States?

Volvo XC40 has an estimated audience of 1,028,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo XC40 fans?

37.0% of Volvo XC40 fans are female, 63.0% are male, with an average age of 42.4 years.

Which brands do Volvo XC40 fans like most?

Volvo XC40 fans show strongest brand affinity for Google Maps (9.39×), Capital One (7.48×), and Enterprise Rent-A-Car (10.66×) over the country average.

Where do Volvo XC40 fans live in United States?

Volvo XC40 fans in United States are most concentrated in California (reach 137,112), Texas (reach 89,146), and Florida (reach 78,351). These three regions account for the largest share of the active audience.

What other brands do Volvo XC40 fans also like?

Beyond Volvo XC40 itself, the audience over-indexes on Capital One (7.48×), Enterprise Rent-A-Car (10.66×), Indeed.com (7.17×), and CarGurus (7.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo XC40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.