Volvo XC40 Audience in Germany
Volvo XC40 has an estimated audience of 780,857 people in Germany. 27.7% are female, 72.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volvo, Red Bull Records, Škoda Auto, Automobile repair shop, Used car.
The average Volvo XC40 fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volvo, Red Bull Records, Škoda Auto, with strongest over-indexing on Volvo (7.12× the country average). Demographically, the Volvo XC40 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Volvo XC40 fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 41.1 |
| Estimated audience size | 780,857 |
Audience persona
The typical Volvo XC40 fan in Germany is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Volvo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 231,378 | 1.35× |
| Bayern | 138,570 | 1.1× |
| Baden-Württemberg | 106,951 | 1× |
| Niedersachsen | 90,678 | 1.2× |
| Hessen | 75,087 | 1.26× |
| Rheinland-Pfalz | 40,775 | 1.04× |
| Schleswig-Holstein | 33,028 | 1.18× |
| Berlin | 30,081 | 0.86× |
| Sachsen | 26,941 | 0.7× |
| Hamburg | 23,292 | 1.32× |
| Brandenburg | 22,041 | 0.91× |
| Thüringen | 14,816 | 0.74× |
| Sachsen-Anhalt | 13,884 | 0.69× |
| Mecklenburg-Vorpommern | 12,554 | 0.84× |
| Saarland | 8,072 | 0.84× |
| Bremen | 6,347 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volvo | 7.12× | Cars & Mobility |
| Red Bull Records | 10.77× | Music & Radio |
| Škoda Auto | 2.99× | Cars & Mobility |
| Automobile repair shop | 4.25× | Cars & Mobility |
| Used car | 2.79× | Cars & Mobility |
| SUVs | 2.63× | Cars & Mobility |
| Tesla Motors | 3.61× | Cars & Mobility |
| Volkswagen | 2.37× | Cars & Mobility |
| AutoScout24 | 2× | Cars & Mobility |
| Hatchback | 3.17× | Cars & Mobility |
| Hyundai | 3.12× | Cars & Mobility |
| Carcare | 3.18× | Cars & Mobility |
| Renault | 3.03× | Cars & Mobility |
| Porsche | 2.34× | Cars & Mobility |
| Vintage car | 3.85× | Cars & Mobility |
| Ford Motor Company | 2.85× | Cars & Mobility |
| Peugeot | 3.24× | Cars & Mobility |
| Audi | 2.13× | Cars & Mobility |
| Transfermarkt | 1.89× | Sports |
| Plug-in hybrid | 2.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.45 |
| Patriotism | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.4% |
| United Kingdom | 9.9% |
| United States | 9.0% |
See Volvo XC40 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Volvo XC40 have in Germany?
Volvo XC40 has an estimated audience of 780,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo XC40 fans?
27.7% of Volvo XC40 fans are female, 72.3% are male, with an average age of 41.1 years.
Which brands do Volvo XC40 fans like most?
Volvo XC40 fans show strongest brand affinity for Volvo (7.12×), Red Bull Records (10.77×), and Škoda Auto (2.99×) over the country average.
Where do Volvo XC40 fans live in Germany?
Volvo XC40 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 231,378), Bayern (reach 138,570), and Baden-Württemberg (reach 106,951). These three regions account for the largest share of the active audience.
What other brands do Volvo XC40 fans also like?
Beyond Volvo XC40 itself, the audience over-indexes on Red Bull Records (10.77×), Škoda Auto (2.99×), Automobile repair shop (4.25×), and Used car (2.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo XC40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.