W. E. B. Du Bois Audience in United States

W. E. B. Du Bois logo

W. E. B. Du Bois has an estimated audience of 919,712 people in United States. 57.5% are female, 42.5% are male, average age 44.7. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Whataburger, Litter box, Necktie, Mortgage insurance.

The average W. E. B. Du Bois fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Whataburger, Litter box, with strongest over-indexing on Natural rubber (5.02× the country average). Demographically, the W. E. B. Du Bois audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of W. E. B. Du Bois fans

Demographic split for W. E. B. Du Bois audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.7
Estimated audience size919,712

Audience persona

The typical W. E. B. Du Bois fan in United States is more female, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for W. E. B. Du Bois in United States
RegionReachAffinity
California110,1061.09×
Texas95,7261.21×
New York77,2351.5×
Florida63,5221.02×
Georgia56,7292×
Pennsylvania35,4771.15×
North Carolina34,6851.25×
Massachusetts33,9251.87×
Illinois33,3691.09×
Virginia31,5481.41×
New Jersey25,4881.09×
Maryland25,3161.6×
Ohio25,0470.88×
Michigan24,7091.03×
Tennessee22,3951.21×
Washington17,2570.94×
Alabama16,1461.26×
Indiana14,6510.87×
Louisiana14,3601.21×
Kentucky14,0201.22×
South Carolina13,8931×
Missouri13,6740.92×
Mississippi13,4611.78×
Connecticut11,4911.25×
Minnesota11,0530.84×
Arizona10,9370.58×
Wisconsin10,6920.77×
Colorado10,4470.72×
Oregon9,8660.94×
Washington, District of Columbia7,7072.79×
Oklahoma7,6450.75×
Arkansas6,3080.83×
Nevada5,1280.58×
Utah5,0780.62×
Iowa5,0760.67×
Kansas4,9350.68×
Rhode Island3,2571.11×
Nebraska3,0510.66×
Maine2,7830.84×
New Hampshire2,7340.75×
West Virginia2,7250.64×
New Mexico2,7180.59×
Delaware2,6541.05×
Idaho2,2840.5×
Hawaii2,2250.56×
Vermont1,7611.09×
Montana1,3330.52×
North Dakota1,0460.55×
Alaska9690.49×
South Dakota8600.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for W. E. B. Du Bois audience
BrandAffinityCategory
Natural rubber5.02×Cars & Mobility
Whataburger2.55×Food & Beverages
Litter box1.65×Pets & Animals
Necktie2.71×Fashion & Accessoires
Mortgage insurance1.99×Business & Career
IS (Infinite Stratos)1.59×Literature
Public speaking1.61×Politics & Society
Commercial mortgage2.59×Business & Career
Parma4.46×Travel & Leisure
WESH 2 News1.78×Movies & TV
Enfamil2.31×Kids & Family
WFTS-TV1.88×Movies & TV
Brittney Griner1.95×Sports
Ivana (singer)5.26×
Mariel Hemingway1.97×Fashion & Accessoires
Iguala2.72×Travel & Leisure
Overtone1.64×Beauty & Wellness
Gemma Ward2.82×Fashion & Accessoires
Boracay1.52×Travel & Leisure
Albert Hammond, Jr.3.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by W. E. B. Du Bois audience
TraitClusterScore
Career OrientationPOWER2.17
Community OrientationOPEN1.97
LGBTQ+ IdentityOPEN1.92
IndividualismJOY1.57
SustainabilityBALANCE1.56
MindfulnessBALANCE1.53

Worldwide distribution

Worldwide audience distribution share by country for W. E. B. Du Bois
CountryShare
United States97.6%
Germany1.8%
Italy0.6%

See W. E. B. Du Bois audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does W. E. B. Du Bois have in United States?

W. E. B. Du Bois has an estimated audience of 919,712 people in United States, concentrated in California and Texas.

What is the gender split and age of W. E. B. Du Bois fans?

57.5% of W. E. B. Du Bois fans are female, 42.5% are male, with an average age of 44.7 years.

Which brands do W. E. B. Du Bois fans like most?

W. E. B. Du Bois fans show strongest brand affinity for Natural rubber (5.02×), Whataburger (2.55×), and Litter box (1.65×) over the country average.

Where do W. E. B. Du Bois fans live in United States?

W. E. B. Du Bois fans in United States are most concentrated in California (reach 110,106), Texas (reach 95,726), and New York (reach 77,235). These three regions account for the largest share of the active audience.

What other brands do W. E. B. Du Bois fans also like?

Beyond W. E. B. Du Bois itself, the audience over-indexes on Whataburger (2.55×), Litter box (1.65×), Necktie (2.71×), and Mortgage insurance (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for W. E. B. Du Bois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.