Rascasse Audience Intelligence

W. E. B. Du Bois Audience in United States

A data profile of the people who buy, follow and care about W. E. B. Du Bois in United States — modelled from more than twelve digital signal sources. W. E. B. Du Bois has an estimated audience of 1,197,211 people in United States.

#54among Author in United States#4465among Person in United States#408in Literature

The average W. E. B. Du Bois fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CNN, Innovation, Nobel Peace Prize, with strongest over-indexing on CNN (2.97× the country average).

Demographically, the W. E. B. Du Bois audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical W. E. B. Du Bois fan in United States is more female, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for CNN.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the W. E. B. Du Bois profile in United States.

Audience size
1.2M
in United States
Gender
57.5%♀
42.5% male
Age
44.7
average years
Country rank
#20918
Person in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of W. E. B. Du Bois fans

57.5% are female, 42.5% are male, average age 44.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for W. E. B. Du Bois audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.7
Estimated audience size1,197,211
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the W. E. B. Du Bois audience in United States
Age bracketShare%
16-198%
20-2912%
30-3921%
40-4930%
50+28%
Fig. 04

Worldwide distribution

98.1%

of the worldwide W. E. B. Du Bois audience comes from United States.

Worldwide audience distribution share by country for W. E. B. Du Bois
CountryShare
United States98.1%
Germany1.4%
Italy0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the W. E. B. Du Bois audience in United States is strongest.

Fig. 05

Top regions by affinity

W. E. B. Du Bois fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.32×
02Georgia~60K1.95×
03Mississippi~10K1.66×
04Massachusetts~30K1.61×
05Maryland~20K1.53×
06Alabama~20K1.41×
07Louisiana~20K1.41×
08Virginia~30K1.39×
09Kentucky~20K1.35×
10New York~70K1.32×
11North Carolina~30K1.25×
12Texas~90K1.19×
13Pennsylvania~40K1.19×
14Illinois~40K1.18×
15Connecticut~10K1.18×
16New Jersey~30K1.14×
17Delaware~3K1.11×
18Tennessee~20K1.09×
19South Carolina~10K1.07×
20Rhode Island~3K1.05×
21California~100K1.04×
22Michigan~20K1.01×
23Vermont~2K1.01×
24Missouri~10K0.99×
25Indiana~20K0.93×
26Oklahoma~9K0.92×
27Arkansas~7K0.91×
28Florida~60K0.89×
29Kansas~6K0.88×
30Ohio~20K0.87×
31Washington~20K0.87×
32Nebraska~4K0.87×
33Minnesota~10K0.84×
34Maine~3K0.84×
35South Dakota~2K0.84×
36Oregon~9K0.82×
37Wisconsin~10K0.81×
38New Hampshire~3K0.80×
39Iowa~6K0.75×
40Alaska~1K0.74×
41North Dakota~1K0.74×
42Colorado~10K0.70×
43West Virginia~3K0.70×
44Hawaii~3K0.70×
45Montana~2K0.70×
46Idaho~3K0.69×
47New Mexico~3K0.67×
48Nevada~6K0.65×
49Utah~5K0.64×
50Arizona~10K0.61×
Fig. 06

Affinity by region

Affinity by region — W. E. B. Du Bois, United States
0.61×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the W. E. B. Du Bois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for W. E. B. Du Bois audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society13.69×
02InnovationBusiness & Career4.38×
03Non-alcoholic beverageFood & Beverages4.06×
04Public transportCars & Mobility3.80×
05Internet celebrityInternet & Social Media3.34×
06FedExBusiness & Career3.30×
07The New York TimesNews3.29×
08Renewable energyBusiness & Career3.23×
09Barack ObamaPolitics & Society3.13×
10American ExpressBusiness & Career3.13×
11CNNMovies & TV2.97×
12Nonprofit organizationPolitics & Society2.97×
13TMZInternet & Social Media2.52×
14TV talkshowsMovies & TV2.36×
15BankingBusiness & Career1.94×
16ReligionBusiness & Career1.92×
17Health careBusiness & Career1.86×
18XInternet & Social Media1.71×
19CookingFood & Beverages1.56×
20Alcoholic beveragesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the W. E. B. Du Bois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by W. E. B. Du Bois audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.16×
Family OrientationCONSERVATISM2.99×
TraditionCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by W. E. B. Du Bois audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.57×
ExtroversionTHRILL0.57×
Luxury OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does W. E. B. Du Bois have in United States?

W. E. B. Du Bois has an estimated audience of 1,197,211 people in United States, concentrated in California and Texas.

02

What is the gender split and age of W. E. B. Du Bois fans?

57.5% of W. E. B. Du Bois fans are female, 42.5% are male, with an average age of 44.7 years.

03

Which brands do W. E. B. Du Bois fans like most?

W. E. B. Du Bois fans show strongest brand affinity for CNN (2.97×), Innovation (4.38×), and Nobel Peace Prize (13.69×) over the country average.

04

Where do W. E. B. Du Bois fans live in United States?

W. E. B. Du Bois fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do W. E. B. Du Bois fans also like?

Beyond W. E. B. Du Bois itself, the audience over-indexes on Innovation (4.38×), Nobel Peace Prize (13.69×), Nonprofit organization (2.97×), and FedEx (3.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for W. E. B. Du Bois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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