Wagon Wheels Audience in United States

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Wagon Wheels has an estimated audience of 504,969 people in United States. 34.5% are female, 65.5% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Elsword, Governor of Michigan, Keith Stanfield, Goop.

The average Wagon Wheels fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Elsword, Governor of Michigan, with strongest over-indexing on Israel (2.3× the country average). Demographically, the Wagon Wheels audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Wagon Wheels fans

Demographic split for Wagon Wheels audience in United States
MetricValue
Female34.5%
Male65.5%
Average age44.5
Estimated audience size504,969

Audience persona

The typical Wagon Wheels fan in United States is more male, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Wagon Wheels in United States
RegionReachAffinity
California41,1620.74×
Texas36,4610.84×
Florida23,5640.69×
New York20,3570.72×
Massachusetts18,4741.86×
North Carolina17,5751.16×
Tennessee16,3701.62×
Michigan15,5411.18×
Pennsylvania15,4500.91×
Ohio15,3750.99×
Illinois11,9210.71×
South Carolina11,3251.49×
Georgia11,1660.72×
Indiana10,4721.14×
Arizona9,7440.95×
Virginia9,7040.79×
Colorado8,7901.1×
New Jersey8,2620.64×
Missouri7,8660.97×
Washington7,6420.75×
Wisconsin7,3070.96×
Alabama6,9510.99×
Arkansas6,9491.67×
Minnesota6,5290.9×
Kentucky6,4591.02×
Kansas5,3211.34×
Maryland5,2870.61×
Oklahoma5,0620.9×
Iowa4,9841.2×
Louisiana4,7700.73×
Oregon4,7420.82×
Connecticut4,2490.84×
Utah3,5900.79×
Mississippi3,2950.79×
Nevada3,2470.66×
West Virginia2,7091.15×
Idaho2,6041.03×
Maine2,3211.28×
Nebraska2,2570.89×
New Mexico2,2540.89×
New Hampshire2,2321.12×
Montana2,0011.43×
Alaska1,6881.56×
Wyoming1,3151.76×
Rhode Island1,2410.77×
Hawaii1,2000.55×
South Dakota1,1250.96×
Vermont1,1211.26×
Washington, District of Columbia1,0210.67×
North Dakota8970.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wagon Wheels audience
BrandAffinityCategory
Israel2.3×Travel & Leisure
Elsword13.91×Games
Governor of Michigan5.75×Politics & Society
Keith Stanfield5.05×Movies & TV
Goop3.69×Internet & Social Media
Hipster6.14×Politics & Society
Wok4.07×Food & Beverages
Fairy godmother4.62×Literature
Google Home3.64×Technology & Electronics
Grinch2.19×Movies & TV
Hibachi4.21×Food & Beverages
headspace4.84×Health
Cherish (group)5.57×Music & Radio
Wikia1.67×Internet & Social Media
Vocal harmony2.21×Music & Radio
Historic site2×Arts & Culture
Quinny9.04×Kids & Family
Mathcore3.59×Music & Radio
Hog Hunting1.52×Sports
Grace Slick3.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wagon Wheels audience
TraitClusterScore
Urban LifestyleOPEN1.6
DIY MentalityTHRILL1.46
Family OrientationCONSERVATISM1.41
Need for SecurityCONSERVATISM1.28
Risk AppetiteTHRILL1.25
PatriotismCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Wagon Wheels
CountryShare
United States94.1%
Germany4.3%
Italy1.6%

See Wagon Wheels audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wagon Wheels have in United States?

Wagon Wheels has an estimated audience of 504,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Wagon Wheels fans?

34.5% of Wagon Wheels fans are female, 65.5% are male, with an average age of 44.5 years.

Which brands do Wagon Wheels fans like most?

Wagon Wheels fans show strongest brand affinity for Israel (2.3×), Elsword (13.91×), and Governor of Michigan (5.75×) over the country average.

Where do Wagon Wheels fans live in United States?

Wagon Wheels fans in United States are most concentrated in California (reach 41,162), Texas (reach 36,461), and Florida (reach 23,564). These three regions account for the largest share of the active audience.

What other brands do Wagon Wheels fans also like?

Beyond Wagon Wheels itself, the audience over-indexes on Elsword (13.91×), Governor of Michigan (5.75×), Keith Stanfield (5.05×), and Goop (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wagon Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.