Rascasse Audience Intelligence

Wagon Wheels Target Market in United States

A data profile of the people who buy, follow and care about Wagon Wheels in United States — modelled from more than twelve digital signal sources. Wagon Wheels has an estimated audience of 510,109 people in United States.

#3725among Brand in United States#1934in Food & Beverages

The average Wagon Wheels fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Heineken, Solar energy, Pinterest, with strongest over-indexing on Heineken (26.39× the country average).

Demographically, the Wagon Wheels audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wagon Wheels fan in United States is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Heineken.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wagon Wheels profile in United States.

Audience size
510K
in United States
Gender
34.5%♀
65.5% male
Age
44.5
average years
Country rank
#36243
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wagon Wheels

34.5% are female, 65.5% are male, average age 44.5.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Wagon Wheels audience in United States
MetricValue
Female34.5%
Male65.5%
Average age44.5
Estimated audience size510,109
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Wagon Wheels audience in United States
Age bracketShare%
16-198%
20-2916%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Wagon Wheels audience comes from United States.

Worldwide audience distribution share by country for Wagon Wheels
CountryShare
United States94.0%
Germany4.3%
Italy1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wagon Wheels audience in United States is strongest.

Fig. 05

Top regions by affinity

Wagon Wheels customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K2.56×
02Wyoming~1K1.74×
03Tennessee~20K1.65×
04Alaska~2K1.62×
05Arkansas~6K1.51×
06South Carolina~10K1.44×
07Vermont~1K1.35×
08Montana~2K1.32×
09Kansas~5K1.23×
10Iowa~5K1.18×
11Maine~2K1.18×
12North Carolina~20K1.17×
13West Virginia~3K1.17×
14Arizona~10K1.16×
15Kentucky~7K1.11×
16Michigan~10K1.08×
17Colorado~9K1.08×
18New Hampshire~2K1.08×
19Indiana~10K1.07×
20Wisconsin~8K1.07×
21New Mexico~3K1.03×
22South Dakota~1K1.02×
23Idaho~3K1.00×
24North Dakota~1K1.00×
25Ohio~20K0.96×
26Alabama~7K0.95×
27Oklahoma~5K0.91×
28Missouri~7K0.90×
29Minnesota~7K0.90×
30Nebraska~2K0.89×
31Pennsylvania~10K0.87×
32Mississippi~3K0.83×
33Connecticut~4K0.82×
34Oregon~5K0.81×
35Rhode Island~1K0.77×
36Texas~30K0.75×
37Utah~3K0.75×
38Washington~7K0.74×
39Virginia~9K0.73×
40Louisiana~5K0.72×
41New York~20K0.71×
42California~40K0.70×
43Illinois~10K0.67×
44Washington, District of Columbia~1K0.67×
45Florida~20K0.65×
46Georgia~10K0.65×
47Nevada~3K0.65×
48Hawaii~1K0.63×
49New Jersey~8K0.60×
50Maryland~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Wagon Wheels, United States
0.58×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wagon Wheels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wagon Wheels audience
#·InterestCategoryAffinity×
01HeinekenFood & Beverages26.39×
02StihlHome & Garden7.88×
03Garden centreHome & Garden6.30×
04BuickCars & Mobility5.00×
05Weather forecastingHome & Garden4.68×
06Air pollutionHealth4.05×
07Solar energyHome & Garden4.02×
08FedExBusiness & Career3.67×
09Discount TireShopping3.40×
10Renewable energyBusiness & Career3.34×
11Vehicle insuranceCars & Mobility2.64×
12PinterestInternet & Social Media2.36×
13RedditInternet & Social Media2.36×
14McDonald'sFood & Beverages2.26×
15BarbecueFood & Beverages1.97×
16SUVsCars & Mobility1.97×
17Mortgage loansBusiness & Career1.91×
18AirbnbTravel & Leisure1.71×
19CampingTravel & Leisure1.59×
20GolfSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wagon Wheels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wagon Wheels audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
PatriotismCONSERVATISM1.76×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wagon Wheels audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.80×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wagon Wheels's target market in United States?

Wagon Wheels's target market in United States covers an estimated 510,109 people, concentrated in California and Texas.

02

What is the gender split and age of Wagon Wheels customers?

34.5% of the Wagon Wheels audience are female, 65.5% are male, with an average age of 44.5 years.

03

Which brands do Wagon Wheels fans like most?

Wagon Wheels fans show strongest brand affinity for Heineken (26.39×), Solar energy (4.02×), and Pinterest (2.36×) over the country average.

04

Where do Wagon Wheels fans live in United States?

Wagon Wheels fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Massachusetts (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wagon Wheels fans also like?

Beyond Wagon Wheels itself, the audience over-indexes on Solar energy (4.02×), Pinterest (2.36×), FedEx (3.67×), and Weather forecasting (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wagon Wheels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wagon Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →