Walnut Audience in United States

Walnut logo

Walnut has an estimated audience of 4,256,312 people in United States. 65.6% are female, 34.4% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, The Historian.

The average Walnut fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Walnut audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Walnut fans

Demographic split for Walnut audience in United States
MetricValue
Female65.6%
Male34.4%
Average age41.3
Estimated audience size4,256,312

Audience persona

The typical Walnut fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Walnut in United States
RegionReachAffinity
California742,1531.59×
Texas410,9711.12×
Florida307,7971.07×
New York280,9691.18×
Illinois187,6711.32×
Pennsylvania155,0441.08×
Ohio139,1921.06×
Georgia136,0151.04×
North Carolina130,0211.02×
Michigan123,6901.11×
New Jersey118,8371.1×
Virginia108,9721.05×
Massachusetts99,6151.19×
Tennessee94,5121.11×
Arizona94,4861.09×
Washington92,9841.09×
Indiana84,6341.09×
Missouri76,4831.11×
Maryland72,9971×
Wisconsin65,1491.02×
Colorado63,4550.95×
Alabama61,4291.03×
Minnesota60,6430.99×
South Carolina55,6330.87×
Kentucky52,0390.98×
Oregon50,0891.03×
Oklahoma47,3961×
Louisiana44,0500.8×
Connecticut42,3290.99×
Iowa41,5061.18×
Nevada40,8100.99×
Kansas37,4381.12×
Arkansas37,3871.07×
Mississippi36,8511.05×
Utah34,9970.92×
Nebraska21,5551.01×
New Mexico19,6600.92×
West Virginia19,1170.96×
Idaho18,9550.89×
Hawaii15,2560.83×
New Hampshire13,6440.81×
Maine12,9840.85×
Washington, District of Columbia12,1840.95×
Rhode Island11,7610.87×
Delaware10,0960.86×
Montana8,2350.7×
South Dakota8,1420.83×
Alaska7,7960.86×
North Dakota6,7360.77×
Vermont5,6700.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walnut audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Historic site4.76×Arts & Culture
The Historian16.48×Literature
Home equity1.8×Home & Garden
Natural rubber1.75×Cars & Mobility
Fairy godmother6.22×Literature
Eurail16.57×Cars & Mobility
JDSU2.24×Business & Career
Governor of Michigan5.39×Politics & Society
Goop3.88×Internet & Social Media
Unique Gifts1.63×Shopping
Vocal harmony2.92×Music & Radio
Hibachi4.97×Food & Beverages
Staycation2.04×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Glossier3.04×Beauty & Wellness
Jesse Plemons1.93×Movies & TV
Grinch2.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walnut audience
TraitClusterScore
Design AffinityPREMIUM2.09
Quality AwarenessPREMIUM2.02
DIY MentalityTHRILL1.4
Price SensitivityPREMIUM1.28
Convenience OrientationPREMIUM1.28
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Walnut
CountryShare
United States25.1%
Taiwan5.8%
Romania3.4%

See Walnut audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Walnut have in United States?

Walnut has an estimated audience of 4,256,312 people in United States, concentrated in California and Texas.

What is the gender split and age of Walnut fans?

65.6% of Walnut fans are female, 34.4% are male, with an average age of 41.3 years.

Which brands do Walnut fans like most?

Walnut fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Walnut fans live in United States?

Walnut fans in United States are most concentrated in California (reach 742,153), Texas (reach 410,971), and Florida (reach 307,797). These three regions account for the largest share of the active audience.

What other brands do Walnut fans also like?

Beyond Walnut itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Historic site (4.76×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.