Rascasse Audience Intelligence

Walnut Audience in United States

A data profile of the people who buy, follow and care about Walnut in United States — modelled from more than twelve digital signal sources. Walnut has an estimated audience of 4,256,312 people in United States.

#15among Vegetable in United States#4161among Topic in United States#498in Food & Beverages

The average Walnut fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelin Guide, Society6, Trader Joe's, with strongest over-indexing on Michelin Guide (9.59× the country average).

Demographically, the Walnut audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walnut fan in United States is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Michelin Guide.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walnut profile in United States.

Audience size
4.3M
in United States
Gender
65.6%♀
34.4% male
Age
41.3
average years
Country rank
#7627
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walnut fans

65.6% are female, 34.4% are male, average age 41.3.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Walnut audience in United States
MetricValue
Female65.6%
Male34.4%
Average age41.3
Estimated audience size4,256,312
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Walnut audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Walnut audience comes from United States.

Worldwide audience distribution share by country for Walnut
CountryShare
United States25.0%
Taiwan5.8%
Romania3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walnut audience in United States is strongest.

Fig. 05

Top regions by affinity

Walnut fans by region: top regions in United States
#RegionReachAffinity×
01California~900K1.83×
02Iowa~50K1.41×
03Mississippi~50K1.34×
04Illinois~200K1.28×
05Kansas~40K1.17×
06New York~300K1.10×
07Tennessee~90K1.10×
08Massachusetts~90K1.09×
09Texas~400K1.08×
10Missouri~70K1.07×
11New Jersey~100K1.06×
12Indiana~80K1.06×
13Pennsylvania~100K1.05×
14Michigan~100K1.05×
15Nebraska~20K1.05×
16Washington~90K1.04×
17Arkansas~40K1.04×
18North Carolina~100K1.03×
19Virginia~100K1.03×
20Georgia~100K1.02×
21Ohio~100K1.02×
22Arizona~90K1.02×
23Florida~300K1.01×
24Alabama~60K1.01×
25Kentucky~50K1.01×
26Maryland~70K1.00×
27West Virginia~20K1.00×
28Wisconsin~60K0.99×
29Oregon~50K0.98×
30Minnesota~60K0.97×
31Oklahoma~50K0.97×
32Connecticut~40K0.97×
33Nevada~40K0.97×
34Colorado~60K0.96×
35Utah~40K0.94×
36Washington, District of Columbia~10K0.93×
37New Mexico~20K0.92×
38Delaware~10K0.89×
39Alaska~8K0.89×
40Idaho~20K0.88×
41Rhode Island~10K0.88×
42South Dakota~9K0.88×
43South Carolina~60K0.86×
44Hawaii~20K0.86×
45Maine~10K0.85×
46Louisiana~50K0.83×
47North Dakota~7K0.83×
48New Hampshire~10K0.82×
49Vermont~6K0.80×
50Montana~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Walnut, United States
0.75×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walnut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walnut audience
#·InterestCategoryAffinity×
01Society6Shopping9.95×
02Michelin GuideFood & Beverages9.59×
03Sunday BrunchKids & Family4.48×
04White wineFood & Beverages3.58×
05Red wineFood & Beverages3.34×
06Bergdorf GoodmanFashion & Accessoires3.26×
07Non-alcoholic beverageFood & Beverages2.67×
08BrunchFood & Beverages2.55×
09Wine tastingFood & Beverages2.39×
10Real propertyHome & Garden2.00×
11Hardware storeHome & Garden1.94×
12GeneticsKids & Family1.78×
13RenovationHome & Garden1.71×
14Trader Joe'sShopping1.68×
15IKEAHome & Garden1.65×
16Nordstrom rackFashion & Accessoires1.61×
17BreakfastFood & Beverages1.58×
18Organic foodFood & Beverages1.54×
19Nonprofit organizationPolitics & Society1.53×
20DinnerFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walnut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walnut audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.05×
Design AffinityPREMIUM1.77×
DIY MentalityTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walnut audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.91×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walnut have in United States?

Walnut has an estimated audience of 4,256,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Walnut fans?

65.6% of Walnut fans are female, 34.4% are male, with an average age of 41.3 years.

03

Which brands do Walnut fans like most?

Walnut fans show strongest brand affinity for Michelin Guide (9.59×), Society6 (9.95×), and Trader Joe's (1.68×) over the country average.

04

Where do Walnut fans live in United States?

Walnut fans in United States are most concentrated in California (reach ~900K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Walnut fans also like?

Beyond Walnut itself, the audience over-indexes on Society6 (9.95×), Trader Joe's (1.68×), Sunday Brunch (4.48×), and Renovation (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Walnut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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