Washington Dulles International Airport Audience in United States

Washington Dulles International Airport logo

Washington Dulles International Airport has an estimated audience of 369,106 people in United States. 52.0% are female, 48.0% are male, average age 42.2. Top regions: Virginia, Maryland, California. Top brand affinities: Airline, Washington Capitals, Used car, Air travel, United Airlines.

The average Washington Dulles International Airport fan in United States is 42.2 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, California. Top brand affinities include Airline, Washington Capitals, Used car, with strongest over-indexing on Airline (2.51× the country average). Demographically, the Washington Dulles International Airport audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Washington Dulles International Airport fans

Demographic split for Washington Dulles International Airport audience in United States
MetricValue
Female52.0%
Male48.0%
Average age42.2
Estimated audience size369,106

Audience persona

The typical Washington Dulles International Airport fan in United States is balanced, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Airline.

Top regions in United States

Top regions ranked by reach for Washington Dulles International Airport in United States
RegionReachAffinity
Virginia42,5354.73×
Maryland22,7033.58×
California19,3030.48×
Washington, District of Columbia14,68213.23×
Texas12,1480.38×
Florida11,8560.47×
New York11,4120.55×
Pennsylvania9,2730.75×
North Carolina7,7060.69×
Ohio5,8430.51×
Georgia5,1240.45×
Illinois4,8150.39×
Washington4,5470.61×
New Jersey4,4980.48×
Massachusetts3,5130.48×
Colorado2,7500.47×
Tennessee2,7260.37×
South Carolina2,5130.45×
Indiana2,4480.36×
Michigan2,4310.25×
Arizona2,1620.29×
West Virginia2,1401.25×
Connecticut1,8060.49×
Minnesota1,7750.34×
Oregon1,6910.4×
Missouri1,6420.28×
Kentucky1,5840.34×
Wisconsin1,5540.28×
Utah1,5200.46×
Mississippi1,4820.49×
Alaska1,4651.85×
Louisiana1,4270.3×
Nevada1,3860.39×
Arkansas1,3160.43×
Oklahoma1,2870.31×
Alabama1,2260.24×
Idaho1,2240.66×
Kansas1,1300.39×
Hawaii1,0790.68×
Iowa1,0730.35×
Montana1,0641.04×
South Dakota1,0501.23×
North Dakota1,0231.35×
New Hampshire1,0080.69×
Wyoming9891.81×
Nebraska9870.53×
New Mexico9820.53×
Rhode Island9730.83×
Maine9730.74×
Vermont9571.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Dulles International Airport audience
BrandAffinityCategory
Airline2.51×Travel & Leisure
Washington Capitals5.62×Sports
Used car1.66×Cars & Mobility
Air travel1.62×Travel & Leisure
United Airlines1.56×Travel & Leisure
Washington Wizards2.74×Sports
Air Canada3.99×Travel & Leisure
Emirates3.95×Travel & Leisure
Washington Nationals3.51×Sports
Home insurance1.56×Business & Career
Business class2.04×Travel & Leisure
Baltimore Orioles2.47×Sports
British Airways2.71×Travel & Leisure
Baltimore Ravens1.58×Sports
Toyota RAV42.2×Cars & Mobility
Air France2.87×Travel & Leisure
Washington Commanders1.77×Sports
Travel insurance2.34×Travel & Leisure
Toyota Corolla2.11×Cars & Mobility
Cathay Pacific3.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Dulles International Airport audience
TraitClusterScore
Quality AwarenessPREMIUM2.04
TravellingTHRILL1.47
Need for SecurityCONSERVATISM1.22
Luxury OrientationPREMIUM1.14
Career OrientationPOWER1.11
Urban LifestyleOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Washington Dulles International Airport
CountryShare
United States74.5%
France7.8%
Argentina6.3%

See Washington Dulles International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Washington Dulles International Airport have in United States?

Washington Dulles International Airport has an estimated audience of 369,106 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Washington Dulles International Airport fans?

52.0% of Washington Dulles International Airport fans are female, 48.0% are male, with an average age of 42.2 years.

Which brands do Washington Dulles International Airport fans like most?

Washington Dulles International Airport fans show strongest brand affinity for Airline (2.51×), Washington Capitals (5.62×), and Used car (1.66×) over the country average.

Where do Washington Dulles International Airport fans live in United States?

Washington Dulles International Airport fans in United States are most concentrated in Virginia (reach 42,535), Maryland (reach 22,703), and California (reach 19,303). These three regions account for the largest share of the active audience.

What other brands do Washington Dulles International Airport fans also like?

Beyond Washington Dulles International Airport itself, the audience over-indexes on Washington Capitals (5.62×), Used car (1.66×), Air travel (1.62×), and United Airlines (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Dulles International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.