Rascasse Audience Intelligence

WDRB News Audience in United States

A data profile of the people who buy, follow and care about WDRB News in United States — modelled from more than twelve digital signal sources. WDRB News has an estimated audience of 1,172,023 people in United States.

#241among TV Channel in United States#3725in Movies & TV

The average WDRB News fan in United States is 44.2 years old, more female, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, California.

Top brand affinities include Kentucky Derby, Weather forecasting, FedEx, with strongest over-indexing on Kentucky Derby (47.41× the country average).

Demographically, the WDRB News audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WDRB News fan in United States is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kentucky Derby.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WDRB News profile in United States.

Audience size
1.2M
in United States
Gender
60.2%♀
39.8% male
Age
44.2
average years
Country rank
#21228
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WDRB News

60.2% are female, 39.8% are male, average age 44.2.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for WDRB News audience in United States
MetricValue
Female60.2%
Male39.8%
Average age44.2
Estimated audience size1,172,023
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the WDRB News audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4927%
50+28%
Fig. 04

Worldwide distribution

99.4%

of the worldwide WDRB News audience comes from United States.

Worldwide audience distribution share by country for WDRB News
CountryShare
United States99.4%
China0.3%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WDRB News audience in United States is strongest.

Fig. 05

Top regions by affinity

WDRB News fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~600K41.84×
02Indiana~100K6.57×
03North Dakota~2K0.84×
04Vermont~2K0.84×
05Alaska~2K0.83×
06Idaho~5K0.82×
07New Mexico~5K0.81×
08New Hampshire~4K0.81×
09Rhode Island~3K0.81×
10South Dakota~2K0.81×
11Montana~3K0.80×
12Connecticut~9K0.79×
13Utah~8K0.79×
14Delaware~3K0.79×
15Hawaii~4K0.78×
16Maine~3K0.78×
17Washington, District of Columbia~3K0.75×
18Oklahoma~10K0.74×
19Mississippi~7K0.74×
20Kansas~7K0.73×
21Nebraska~4K0.73×
22Iowa~7K0.69×
23Arkansas~6K0.67×
24West Virginia~4K0.66×
25Maryland~10K0.63×
26Wisconsin~10K0.62×
27Arizona~10K0.59×
28Louisiana~9K0.59×
29Oregon~8K0.58×
30Massachusetts~10K0.57×
31Nevada~6K0.57×
32New Jersey~20K0.53×
33Minnesota~9K0.51×
34Missouri~9K0.47×
35Pennsylvania~20K0.42×
36Washington~10K0.41×
37Colorado~7K0.39×
38South Carolina~7K0.38×
39Alabama~6K0.37×
40North Carolina~10K0.32×
41California~40K0.29×
42Michigan~9K0.29×
43Tennessee~7K0.29×
44Virginia~8K0.28×
45New York~20K0.26×
46Georgia~9K0.25×
47Ohio~9K0.24×
48Texas~20K0.21×
49Illinois~8K0.21×
50Florida~20K0.20×
Fig. 06

Affinity by region

Affinity by region — WDRB News, United States
0.20×1.00×41.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WDRB News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WDRB News audience
#·InterestCategoryAffinity×
01Kentucky DerbySports47.41×
02Weather forecastingHome & Garden8.39×
03LotteryGames7.94×
04QVCMovies & TV5.22×
05FedExBusiness & Career4.93×
06Mortgage loansBusiness & Career3.75×
07Vehicle insuranceCars & Mobility3.44×
08Sustainable energyHome & Garden3.34×
09Discount storesShopping3.12×
10PinterestInternet & Social Media2.75×
11McDonald'sFood & Beverages2.75×
12Shopping mallsShopping2.67×
13SubwayFood & Beverages2.53×
14Cancer awarenessHealth2.43×
15Pizza HutFood & Beverages2.40×
16StarbucksFood & Beverages2.10×
17BarbecueFood & Beverages2.07×
18FurnitureHome & Garden2.04×
19AirbnbTravel & Leisure1.91×
20Country musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WDRB News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WDRB News audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.01×
Family OrientationCONSERVATISM1.81×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WDRB News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WDRB News have in United States?

WDRB News has an estimated audience of 1,172,023 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of WDRB News fans?

60.2% of WDRB News fans are female, 39.8% are male, with an average age of 44.2 years.

03

Which brands do WDRB News fans like most?

WDRB News fans show strongest brand affinity for Kentucky Derby (47.41×), Weather forecasting (8.39×), and FedEx (4.93×) over the country average.

04

Where do WDRB News fans live in United States?

WDRB News fans in United States are most concentrated in Kentucky (reach ~600K), Indiana (reach ~100K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WDRB News fans also like?

Beyond WDRB News itself, the audience over-indexes on Weather forecasting (8.39×), FedEx (4.93×), Mortgage loans (3.75×), and Lottery (7.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See WDRB News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WDRB News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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