WDRB News Audience in United States
WDRB News has an estimated audience of 1,177,424 people in United States. 60.2% are female, 39.8% are male, average age 44.2. Top regions: Kentucky, Indiana, Florida. Top brand affinities: Zoo Tycoon (series), Governor of Michigan, Elsword, Goop, Israel.
The average WDRB News fan in United States is 44.2 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include Zoo Tycoon (series), Governor of Michigan, Elsword, with strongest over-indexing on Zoo Tycoon (series) (20× the country average). Demographically, the WDRB News audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WDRB News fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.2 |
| Estimated audience size | 1,177,424 |
Audience persona
The typical WDRB News fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Zoo Tycoon (series).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 618,273 | 41.88× |
| Indiana | 142,354 | 6.62× |
| Florida | 11,265 | 0.14× |
| Georgia | 7,668 | 0.21× |
| Ohio | 5,226 | 0.14× |
| Tennessee | 3,498 | 0.15× |
| Texas | 3,302 | 0.03× |
| Illinois | 3,269 | 0.08× |
| Michigan | 1,749 | 0.06× |
| Alabama | 1,587 | 0.1× |
| North Carolina | 1,584 | 0.04× |
| Virginia | 1,551 | 0.05× |
| South Carolina | 1,476 | 0.08× |
| California | 1,431 | 0.01× |
| New York | 1,425 | 0.02× |
| Colorado | 1,316 | 0.07× |
| Missouri | 878 | 0.05× |
| Pennsylvania | 861 | 0.02× |
| Minnesota | 782 | 0.05× |
| New Jersey | 699 | 0.02× |
| Washington | 679 | 0.03× |
| Louisiana | 578 | 0.04× |
| Nevada | 555 | 0.05× |
| Oregon | 465 | 0.03× |
| Arkansas | 450 | 0.05× |
| Massachusetts | 431 | 0.02× |
| Arizona | 416 | 0.02× |
| Iowa | 413 | 0.04× |
| Wisconsin | 410 | 0.02× |
| Mississippi | 349 | 0.04× |
| West Virginia | 327 | 0.06× |
| Maryland | 325 | 0.02× |
| Oklahoma | 303 | 0.02× |
| Kansas | 254 | 0.03× |
| Montana | 199 | 0.06× |
| Hawaii | 196 | 0.04× |
| Nebraska | 169 | 0.03× |
| Delaware | 158 | 0.05× |
| Connecticut | 158 | 0.01× |
| Alaska | 157 | 0.06× |
| Maine | 156 | 0.04× |
| Washington, District of Columbia | 155 | 0.04× |
| South Dakota | 146 | 0.05× |
| Idaho | 145 | 0.02× |
| Utah | 144 | 0.01× |
| New Hampshire | 140 | 0.03× |
| New Mexico | 136 | 0.02× |
| Rhode Island | 135 | 0.04× |
| North Dakota | 131 | 0.05× |
| Wyoming | 127 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoo Tycoon (series) | 20× | Games |
| Governor of Michigan | 6.86× | Politics & Society |
| Elsword | 14.68× | Games |
| Goop | 4.79× | Internet & Social Media |
| Israel | 1.75× | Travel & Leisure |
| Pillow | 1.77× | Home & Garden |
| Unique Gifts | 1.78× | Shopping |
| Wok | 4.75× | Food & Beverages |
| Grinch | 2.77× | Movies & TV |
| Birthday Gifts | 2.21× | Kids & Family |
| Fairy godmother | 5.1× | Literature |
| Hipster | 6.38× | Politics & Society |
| Hibachi | 5.1× | Food & Beverages |
| Google Home | 4.08× | Technology & Electronics |
| Vocal harmony | 2.75× | Music & Radio |
| headspace | 5.47× | Health |
| Cherish (group) | 6.38× | Music & Radio |
| Historic site | 2.31× | Arts & Culture |
| Grace Slick | 4.57× | Music & Radio |
| Mathcore | 4.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Quality Awareness | PREMIUM | 1.12 |
| Indulgence | JOY | 1.11 |
| Extroversion | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| China | 0.3% |
| Germany | 0.0% |
See WDRB News audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WDRB News have in United States?
WDRB News has an estimated audience of 1,177,424 people in United States, concentrated in Kentucky and Indiana.
What is the gender split and age of WDRB News fans?
60.2% of WDRB News fans are female, 39.8% are male, with an average age of 44.2 years.
Which brands do WDRB News fans like most?
WDRB News fans show strongest brand affinity for Zoo Tycoon (series) (20×), Governor of Michigan (6.86×), and Elsword (14.68×) over the country average.
Where do WDRB News fans live in United States?
WDRB News fans in United States are most concentrated in Kentucky (reach 618,273), Indiana (reach 142,354), and Florida (reach 11,265). These three regions account for the largest share of the active audience.
What other brands do WDRB News fans also like?
Beyond WDRB News itself, the audience over-indexes on Governor of Michigan (6.86×), Elsword (14.68×), Goop (4.79×), and Israel (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WDRB News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.