Wearable art Audience in United States

Wearable art logo

Wearable art has an estimated audience of 420,050 people in United States. 81.4% are female, 18.6% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Bank account, Natural rubber, Collectable, 3D printing, Mothercare.

The average Wearable art fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Natural rubber, Collectable, with strongest over-indexing on Bank account (4.04× the country average). Demographically, the Wearable art audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Wearable art fans

Demographic split for Wearable art audience in United States
MetricValue
Female81.4%
Male18.6%
Average age35.0
Estimated audience size420,050

Audience persona

The typical Wearable art fan in United States is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Wearable art in United States
RegionReachAffinity
California28,2020.61×
Texas20,1130.56×
New York19,0840.81×
Florida17,9080.63×
Georgia9,8660.76×
Pennsylvania8,7980.62×
North Carolina7,2190.57×
Washington6,9650.83×
New Jersey6,6510.62×
Ohio6,5510.51×
Virginia6,2640.61×
Illinois5,8340.42×
Maryland5,6520.78×
Michigan5,4080.49×
Alaska5,0325.6×
Arizona5,0280.59×
Indiana5,0040.65×
Colorado4,9030.74×
Massachusetts4,8970.59×
Tennessee4,6370.55×
Louisiana4,6260.85×
Alabama4,4930.77×
South Carolina3,8960.62×
Kentucky3,8680.73×
Missouri3,8430.57×
Wisconsin3,1640.5×
Oklahoma3,1440.67×
Oregon2,9500.61×
Mississippi2,9410.85×
Connecticut2,8580.68×
Minnesota2,8270.47×
Arkansas2,8130.81×
Hawaii2,6361.46×
Iowa2,4560.71×
Kansas2,4150.73×
West Virginia2,2411.15×
Nebraska2,1371.01×
Nevada2,0920.51×
Idaho2,0690.98×
Utah2,0530.55×
Montana1,9491.67×
New Mexico1,9490.92×
Maine1,9301.28×
South Dakota1,9241.98×
North Dakota1,8742.17×
New Hampshire1,8461.12×
Wyoming1,8132.91×
Rhode Island1,7831.33×
Vermont1,7542.38×
Delaware1,5971.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wearable art audience
BrandAffinityCategory
Bank account4.04×Business & Career
Natural rubber2.87×Cars & Mobility
Collectable1.7×Kids & Family
3D printing2.54×Technology & Electronics
Mothercare2.09×Kids & Family
Paul Dano2.9×Movies & TV
Tierra Cali3.65×Travel & Leisure
Cachorro2.55×Pets & Animals
Tequila Cazadores7.5×Food & Beverages
Nasal cavity3.52×Health
Sub Zero (Official)3.54×Literature
Highland games3.16×Sports
Cadena SER5.36×Music & Radio
Ellen Burstyn2.91×Movies & TV
Kingdom of Judah2.26×Politics & Society
Temple Grandin2.33×Literature
New York Harbor3.9×Travel & Leisure
Hypertext1.79×Technology & Electronics
Tierra caliente2.27×Travel & Leisure
Julius Caesar (play)1.71×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wearable art audience
TraitClusterScore
Design AffinityPREMIUM3.21
SustainabilityBALANCE2.51
Luxury OrientationPREMIUM2.33
MindfulnessBALANCE2.14
Sports ActivityPOWER1.95
Pet OwnershipJOY1.78

Worldwide distribution

Worldwide audience distribution share by country for Wearable art
CountryShare
United States57.3%
Australia7.3%
Canada5.9%

See Wearable art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Wearable art have in United States?

Wearable art has an estimated audience of 420,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Wearable art fans?

81.4% of Wearable art fans are female, 18.6% are male, with an average age of 35.0 years.

Which brands do Wearable art fans like most?

Wearable art fans show strongest brand affinity for Bank account (4.04×), Natural rubber (2.87×), and Collectable (1.7×) over the country average.

Where do Wearable art fans live in United States?

Wearable art fans in United States are most concentrated in California (reach 28,202), Texas (reach 20,113), and New York (reach 19,084). These three regions account for the largest share of the active audience.

What other brands do Wearable art fans also like?

Beyond Wearable art itself, the audience over-indexes on Natural rubber (2.87×), Collectable (1.7×), 3D printing (2.54×), and Mothercare (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wearable art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.