Westfield, Massachusetts Audience in United States

Westfield, Massachusetts logo

Westfield, Massachusetts has an estimated audience of 793,343 people in United States. 62.2% are female, 37.8% are male, average age 42.1. Top regions: Massachusetts, Indiana, Connecticut. Top brand affinities: Indiana Pacers, Boston Bruins, Boston Red Sox, New England Patriots, Indianapolis Colts.

The average Westfield, Massachusetts fan in United States is 42.1 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Indiana, Connecticut. Top brand affinities include Indiana Pacers, Boston Bruins, Boston Red Sox, with strongest over-indexing on Indiana Pacers (3.48× the country average). Demographically, the Westfield, Massachusetts audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Westfield, Massachusetts fans

Demographic split for Westfield, Massachusetts audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.1
Estimated audience size793,343

Audience persona

The typical Westfield, Massachusetts fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Indiana Pacers.

Top regions in United States

Top regions ranked by reach for Westfield, Massachusetts in United States
RegionReachAffinity
Massachusetts242,03515.49×
Indiana98,8086.82×
Connecticut44,8135.63×
New York37,7800.85×
Florida18,4640.34×
California14,1860.16×
Texas11,6050.17×
New Jersey10,9250.54×
Pennsylvania8,7480.33×
New Hampshire8,3222.66×
Illinois7,9780.3×
Virginia7,3570.38×
Ohio6,9260.28×
North Carolina6,8270.29×
Rhode Island6,3822.53×
Georgia6,2020.25×
Maine6,1422.16×
Maryland4,7260.35×
Michigan3,9850.19×
Vermont3,8942.8×
Arizona3,4540.21×
South Carolina3,3100.28×
Tennessee3,1210.2×
Washington2,8790.18×
Colorado2,7080.22×
Missouri2,6580.21×
Wisconsin2,2650.19×
Kentucky2,1540.22×
Minnesota2,0240.18×
Oregon1,7010.19×
Alabama1,5640.14×
Louisiana1,5200.15×
Kansas1,5090.24×
Iowa1,3680.21×
Utah1,2830.18×
Nevada1,2480.16×
Arkansas1,1990.18×
Oklahoma1,1720.13×
Mississippi1,1690.18×
Washington, District of Columbia1,1080.46×
West Virginia9650.26×
Alaska8890.52×
Montana8400.38×
New Mexico8350.21×
Idaho8230.21×
Hawaii7860.23×
Nebraska7790.2×
North Dakota7450.46×
Wyoming7210.61×
Delaware6350.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Westfield, Massachusetts audience
BrandAffinityCategory
Indiana Pacers3.48×Sports
Boston Bruins3.83×Sports
Boston Red Sox2.28×Sports
New England Patriots1.63×Sports
Indianapolis Colts2.27×Sports
Tory Burch1.67×Fashion & Accessoires
New York Knicks1.75×Sports
Citibank1.65×Business & Career
New Jersey Devils4.5×Sports
Tom Brady1.6×Sports
Dishwasher1.55×Home & Garden
Energy bar1.77×Food & Beverages
New York Rangers2.35×Sports
Crate & Barrel1.54×Home & Garden
Toronto Maple Leafs2.48×Sports
Bruce Springsteen1.51×Music & Radio
Florida Panthers1.66×Sports
Kiehl's1.53×Beauty & Wellness
Lacrosse1.52×Sports
Buffalo Sabres1.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Westfield, Massachusetts audience
TraitClusterScore
Design AffinityPREMIUM1.29
Quality AwarenessPREMIUM1.28
IndulgenceJOY1.24
TravellingTHRILL1.16
Family OrientationCONSERVATISM1.16
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Westfield, Massachusetts
CountryShare
United States31.7%
France27.6%
Australia25.3%

See Westfield, Massachusetts audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Westfield, Massachusetts have in United States?

Westfield, Massachusetts has an estimated audience of 793,343 people in United States, concentrated in Massachusetts and Indiana.

What is the gender split and age of Westfield, Massachusetts fans?

62.2% of Westfield, Massachusetts fans are female, 37.8% are male, with an average age of 42.1 years.

Which brands do Westfield, Massachusetts fans like most?

Westfield, Massachusetts fans show strongest brand affinity for Indiana Pacers (3.48×), Boston Bruins (3.83×), and Boston Red Sox (2.28×) over the country average.

Where do Westfield, Massachusetts fans live in United States?

Westfield, Massachusetts fans in United States are most concentrated in Massachusetts (reach 242,035), Indiana (reach 98,808), and Connecticut (reach 44,813). These three regions account for the largest share of the active audience.

What other brands do Westfield, Massachusetts fans also like?

Beyond Westfield, Massachusetts itself, the audience over-indexes on Boston Bruins (3.83×), Boston Red Sox (2.28×), New England Patriots (1.63×), and Indianapolis Colts (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Westfield, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.