Rascasse Audience Intelligence

Westfield, Massachusetts Audience in United States

A data profile of the people who buy, follow and care about Westfield, Massachusetts in United States — modelled from more than twelve digital signal sources. Westfield, Massachusetts has an estimated audience of 793,343 people in United States.

#100among Department store in United States#2591among POI in United States#2095in Travel & Leisure

The average Westfield, Massachusetts fan in United States is 42.1 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Indiana, Connecticut.

Top brand affinities include Trader Joe's, Microwave oven, Citibank, with strongest over-indexing on Trader Joe's (1.61× the country average).

Demographically, the Westfield, Massachusetts audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westfield, Massachusetts fan in United States is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westfield, Massachusetts profile in United States.

Audience size
793K
in United States
Gender
62.2%♀
37.8% male
Age
42.1
average years
Country rank
#27616
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Westfield, Massachusetts fans

62.2% are female, 37.8% are male, average age 42.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Westfield, Massachusetts audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.1
Estimated audience size793,343
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Westfield, Massachusetts audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Westfield, Massachusetts audience comes from United States.

Worldwide audience distribution share by country for Westfield, Massachusetts
CountryShare
United States31.7%
France27.6%
Australia25.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westfield, Massachusetts audience in United States is strongest.

Fig. 05

Top regions by affinity

Westfield, Massachusetts fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K15.97×
02Indiana~90K5.89×
03Connecticut~40K5.33×
04New Hampshire~7K2.21×
05Rhode Island~5K1.91×
06Vermont~3K1.91×
07Maine~4K1.55×
08Alaska~2K0.95×
09South Dakota~2K0.94×
10North Dakota~2K0.94×
11Montana~2K0.93×
12West Virginia~3K0.92×
13Hawaii~3K0.92×
14Delaware~2K0.92×
15Mississippi~6K0.91×
16Idaho~4K0.91×
17Arkansas~6K0.90×
18New Mexico~4K0.90×
19Kansas~6K0.89×
20Nebraska~4K0.89×
21Louisiana~9K0.88×
22Washington, District of Columbia~2K0.88×
23Iowa~6K0.87×
24Alabama~9K0.85×
25Oklahoma~7K0.85×
26Nevada~7K0.85×
27Kentucky~8K0.84×
28Oregon~8K0.84×
29Utah~6K0.83×
30Minnesota~9K0.79×
31New York~30K0.78×
32Missouri~10K0.77×
33Wisconsin~9K0.77×
34South Carolina~9K0.76×
35Tennessee~10K0.74×
36Arizona~10K0.72×
37Colorado~9K0.72×
38Washington~10K0.71×
39Maryland~10K0.70×
40New Jersey~10K0.69×
41Michigan~10K0.68×
42Virginia~10K0.64×
43Ohio~20K0.62×
44Georgia~20K0.62×
45North Carolina~10K0.62×
46Pennsylvania~20K0.60×
47Illinois~20K0.58×
48Florida~30K0.50×
49Texas~30K0.47×
50California~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Westfield, Massachusetts, United States
0.39×1.00×15.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westfield, Massachusetts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westfield, Massachusetts audience
#·InterestCategoryAffinity×
01New Jersey DevilsSports4.68×
02Boston BruinsSports3.30×
03Indiana PacersSports2.66×
04New York RangersSports2.43×
05CitibankBusiness & Career2.09×
06Energy barFood & Beverages2.04×
07Mineral waterFood & Beverages2.03×
08CiderFood & Beverages1.96×
09Microwave ovenHome & Garden1.93×
10Private schoolKids & Family1.83×
11Non-alcoholic beverageFood & Beverages1.80×
12Bruce SpringsteenMusic & Radio1.77×
13ButcherFood & Beverages1.71×
14Garden centreHome & Garden1.65×
15Employment websiteBusiness & Career1.63×
16Trader Joe'sShopping1.61×
17New York MetsSports1.60×
18Rail transportTravel & Leisure1.58×
19Private equityBusiness & Career1.56×
20Dunkin' DonutsFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westfield, Massachusetts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westfield, Massachusetts audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Community OrientationOPEN1.37×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westfield, Massachusetts audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.52×
Sports ActivityPOWER0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Westfield, Massachusetts have in United States?

Westfield, Massachusetts has an estimated audience of 793,343 people in United States, concentrated in Massachusetts and Indiana.

02

What is the gender split and age of Westfield, Massachusetts fans?

62.2% of Westfield, Massachusetts fans are female, 37.8% are male, with an average age of 42.1 years.

03

Which brands do Westfield, Massachusetts fans like most?

Westfield, Massachusetts fans show strongest brand affinity for Trader Joe's (1.61×), Microwave oven (1.93×), and Citibank (2.09×) over the country average.

04

Where do Westfield, Massachusetts fans live in United States?

Westfield, Massachusetts fans in United States are most concentrated in Massachusetts (reach ~200K), Indiana (reach ~90K), and Connecticut (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Westfield, Massachusetts fans also like?

Beyond Westfield, Massachusetts itself, the audience over-indexes on Microwave oven (1.93×), Citibank (2.09×), Boston Bruins (3.3×), and Dunkin' Donuts (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Westfield, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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