Rascasse Audience Intelligence

WHAS11 News Audience in United States

A data profile of the people who buy, follow and care about WHAS11 News in United States — modelled from more than twelve digital signal sources. WHAS11 News has an estimated audience of 858,515 people in United States.

#293among TV Channel in United States#4830in Movies & TV

The average WHAS11 News fan in United States is 44.9 years old, more female, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, California.

Top brand affinities include Kentucky Derby, Weather forecasting, FedEx, with strongest over-indexing on Kentucky Derby (40.33× the country average).

Demographically, the WHAS11 News audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WHAS11 News fan in United States is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Kentucky Derby.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WHAS11 News profile in United States.

Audience size
859K
in United States
Gender
65.3%♀
34.7% male
Age
44.9
average years
Country rank
#26205
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WHAS11 News

65.3% are female, 34.7% are male, average age 44.9.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for WHAS11 News audience in United States
MetricValue
Female65.3%
Male34.7%
Average age44.9
Estimated audience size858,515
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the WHAS11 News audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4927%
50+31%
Fig. 04

Worldwide distribution

99.7%

of the worldwide WHAS11 News audience comes from United States.

Worldwide audience distribution share by country for WHAS11 News
CountryShare
United States99.7%
United Kingdom0.1%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WHAS11 News audience in United States is strongest.

Fig. 05

Top regions by affinity

WHAS11 News fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~400K35.44×
02Indiana~80K5.21×
03Rhode Island~3K0.97×
04North Dakota~2K0.97×
05Vermont~1K0.97×
06New Mexico~4K0.93×
07South Dakota~2K0.93×
08Alaska~2K0.92×
09Delaware~2K0.90×
10Montana~2K0.90×
11New Hampshire~3K0.88×
12Maine~3K0.88×
13Nebraska~4K0.87×
14West Virginia~3K0.87×
15Idaho~4K0.86×
16Hawaii~3K0.86×
17Washington, District of Columbia~2K0.86×
18Connecticut~7K0.84×
19Mississippi~6K0.84×
20Oklahoma~8K0.83×
21Utah~6K0.83×
22Arkansas~6K0.83×
23New Jersey~20K0.82×
24Louisiana~9K0.82×
25Nevada~7K0.82×
26Iowa~6K0.82×
27Kansas~6K0.82×
28Arizona~10K0.81×
29Massachusetts~10K0.81×
30Oregon~8K0.81×
31Maryland~10K0.80×
32Alabama~10K0.80×
33Washington~10K0.79×
34South Carolina~10K0.79×
35Minnesota~10K0.78×
36Colorado~10K0.77×
37Missouri~10K0.75×
38Virginia~10K0.71×
39Pennsylvania~20K0.70×
40New York~30K0.69×
41Tennessee~10K0.68×
42Wisconsin~9K0.66×
43California~60K0.60×
44Georgia~20K0.59×
45Michigan~10K0.59×
46Ohio~20K0.58×
47Illinois~20K0.56×
48North Carolina~10K0.55×
49Texas~30K0.45×
50Florida~30K0.45×
Fig. 06

Affinity by region

Affinity by region — WHAS11 News, United States
0.45×1.00×35.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WHAS11 News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WHAS11 News audience
#·InterestCategoryAffinity×
01Kentucky DerbySports40.33×
02Weather forecastingHome & Garden8.79×
03LotteryGames7.94×
04QVCMovies & TV5.85×
05FedExBusiness & Career5.04×
06Mortgage loansBusiness & Career3.77×
07Sustainable energyHome & Garden3.64×
08Vehicle insuranceCars & Mobility3.35×
09Discount storesShopping3.33×
107-ElevenShopping2.98×
11PinterestInternet & Social Media2.96×
12Shopping mallsShopping2.81×
13McDonald'sFood & Beverages2.78×
14SubwayFood & Beverages2.53×
15Pizza HutFood & Beverages2.40×
16FurnitureHome & Garden2.09×
17StarbucksFood & Beverages2.09×
18BarbecueFood & Beverages2.05×
19AirbnbTravel & Leisure1.92×
20Country musicMusic & Radio1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WHAS11 News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WHAS11 News audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
Family OrientationCONSERVATISM1.97×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WHAS11 News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WHAS11 News have in United States?

WHAS11 News has an estimated audience of 858,515 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of WHAS11 News fans?

65.3% of WHAS11 News fans are female, 34.7% are male, with an average age of 44.9 years.

03

Which brands do WHAS11 News fans like most?

WHAS11 News fans show strongest brand affinity for Kentucky Derby (40.33×), Weather forecasting (8.79×), and FedEx (5.04×) over the country average.

04

Where do WHAS11 News fans live in United States?

WHAS11 News fans in United States are most concentrated in Kentucky (reach ~400K), Indiana (reach ~80K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do WHAS11 News fans also like?

Beyond WHAS11 News itself, the audience over-indexes on Weather forecasting (8.79×), FedEx (5.04×), Mortgage loans (3.77×), and Pinterest (2.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WHAS11 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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