WHAS11 News Audience in United States
WHAS11 News has an estimated audience of 858,397 people in United States. 65.3% are female, 34.7% are male, average age 44.9. Top regions: Kentucky, Indiana, Michigan. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Khan Academy.
The average WHAS11 News fan in United States is 44.9 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Michigan. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (6.83× the country average). Demographically, the WHAS11 News audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WHAS11 News fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 44.9 |
| Estimated audience size | 858,397 |
Audience persona
The typical WHAS11 News fan in United States is more female, around 44.9 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 369,286 | 34.31× |
| Indiana | 69,128 | 4.41× |
| Michigan | 7,044 | 0.31× |
| Texas | 6,819 | 0.09× |
| North Carolina | 6,099 | 0.24× |
| Florida | 6,027 | 0.1× |
| Georgia | 4,188 | 0.16× |
| Ohio | 3,872 | 0.15× |
| Illinois | 3,032 | 0.11× |
| Wisconsin | 2,578 | 0.2× |
| Tennessee | 2,459 | 0.14× |
| West Virginia | 2,341 | 0.59× |
| California | 1,974 | 0.02× |
| Pennsylvania | 1,965 | 0.07× |
| Missouri | 1,745 | 0.13× |
| Virginia | 1,704 | 0.08× |
| Mississippi | 1,512 | 0.21× |
| Idaho | 1,297 | 0.3× |
| Arkansas | 1,259 | 0.18× |
| Alabama | 1,251 | 0.1× |
| New York | 1,231 | 0.03× |
| Montana | 1,222 | 0.51× |
| South Dakota | 1,206 | 0.61× |
| South Carolina | 1,184 | 0.09× |
| Louisiana | 1,176 | 0.11× |
| Oklahoma | 1,150 | 0.12× |
| Minnesota | 1,122 | 0.09× |
| Iowa | 1,095 | 0.15× |
| Colorado | 1,081 | 0.08× |
| Kansas | 1,081 | 0.16× |
| Nebraska | 1,007 | 0.23× |
| Oregon | 986 | 0.1× |
| Maryland | 969 | 0.07× |
| Alaska | 934 | 0.51× |
| Washington | 913 | 0.05× |
| Utah | 882 | 0.11× |
| Arizona | 833 | 0.05× |
| Hawaii | 826 | 0.22× |
| Massachusetts | 818 | 0.05× |
| Nevada | 811 | 0.1× |
| New Hampshire | 771 | 0.23× |
| Wyoming | 757 | 0.6× |
| Connecticut | 754 | 0.09× |
| Maine | 744 | 0.24× |
| New Jersey | 725 | 0.03× |
| Delaware | 667 | 0.28× |
| Washington, District of Columbia | 482 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 6.83× | Business & Career |
| Google Maps | 6.44× | Internet & Social Media |
| Indeed.com | 5.78× | Business & Career |
| CarGurus | 7.77× | Cars & Mobility |
| Khan Academy | 8.92× | Business & Career |
| Circle K | 7.24× | Shopping |
| AccuWeather | 6.4× | Home & Garden |
| Diane Keaton | 6.12× | Movies & TV |
| Enterprise Rent-A-Car | 5.99× | Cars & Mobility |
| Google News | 5.46× | News |
| Autism Awareness | 8.28× | Health |
| Beetlejuice | 4.2× | Movies & TV |
| Diabetes mellitus awareness | 5.79× | Health |
| DeviantArt | 5.93× | Internet & Social Media |
| Kia Sportage | 16.5× | Cars & Mobility |
| Aaron Rodgers | 5.01× | Sports |
| Bruce Willis | 5.62× | Movies & TV |
| Singer-songwriter | 2.96× | Music & Radio |
| Kendra Scott | 7.69× | Fashion & Accessoires |
| ICloud | 6.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
| Need for Security | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| United Kingdom | 0.1% |
| Germany | 0.0% |
See WHAS11 News audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WHAS11 News have in United States?
WHAS11 News has an estimated audience of 858,397 people in United States, concentrated in Kentucky and Indiana.
What is the gender split and age of WHAS11 News fans?
65.3% of WHAS11 News fans are female, 34.7% are male, with an average age of 44.9 years.
Which brands do WHAS11 News fans like most?
WHAS11 News fans show strongest brand affinity for Capital One (6.83×), Google Maps (6.44×), and Indeed.com (5.78×) over the country average.
Where do WHAS11 News fans live in United States?
WHAS11 News fans in United States are most concentrated in Kentucky (reach 369,286), Indiana (reach 69,128), and Michigan (reach 7,044). These three regions account for the largest share of the active audience.
What other brands do WHAS11 News fans also like?
Beyond WHAS11 News itself, the audience over-indexes on Google Maps (6.44×), Indeed.com (5.78×), CarGurus (7.77×), and Khan Academy (8.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WHAS11 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.