Winter Park, Florida Audience in United States
Winter Park, Florida has an estimated audience of 1,428,979 people in United States. 63.2% are female, 36.8% are male, average age 39.6. Top brand affinities: Goop, Governor of Michigan, Wok, UK garage, headspace.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.21× the country average). Demographically, the Winter Park, Florida audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Winter Park, Florida fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 39.6 |
| Estimated audience size | 1,428,979 |
Audience persona
The typical Winter Park, Florida fan in United States is more female, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.21× | Internet & Social Media |
| Governor of Michigan | 15.35× | Politics & Society |
| Wok | 11.93× | Food & Beverages |
| UK garage | 9.3× | Music & Radio |
| headspace | 15.83× | Health |
| Google Home | 9.46× | Technology & Electronics |
| Vocal harmony | 6.13× | Music & Radio |
| Grinch | 5.42× | Movies & TV |
| Hibachi | 9.59× | Food & Beverages |
| Grace Slick | 10.51× | Music & Radio |
| Cherish (group) | 12.95× | Music & Radio |
| TV Fanatic | 12.24× | Movies & TV |
| Fairy godmother | 8.44× | Literature |
| Kikar HaShabbat | 18.04× | News |
| No Escape (1994 film) | 12.29× | Movies & TV |
| Lulu 黃路梓茵 | 2.91× | Movies & TV |
| Harlow | 12.59× | Travel & Leisure |
| Israel | 2.14× | Travel & Leisure |
| Hipster | 9.61× | Politics & Society |
| Étretat | 26.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Family Orientation | CONSERVATISM | 1.44 |
| Spirituality | BALANCE | 1.39 |
| Career Orientation | POWER | 1.37 |
| Travelling | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.6% |
| United Kingdom | 4.9% |
| Australia | 3.7% |
See Winter Park, Florida audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Winter Park, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.