Wirtz Audience in United States
Wirtz has an estimated audience of 276,324 people in United States. 41.3% are female, 58.7% are male, average age 37.6. Top brand affinities: Dog breed, Who Wants to Be a Millionaire?, Throne of Glass, Winemaking, Monogram.
Top brand affinities include Dog breed, Who Wants to Be a Millionaire?, Throne of Glass, with strongest over-indexing on Dog breed (3.3× the country average). Demographically, the Wirtz audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Wirtz fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 37.6 |
| Estimated audience size | 276,324 |
Audience persona
The typical Wirtz fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.3× | Pets & Animals |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Throne of Glass | 11.56× | Literature |
| Winemaking | 6.35× | Food & Beverages |
| Monogram | 4.78× | Home & Garden |
| Israel | 2.14× | Travel & Leisure |
| Grinch | 3.2× | Movies & TV |
| Passaic County, New Jersey | 8.32× | Travel & Leisure |
| Jingoism | 1.7× | Politics & Society |
| Wikia | 2.52× | Internet & Social Media |
| Google Photos | 1.81× | Technology & Electronics |
| Car Seat Headrest | 11.89× | Music & Radio |
| Home staging | 3.53× | Home & Garden |
| The Finder (U.S. TV series) | 14.58× | Movies & TV |
| Jezebel (film) | 4.48× | Movies & TV |
| Chromebook | 3.58× | Technology & Electronics |
| Ichiro Suzuki | 6.35× | Sports |
| 3D printing | 1.52× | Technology & Electronics |
| Vocal harmony | 2.67× | Music & Radio |
| Grammarly | 2.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.2 |
| Need for Security | CONSERVATISM | 1.54 |
| Risk Appetite | THRILL | 1.5 |
| Individualism | JOY | 1.44 |
| Extroversion | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.5% |
| United Kingdom | 13.8% |
| United States | 5.6% |
See Wirtz audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wirtz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.