WPXI Audience in United States

WPXI has an estimated audience of 1,704,364 people in United States. 60.8% are female, 39.2% are male, average age 40.4. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, Google Maps, Kia Sportage.

The average WPXI fan in United States is 40.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, with strongest over-indexing on Pittsburgh Penguins (17.81× the country average). Demographically, the WPXI audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of WPXI fans

Demographic split for WPXI audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.4
Estimated audience size1,704,364

Audience persona

The typical WPXI fan in United States is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pittsburgh Penguins.

Top regions in United States

Top regions ranked by reach for WPXI in United States
RegionReachAffinity
Pennsylvania1,278,27439.98×
Ohio42,6700.81×
Florida37,7470.33×
New York35,7330.38×
West Virginia24,5273.09×
Virginia19,6630.47×
Texas19,5590.13×
North Carolina19,1740.37×
South Carolina11,5770.45×
California11,5230.06×
Maryland10,0570.34×
Georgia9,6490.18×
Illinois7,5160.13×
Michigan7,4630.17×
New Jersey5,9390.14×
Indiana5,6020.18×
Tennessee5,0100.15×
Kentucky4,4600.21×
Missouri3,7800.14×
Massachusetts3,5830.11×
Nevada3,2270.2×
Arizona3,0570.09×
Washington2,9500.09×
Colorado2,8920.11×
Wisconsin2,4470.1×
Alabama2,2810.1×
Iowa1,9240.14×
Arkansas1,9060.14×
Minnesota1,8570.08×
Washington, District of Columbia1,7950.35×
Louisiana1,6290.07×
Connecticut1,5480.09×
Delaware9710.21×
Oregon9470.05×
Oklahoma8750.05×
Maine8560.14×
New Hampshire8200.12×
Kansas7800.06×
Mississippi7430.05×
Utah6950.05×
New Mexico6120.07×
Alaska6120.17×
Hawaii4690.06×
Rhode Island4340.08×
Nebraska4290.05×
North Dakota3870.11×
South Dakota3740.1×
Idaho3520.04×
Vermont3200.11×
Montana2730.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WPXI audience
BrandAffinityCategory
Pittsburgh Penguins17.81×Sports
Pittsburgh Steelers7.43×Sports
Pittsburgh Pirates12.09×Sports
Google Maps3.68×Internet & Social Media
Kia Sportage19.15×Cars & Mobility
Capital One3.53×Business & Career
Aaron Rodgers5.16×Sports
CarGurus4.66×Cars & Mobility
Indeed.com3.21×Business & Career
Enterprise Rent-A-Car4.31×Cars & Mobility
Autism Awareness6.3×Health
Diabetes mellitus awareness4.4×Health
Singer-songwriter2.37×Music & Radio
MSN2.23×News
Staples (Canada)2.93×Business & Career
Google News3.17×News
Circle K3.75×Shopping
Microblogging4.6×Technology & Electronics
Honda HR-V13.02×Cars & Mobility
Vueling20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WPXI audience
TraitClusterScore
Urban LifestyleOPEN1.27
ExtroversionTHRILL1.21
Convenience OrientationPREMIUM1.18
Family OrientationCONSERVATISM1.17
Community OrientationOPEN1.16
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for WPXI
CountryShare
United States94.1%
United Kingdom1.2%
Germany0.7%

See WPXI audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WPXI have in United States?

WPXI has an estimated audience of 1,704,364 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of WPXI fans?

60.8% of WPXI fans are female, 39.2% are male, with an average age of 40.4 years.

Which brands do WPXI fans like most?

WPXI fans show strongest brand affinity for Pittsburgh Penguins (17.81×), Pittsburgh Steelers (7.43×), and Pittsburgh Pirates (12.09×) over the country average.

Where do WPXI fans live in United States?

WPXI fans in United States are most concentrated in Pennsylvania (reach 1,278,274), Ohio (reach 42,670), and Florida (reach 37,747). These three regions account for the largest share of the active audience.

What other brands do WPXI fans also like?

Beyond WPXI itself, the audience over-indexes on Pittsburgh Steelers (7.43×), Pittsburgh Pirates (12.09×), Google Maps (3.68×), and Kia Sportage (19.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WPXI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.