Rascasse Audience Intelligence

WPXI Audience in United States

A data profile of the people who buy, follow and care about WPXI in United States — modelled from more than twelve digital signal sources. WPXI has an estimated audience of 1,667,827 people in United States.

#1072among Movie / TV Show / Series in United States#2662in Movies & TV

The average WPXI fan in United States is 40.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, Florida.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, QVC, with strongest over-indexing on Pittsburgh Penguins (22.12× the country average).

Demographically, the WPXI audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WPXI fan in United States is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WPXI profile in United States.

Audience size
1.7M
in United States
Gender
60.8%♀
39.2% male
Age
40.4
average years
Country rank
#16387
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WPXI viewers

60.8% are female, 39.2% are male, average age 40.4.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for WPXI audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.4
Estimated audience size1,667,827
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the WPXI audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4926%
50+19%
Fig. 04

Worldwide distribution

93.9%

of the worldwide WPXI audience comes from United States.

Worldwide audience distribution share by country for WPXI
CountryShare
United States93.9%
United Kingdom1.2%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WPXI audience in United States is strongest.

Fig. 05

Top regions by affinity

WPXI fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~1.5M39.58×
02West Virginia~30K3.41×
03Ohio~40K0.79×
04Montana~3K0.71×
05North Dakota~2K0.71×
06South Dakota~3K0.70×
07Idaho~6K0.66×
08Alaska~2K0.66×
09Vermont~2K0.65×
10Nebraska~5K0.63×
11Hawaii~4K0.60×
12Rhode Island~3K0.57×
13Mississippi~8K0.56×
14Virginia~20K0.54×
15Washington, District of Columbia~3K0.54×
16Oklahoma~10K0.51×
17New Mexico~4K0.49×
18New Hampshire~3K0.49×
19Delaware~2K0.49×
20Maine~3K0.48×
21South Carolina~10K0.47×
22Utah~7K0.47×
23Kansas~6K0.47×
24Arkansas~6K0.44×
25Oregon~8K0.43×
26North Carolina~20K0.38×
27Iowa~5K0.38×
28Maryland~10K0.37×
29Louisiana~8K0.36×
30New York~30K0.35×
31Florida~40K0.33×
32Alabama~8K0.33×
33Kentucky~7K0.33×
34Connecticut~6K0.33×
35Minnesota~8K0.32×
36Nevada~5K0.32×
37Wisconsin~7K0.29×
38Indiana~9K0.28×
39Missouri~7K0.26×
40Tennessee~9K0.25×
41Washington~8K0.25×
42Colorado~7K0.25×
43Georgia~10K0.24×
44Arizona~8K0.24×
45Michigan~10K0.23×
46Massachusetts~7K0.22×
47New Jersey~9K0.21×
48Illinois~10K0.18×
49Texas~20K0.14×
50California~20K0.11×
Fig. 06

Affinity by region

Affinity by region — WPXI, United States
0.11×1.00×39.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WPXI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WPXI audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports22.12×
02Pittsburgh PiratesSports15.12×
03Vegas Golden KnightsSports11.11×
04QVCMovies & TV6.85×
05Pittsburgh SteelersSports5.40×
06Weather forecastingHome & Garden4.88×
07Kia MotorsCars & Mobility4.54×
08Seattle MarinersSports4.46×
09FedExBusiness & Career4.05×
10Discount storesShopping3.52×
11Mortgage loansBusiness & Career3.06×
12Vehicle insuranceCars & Mobility2.98×
13Solar energyHome & Garden2.74×
14Shopping mallsShopping2.61×
15SubwayFood & Beverages2.58×
16Pizza HutFood & Beverages2.54×
17McDonald'sFood & Beverages2.43×
18PinterestInternet & Social Media2.38×
19BarbecueFood & Beverages1.81×
20FurnitureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WPXI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WPXI audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
Family OrientationCONSERVATISM1.93×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WPXI audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WPXI have in United States?

WPXI has an estimated audience of 1,667,827 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of WPXI viewers?

60.8% of WPXI fans are female, 39.2% are male, with an average age of 40.4 years.

03

Which brands do WPXI fans like most?

WPXI fans show strongest brand affinity for Pittsburgh Penguins (22.12×), Pittsburgh Pirates (15.12×), and QVC (6.85×) over the country average.

04

Where do WPXI fans live in United States?

WPXI fans in United States are most concentrated in Pennsylvania (reach ~1.5M), Ohio (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WPXI fans also like?

Beyond WPXI itself, the audience over-indexes on Pittsburgh Pirates (15.12×), QVC (6.85×), Pittsburgh Steelers (5.4×), and FedEx (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See WPXI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WPXI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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