WPXI Audience in United States

WPXI logo

WPXI has an estimated audience of 1,704,364 people in United States. 60.8% are female, 39.2% are male, average age 40.4. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Who Wants to Be a Millionaire?, Elsword, Alaska, Minnesota, John James Audubon.

The average WPXI fan in United States is 40.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Who Wants to Be a Millionaire?, Elsword, Alaska, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the WPXI audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of WPXI fans

Demographic split for WPXI audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.4
Estimated audience size1,704,364

Audience persona

The typical WPXI fan in United States is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for WPXI in United States
RegionReachAffinity
Pennsylvania1,278,27439.98×
Ohio42,6700.81×
Florida37,7470.33×
New York35,7330.38×
West Virginia24,5273.09×
Virginia19,6630.47×
Texas19,5590.13×
North Carolina19,1740.37×
South Carolina11,5770.45×
California11,5230.06×
Maryland10,0570.34×
Georgia9,6490.18×
Illinois7,5160.13×
Michigan7,4630.17×
New Jersey5,9390.14×
Indiana5,6020.18×
Tennessee5,0100.15×
Kentucky4,4600.21×
Missouri3,7800.14×
Massachusetts3,5830.11×
Nevada3,2270.2×
Arizona3,0570.09×
Washington2,9500.09×
Colorado2,8920.11×
Wisconsin2,4470.1×
Alabama2,2810.1×
Iowa1,9240.14×
Arkansas1,9060.14×
Minnesota1,8570.08×
Washington, District of Columbia1,7950.35×
Louisiana1,6290.07×
Connecticut1,5480.09×
Delaware9710.21×
Oregon9470.05×
Oklahoma8750.05×
Maine8560.14×
New Hampshire8200.12×
Kansas7800.06×
Mississippi7430.05×
Utah6950.05×
New Mexico6120.07×
Alaska6120.17×
Hawaii4690.06×
Rhode Island4340.08×
Nebraska4290.05×
North Dakota3870.11×
South Dakota3740.1×
Idaho3520.04×
Vermont3200.11×
Montana2730.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WPXI audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Elsword19.15×Games
Alaska1.71×Travel & Leisure
Minnesota1.52×Travel & Leisure
John James Audubon17.81×Literature
Israel1.68×Travel & Leisure
Pro-Ject3.21×Music & Radio
Governor of Michigan3.59×Politics & Society
Goop2.55×Internet & Social Media
Fairy godmother3.47×Literature
Vocal harmony2.04×Music & Radio
Hipster4.23×Politics & Society
Home staging2.28×Home & Garden
Sinaloa1.59×Travel & Leisure
Grinch1.67×Movies & TV
Historic site1.71×Arts & Culture
Jeep Wagoneer2.27×Cars & Mobility
Wok2.36×Food & Beverages
Voter registration1.72×Politics & Society
Mathcore2.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WPXI audience
TraitClusterScore
Urban LifestyleOPEN1.27
ExtroversionTHRILL1.21
Convenience OrientationPREMIUM1.18
Family OrientationCONSERVATISM1.17
Community OrientationOPEN1.16
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for WPXI
CountryShare
United States94.1%
United Kingdom1.2%
Germany0.7%

See WPXI audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WPXI have in United States?

WPXI has an estimated audience of 1,704,364 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of WPXI fans?

60.8% of WPXI fans are female, 39.2% are male, with an average age of 40.4 years.

Which brands do WPXI fans like most?

WPXI fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Elsword (19.15×), and Alaska (1.71×) over the country average.

Where do WPXI fans live in United States?

WPXI fans in United States are most concentrated in Pennsylvania (reach 1,278,274), Ohio (reach 42,670), and Florida (reach 37,747). These three regions account for the largest share of the active audience.

What other brands do WPXI fans also like?

Beyond WPXI itself, the audience over-indexes on Elsword (19.15×), Alaska (1.71×), Minnesota (1.52×), and John James Audubon (17.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WPXI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.