WTHR Audience in United States

WTHR logo

WTHR has an estimated audience of 2,948,925 people in United States. 64.6% are female, 35.4% are male, average age 42.8. Top regions: Indiana, Illinois, Florida. Top brand affinities: Pillow, Finding Your Roots, International University of Business Agriculture and Technology, Ural Mountains, The Finder (U.S. TV series).

The average WTHR fan in United States is 42.8 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Florida. Top brand affinities include Pillow, Finding Your Roots, International University of Business Agriculture and Technology, with strongest over-indexing on Pillow (1.71× the country average). Demographically, the WTHR audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WTHR fans

Demographic split for WTHR audience in United States
MetricValue
Female64.6%
Male35.4%
Average age42.8
Estimated audience size2,948,925

Audience persona

The typical WTHR fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for WTHR in United States
RegionReachAffinity
Indiana2,211,69444.97×
Illinois59,2870.6×
Florida43,3120.22×
Ohio24,0980.27×
Michigan19,3640.25×
Kentucky18,7050.51×
Texas14,1110.06×
Tennessee13,9350.24×
California12,8940.04×
Georgia10,8490.12×
New York10,0580.06×
North Carolina9,6410.11×
Virginia9,5800.13×
Arizona9,4760.16×
Pennsylvania9,3400.09×
South Carolina7,4200.17×
Missouri6,2350.13×
Alabama6,2150.15×
Wisconsin5,2890.12×
Colorado5,0500.11×
Iowa4,2520.18×
Minnesota4,1870.1×
Oklahoma4,1560.13×
Washington3,5250.06×
Arkansas3,3280.14×
Mississippi3,0600.13×
Massachusetts2,9260.05×
Nevada2,6710.09×
New Jersey2,5960.03×
Louisiana2,3300.06×
Maryland2,1180.04×
New Hampshire1,9860.17×
Oregon1,8230.05×
West Virginia1,5240.11×
Connecticut1,4500.05×
Nebraska1,4290.1×
Kansas1,3950.06×
Utah1,3450.05×
Montana1,1240.14×
Washington, District of Columbia1,0460.12×
Maine1,0160.1×
New Mexico9790.07×
Hawaii7300.06×
Idaho5090.03×
South Dakota4740.07×
Rhode Island4500.05×
Delaware3930.05×
Alaska3620.06×
Vermont3290.06×
North Dakota3280.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WTHR audience
BrandAffinityCategory
Pillow1.71×Home & Garden
Finding Your Roots5.87×Movies & TV
International University of Business Agriculture and Technology1.61×Business & Career
Ural Mountains1.53×Travel & Leisure
The Finder (U.S. TV series)2.16×Movies & TV
Shannon Leto1.61×Movies & TV
All You Need Is Love1.59×Music & Radio
Seven Sister States1.59×
Elizabeth Hoyt1.57×Literature
Pisco Sour1.63×Food & Beverages
Tabriz1.65×Travel & Leisure
Amir Peretz1.74×Politics & Society
JS Kairouan2×Sports
Ivanec1.73×
Záhorská Bystrica1.97×Travel & Leisure
JT Bioscoop2.04×
Lloyd Irvin Jr.3.2×Sports
Lin Chih-sheng1.5×Sports
Syed Mokhtar Al-Bukhary1.51×Business & Career
BuzzFil.com1.54×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WTHR audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.12
Price SensitivityPREMIUM1.12
TraditionCONSERVATISM1.1
SpiritualityBALANCE1.07
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for WTHR
CountryShare
United States98.7%
Germany0.2%
China0.2%

See WTHR audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WTHR have in United States?

WTHR has an estimated audience of 2,948,925 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of WTHR fans?

64.6% of WTHR fans are female, 35.4% are male, with an average age of 42.8 years.

Which brands do WTHR fans like most?

WTHR fans show strongest brand affinity for Pillow (1.71×), Finding Your Roots (5.87×), and International University of Business Agriculture and Technology (1.61×) over the country average.

Where do WTHR fans live in United States?

WTHR fans in United States are most concentrated in Indiana (reach 2,211,694), Illinois (reach 59,287), and Florida (reach 43,312). These three regions account for the largest share of the active audience.

What other brands do WTHR fans also like?

Beyond WTHR itself, the audience over-indexes on Finding Your Roots (5.87×), International University of Business Agriculture and Technology (1.61×), Ural Mountains (1.53×), and The Finder (U.S. TV series) (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WTHR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.