Rascasse Audience Intelligence

Xdinary Heroes Audience in United States

A data profile of the people who buy, follow and care about Xdinary Heroes in United States — modelled from more than twelve digital signal sources. Xdinary Heroes has an estimated audience of 214,132 people in United States.

#29among K-pop in United States#14263among Person in United States#8401in Music & Radio

The average Xdinary Heroes fan in United States is 27.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Millie Bobby Brown, Harry Styles, Art exhibition, with strongest over-indexing on Millie Bobby Brown (6.65× the country average).

Demographically, the Xdinary Heroes audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xdinary Heroes fan in United States is more female, around 27.2 years old, with strong Risk Appetite tendencies and a notable affinity for Millie Bobby Brown.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xdinary Heroes profile in United States.

Audience size
214K
in United States
Gender
62.5%♀
37.5% male
Age
27.2
average years
Country rank
#56896
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xdinary Heroes fans

62.5% are female, 37.5% are male, average age 27.2.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Xdinary Heroes audience in United States
MetricValue
Female62.5%
Male37.5%
Average age27.2
Estimated audience size214,132
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Xdinary Heroes audience in United States
Age bracketShare%
16-1954%
20-2922%
30-3913%
40-499%
50+2%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Xdinary Heroes audience comes from United States.

Worldwide audience distribution share by country for Xdinary Heroes
CountryShare
United States24.5%
Japan17.2%
Indonesia9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xdinary Heroes audience in United States is strongest.

Fig. 05

Top regions by affinity

Xdinary Heroes fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.55×
02Texas~30K1.52×
03Oklahoma~4K1.38×
04Georgia~9K1.29×
05Maryland~5K1.17×
06Utah~2K1.16×
07Illinois~9K1.13×
08Virginia~6K1.13×
09Kentucky~3K1.13×
10South Carolina~4K1.12×
11Kansas~2K1.12×
12Washington~5K1.11×
13Arkansas~2K1.11×
14North Carolina~8K1.10×
15Washington, District of Columbia<1K1.10×
16Arizona~5K1.08×
17Hawaii~1K1.08×
18Indiana~5K1.07×
19New Mexico~1K1.07×
20Alabama~3K1.06×
21Nevada~2K1.06×
22Louisiana~3K1.01×
23Tennessee~5K0.99×
24Pennsylvania~8K0.98×
25Mississippi~2K0.98×
26Florida~20K0.97×
27New Jersey~6K0.97×
28West Virginia~1K0.97×
29Rhode Island<1K0.97×
30Alaska<1K0.97×
31Vermont<1K0.97×
32New York~10K0.96×
33South Dakota<1K0.96×
34Idaho~1K0.95×
35Nebraska~1K0.94×
36Delaware<1K0.94×
37Ohio~7K0.93×
38Missouri~3K0.92×
39Oregon~2K0.92×
40North Dakota<1K0.92×
41New Hampshire<1K0.91×
42Montana<1K0.91×
43Colorado~3K0.89×
44Connecticut~2K0.89×
45Maine<1K0.88×
46Michigan~5K0.85×
47Minnesota~3K0.84×
48Iowa~2K0.84×
49Massachusetts~4K0.83×
50Wisconsin~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Xdinary Heroes, United States
0.82×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xdinary Heroes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xdinary Heroes audience
#·InterestCategoryAffinity×
01Thai AirwaysTravel & Leisure26.62×
02Bubble teaFood & Beverages8.46×
03Harry StylesMusic & Radio7.75×
04LidlShopping7.00×
05Millie Bobby BrownMovies & TV6.65×
06Sports bettingGames5.99×
07PhotovoltaicsHome & Garden5.99×
08Teyana TaylorMovies & TV5.68×
09Motorcycle helmetCars & Mobility5.47×
10Touring motorcycleCars & Mobility5.47×
11Gothic fashionFashion & Accessoires5.26×
12Art exhibitionArts & Culture4.70×
13Contemporary artArts & Culture3.85×
14Solar energyHome & Garden3.49×
15Fine artBusiness & Career3.29×
16Role-playing gamesGames3.28×
17BakeryFood & Beverages3.25×
18Pet foodPets & Animals2.89×
19Taylor SwiftMusic & Radio2.62×
20Harry PotterMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xdinary Heroes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xdinary Heroes audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.96×
Sports ActivityPOWER1.87×
PatriotismCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xdinary Heroes audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
TraditionCONSERVATISM0.86×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xdinary Heroes have in United States?

Xdinary Heroes has an estimated audience of 214,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Xdinary Heroes fans?

62.5% of Xdinary Heroes fans are female, 37.5% are male, with an average age of 27.2 years.

03

Which brands do Xdinary Heroes fans like most?

Xdinary Heroes fans show strongest brand affinity for Millie Bobby Brown (6.65×), Harry Styles (7.75×), and Art exhibition (4.7×) over the country average.

04

Where do Xdinary Heroes fans live in United States?

Xdinary Heroes fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Xdinary Heroes fans also like?

Beyond Xdinary Heroes itself, the audience over-indexes on Harry Styles (7.75×), Art exhibition (4.7×), Fine art (3.29×), and Contemporary art (3.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Xdinary Heroes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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