Zagg Audience in United States

Zagg logo

Zagg has an estimated audience of 715,931 people in United States. 39.4% are female, 60.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Mothercare, Del Mar Fairgrounds, Ridder, Kazakhstan, Wikia.

The average Zagg fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Mothercare, Del Mar Fairgrounds, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Zagg audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Zagg fans

Demographic split for Zagg audience in United States
MetricValue
Female39.4%
Male60.6%
Average age42.2
Estimated audience size715,931

Audience persona

The typical Zagg fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Zagg in United States
RegionReachAffinity
California74,7450.95×
Texas59,8400.97×
Florida38,6760.8×
New York33,9560.85×
Utah30,4764.75×
Illinois20,5450.86×
Ohio20,4730.93×
North Carolina18,6470.87×
Pennsylvania18,5340.77×
Georgia18,4960.84×
Michigan17,8570.95×
New Jersey17,3790.95×
Colorado16,3701.45×
Arizona15,2921.05×
Virginia14,1570.81×
Tennessee12,3110.86×
Indiana11,2930.86×
Massachusetts10,9890.78×
Washington10,8900.76×
Minnesota10,7661.05×
South Carolina9,9050.92×
Missouri9,5450.83×
Maryland9,4870.77×
Alabama8,4670.85×
Wisconsin8,1340.76×
Louisiana7,2760.79×
Oklahoma6,6810.84×
Oregon6,6700.81×
Kansas6,5001.15×
Connecticut5,9920.83×
Kentucky5,9310.66×
Nevada5,6900.82×
Iowa5,4830.93×
Idaho5,1991.45×
Nebraska5,0271.4×
Arkansas4,7830.81×
New Mexico4,0131.12×
Mississippi3,1860.54×
Alaska2,9051.9×
Hawaii2,5680.83×
New Hampshire2,4720.88×
Montana2,2431.13×
North Dakota2,0871.42×
Maine2,0560.8×
West Virginia1,9850.6×
South Dakota1,9081.15×
Rhode Island1,8860.83×
Washington, District of Columbia1,4750.69×
Delaware1,2090.61×
Wyoming1,1151.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zagg audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Mothercare8.86×Kids & Family
Del Mar Fairgrounds54.03×Sports
Ridder, Kazakhstan73.8×Travel & Leisure
Wikia5.26×Internet & Social Media
Combat sport2.32×Sports
Iowa River35.17×Travel & Leisure
Kona Grill13.88×Food & Beverages
Home construction1.78×Home & Garden
Arco Iris24.66×Music & Radio
Israel2.26×Travel & Leisure
Bank account2.42×Business & Career
Natural rubber2.02×Cars & Mobility
Alaska1.57×Travel & Leisure
Justice2.58×Politics & Society
Boracay8.4×Travel & Leisure
Litter box1.74×Pets & Animals
CAC 404.21×Business & Career
Home staging4.13×Home & Garden
Quezon16.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zagg audience
TraitClusterScore
Quality AwarenessPREMIUM2.77
SustainabilityBALANCE2.36
Design AffinityPREMIUM1.88
Family OrientationCONSERVATISM1.74
Early Adopter MentalityPOWER1.73
DIY MentalityTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Zagg
CountryShare
United States82.9%
United Kingdom2.8%
Germany1.5%

See Zagg audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Zagg have in United States?

Zagg has an estimated audience of 715,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Zagg fans?

39.4% of Zagg fans are female, 60.6% are male, with an average age of 42.2 years.

Which brands do Zagg fans like most?

Zagg fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Mothercare (8.86×), and Del Mar Fairgrounds (54.03×) over the country average.

Where do Zagg fans live in United States?

Zagg fans in United States are most concentrated in California (reach 74,745), Texas (reach 59,840), and Florida (reach 38,676). These three regions account for the largest share of the active audience.

What other brands do Zagg fans also like?

Beyond Zagg itself, the audience over-indexes on Mothercare (8.86×), Del Mar Fairgrounds (54.03×), Ridder, Kazakhstan (73.8×), and Wikia (5.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zagg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.