Rascasse Audience Intelligence

Zagg Target Market in United States

A data profile of the people who buy, follow and care about Zagg in United States — modelled from more than twelve digital signal sources. Zagg has an estimated audience of 710,604 people in United States.

#8among Consumer electronics in United States#3051among Brand in United States#871in Technology & Electronics

The average Zagg fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thandie Newton, Asurion, Paperless Post, with strongest over-indexing on Thandie Newton (171.88× the country average).

Demographically, the Zagg audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zagg fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Thandie Newton.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zagg profile in United States.

Audience size
711K
in United States
Gender
39.4%♀
60.6% male
Age
42.2
average years
Country rank
#29636
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zagg

39.4% are female, 60.6% are male, average age 42.2.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Zagg audience in United States
MetricValue
Female39.4%
Male60.6%
Average age42.2
Estimated audience size710,604
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Zagg audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Zagg audience comes from United States.

Worldwide audience distribution share by country for Zagg
CountryShare
United States82.6%
United Kingdom2.8%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zagg audience in United States is strongest.

Fig. 05

Top regions by affinity

Zagg customers by region in United States
#RegionReachAffinity×
01Utah~30K4.60×
02Alaska~3K2.07×
03Idaho~5K1.52×
04North Dakota~2K1.44×
05Colorado~20K1.38×
06Nebraska~5K1.32×
07Montana~2K1.13×
08South Dakota~2K1.13×
09Wyoming~1K1.11×
10Kansas~6K1.10×
11New Mexico~4K1.10×
12Minnesota~10K0.99×
13Arizona~10K0.97×
14Iowa~6K0.94×
15Texas~60K0.93×
16New Jersey~20K0.93×
17South Carolina~10K0.92×
18Oklahoma~7K0.91×
19New Hampshire~3K0.91×
20California~70K0.90×
21Michigan~20K0.89×
22Rhode Island~2K0.89×
23Ohio~20K0.86×
24Hawaii~3K0.86×
25Maine~2K0.86×
26North Carolina~20K0.85×
27Tennessee~10K0.85×
28Alabama~9K0.85×
29Arkansas~5K0.85×
30Connecticut~6K0.84×
31Indiana~10K0.83×
32Louisiana~8K0.82×
33New York~30K0.81×
34Illinois~20K0.81×
35Missouri~9K0.81×
36Nevada~6K0.81×
37Oregon~7K0.80×
38Florida~40K0.79×
39Georgia~20K0.79×
40Virginia~10K0.79×
41Maryland~10K0.78×
42Massachusetts~10K0.77×
43West Virginia~3K0.76×
44Pennsylvania~20K0.75×
45Wisconsin~8K0.75×
46Washington, District of Columbia~2K0.74×
47Washington~10K0.72×
48Kentucky~6K0.71×
49Delaware~1K0.71×
50Mississippi~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Zagg, United States
0.65×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zagg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zagg audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV171.88×
02EsriTechnology & Electronics100.91×
03ITV (TV channel)Movies & TV93.72×
04AsurionBusiness & Career59.26×
05AvayaTechnology & Electronics58.71×
06Avast!Technology & Electronics53.60×
07Paperless PostShopping49.94×
08LifeLockTechnology & Electronics42.29×
09ZendeskInternet & Social Media37.86×
10Alan TuringPolitics & Society30.99×
11AtlassianTechnology & Electronics30.90×
12TwilioTechnology & Electronics29.88×
13Trend MicroTechnology & Electronics28.49×
14TissotFashion & Accessoires23.33×
15FlightAwareTravel & Leisure20.90×
16T. Rowe PriceBusiness & Career18.57×
17AetnaBusiness & Career14.05×
18NASDAQBusiness & Career12.12×
19The UPS StoreShopping7.95×
20Sustainable energyHome & Garden7.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zagg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zagg audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.34×
Convenience OrientationPREMIUM2.68×
SustainabilityBALANCE2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zagg audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
MindfulnessBALANCE0.81×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zagg's target market in United States?

Zagg's target market in United States covers an estimated 710,604 people, concentrated in California and Texas.

02

What is the gender split and age of Zagg customers?

39.4% of the Zagg audience are female, 60.6% are male, with an average age of 42.2 years.

03

Which brands do Zagg fans like most?

Zagg fans show strongest brand affinity for Thandie Newton (171.88×), Asurion (59.26×), and Paperless Post (49.94×) over the country average.

04

Where do Zagg fans live in United States?

Zagg fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zagg fans also like?

Beyond Zagg itself, the audience over-indexes on Asurion (59.26×), Paperless Post (49.94×), NASDAQ (12.12×), and FlightAware (20.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Zagg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zagg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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