Rascasse Audience Intelligence

Zócalo Audience in United States

A data profile of the people who buy, follow and care about Zócalo in United States — modelled from more than twelve digital signal sources. Zócalo has an estimated audience of 498,833 people in United States.

#33among Theme park in United States#3872among POI in United States#2956in Travel & Leisure

The average Zócalo fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Renewable energy, Solar energy, San Diego Padres, with strongest over-indexing on Renewable energy (4.79× the country average).

Demographically, the Zócalo audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zócalo fan in United States is more male, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zócalo profile in United States.

Audience size
499K
in United States
Gender
43.6%♀
56.4% male
Age
40.4
average years
Country rank
#36699
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zócalo fans

43.6% are female, 56.4% are male, average age 40.4.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Zócalo audience in United States
MetricValue
Female43.6%
Male56.4%
Average age40.4
Estimated audience size498,833
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Zócalo audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3926%
40-4924%
50+17%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Zócalo audience comes from United States.

Worldwide audience distribution share by country for Zócalo
CountryShare
Mexico56.2%
United States22.4%
Denmark4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zócalo audience in United States is strongest.

Fig. 05

Top regions by affinity

Zócalo fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K12.10×
02Georgia~80K5.39×
03Wisconsin~30K4.16×
04California~200K3.54×
05Louisiana~20K2.55×
06Virginia~30K2.48×
07New Mexico~6K2.47×
08Colorado~20K2.27×
09North Carolina~20K1.56×
10Washington, District of Columbia~2K1.05×
11Florida~40K1.04×
12New York~30K0.96×
13Texas~40K0.88×
14Illinois~10K0.83×
15Alaska<1K0.80×
16North Dakota<1K0.80×
17South Dakota<1K0.78×
18Vermont<1K0.76×
19Oregon~4K0.70×
20Nevada~3K0.68×
21Arizona~7K0.67×
22Rhode Island~1K0.67×
23Delaware<1K0.67×
24West Virginia~2K0.66×
25New Hampshire~1K0.66×
26Maine~1K0.66×
27Hawaii~1K0.63×
28Idaho~2K0.62×
29Mississippi~3K0.61×
30Washington~6K0.59×
31Utah~3K0.59×
32Nebraska~1K0.59×
33Kansas~2K0.57×
34Arkansas~2K0.55×
35Iowa~2K0.52×
36Maryland~4K0.51×
37Missouri~4K0.50×
38Oklahoma~3K0.50×
39Connecticut~3K0.50×
40New Jersey~6K0.48×
41Kentucky~3K0.48×
42Massachusetts~5K0.47×
43Minnesota~3K0.46×
44Indiana~4K0.45×
45Alabama~3K0.45×
46South Carolina~3K0.44×
47Pennsylvania~7K0.43×
48Tennessee~4K0.43×
49Michigan~5K0.36×
50Ohio~5K0.33×
Fig. 06

Affinity by region

Affinity by region — Zócalo, United States
0.33×1.00×12.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zócalo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zócalo audience
#·InterestCategoryAffinity×
01Atlético MadridSports10.19×
02San Diego PadresSports8.67×
03Colorado RockiesSports7.76×
04Milwaukee BrewersSports5.54×
05Sustainable energyHome & Garden4.92×
06Renewable energyBusiness & Career4.79×
07Solar energyHome & Garden4.23×
08Detroit TigersSports3.53×
09Discount storesShopping3.00×
10FedExBusiness & Career2.92×
11Mortgage loansBusiness & Career2.88×
12Real Madrid C.F.Sports2.55×
13Shopping mallsShopping2.43×
14Classical musicMusic & Radio2.31×
15SubwayFood & Beverages2.24×
16Domino's PizzaFood & Beverages2.18×
17McDonald'sFood & Beverages1.96×
18AirbnbTravel & Leisure1.94×
19FurnitureHome & Garden1.69×
20PinterestInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zócalo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zócalo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.44×
Price SensitivityPREMIUM2.07×
Family OrientationCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zócalo audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
Pet OwnershipJOY0.59×
Risk AppetiteTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zócalo have in United States?

Zócalo has an estimated audience of 498,833 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Zócalo fans?

43.6% of Zócalo fans are female, 56.4% are male, with an average age of 40.4 years.

03

Which brands do Zócalo fans like most?

Zócalo fans show strongest brand affinity for Renewable energy (4.79×), Solar energy (4.23×), and San Diego Padres (8.67×) over the country average.

04

Where do Zócalo fans live in United States?

Zócalo fans in United States are most concentrated in California (reach ~200K), Georgia (reach ~80K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zócalo fans also like?

Beyond Zócalo itself, the audience over-indexes on Solar energy (4.23×), San Diego Padres (8.67×), Milwaukee Brewers (5.54×), and Sustainable energy (4.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in United States

See Zócalo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zócalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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