Zócalo Audience in United States

Zócalo has an estimated audience of 498,833 people in United States. 43.6% are female, 56.4% are male, average age 40.4. Top regions: California, Georgia, Texas. Top brand affinities: San Diego Padres, La Liga, Real Madrid C.F., FIFA World Cup, Milwaukee Brewers.

The average Zócalo fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include San Diego Padres, La Liga, Real Madrid C.F., with strongest over-indexing on San Diego Padres (8.62× the country average). Demographically, the Zócalo audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Zócalo fans

Demographic split for Zócalo audience in United States
MetricValue
Female43.6%
Male56.4%
Average age40.4
Estimated audience size498,833

Audience persona

The typical Zócalo fan in United States is more male, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for San Diego Padres.

Top regions in United States

Top regions ranked by reach for Zócalo in United States
RegionReachAffinity
California226,6714.13×
Georgia44,9762.93×
Texas42,6891×
Wisconsin41,6625.55×
Florida41,4801.23×
New York34,4871.24×
North Carolina31,5442.1×
Virginia30,9422.55×
Colorado24,2673.09×
Louisiana20,1263.13×
Illinois13,5630.82×
Pennsylvania7,5100.45×
Montana7,4155.36×
New Mexico7,3682.95×
Arizona6,5530.64×
Washington5,8980.59×
New Jersey5,8120.46×
Oregon4,6610.82×
Massachusetts4,5310.46×
Ohio4,1790.27×
Maryland4,0330.47×
Missouri3,8720.48×
Michigan3,7700.29×
Indiana3,7410.41×
Tennessee3,6320.36×
Nevada3,1870.66×
Minnesota2,9030.41×
Utah2,6000.58×
South Carolina2,4090.32×
Oklahoma1,8110.33×
Kansas1,7870.45×
Connecticut1,7560.35×
Washington, District of Columbia1,7461.16×
Alabama1,7420.25×
Kentucky1,5280.24×
Iowa1,2650.31×
Arkansas1,2170.3×
Idaho1,0600.42×
West Virginia9020.39×
Mississippi7550.18×
Nebraska6880.27×
Hawaii6510.3×
Rhode Island5350.34×
Delaware4550.33×
New Hampshire4320.22×
Maine4300.24×
Vermont2690.31×
Alaska2290.21×
Wyoming2120.29×
South Dakota2110.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zócalo audience
BrandAffinityCategory
San Diego Padres8.62×Sports
La Liga6.71×Sports
Real Madrid C.F.3.16×Sports
FIFA World Cup2.54×Sports
Milwaukee Brewers5.13×Sports
Atlético Madrid9.61×Sports
Detroit Tigers2.81×Sports
Classical music1.73×Music & Radio
T-Mobile1.65×Technology & Electronics
FC Barcelona2.38×Sports
Colorado Rockies5.41×Sports
Shakira4.01×Music & Radio
Pittsburgh Pirates3.61×Sports
Public transport2.06×Cars & Mobility
Volleyball1.79×Sports
Table tennis3.95×Sports
Street food1.84×Food & Beverages
Cristiano Ronaldo2.81×Sports
Valencia CF8.11×Sports
Sports club2.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zócalo audience
TraitClusterScore
Urban LifestyleOPEN1.26
Need for SecurityCONSERVATISM1.16
ExtroversionTHRILL1.1
Price SensitivityPREMIUM1.09
SustainabilityBALANCE1.08
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Zócalo
CountryShare
Mexico49.7%
United States19.8%
Italy12.3%

See Zócalo audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Zócalo have in United States?

Zócalo has an estimated audience of 498,833 people in United States, concentrated in California and Georgia.

What is the gender split and age of Zócalo fans?

43.6% of Zócalo fans are female, 56.4% are male, with an average age of 40.4 years.

Which brands do Zócalo fans like most?

Zócalo fans show strongest brand affinity for San Diego Padres (8.62×), La Liga (6.71×), and Real Madrid C.F. (3.16×) over the country average.

Where do Zócalo fans live in United States?

Zócalo fans in United States are most concentrated in California (reach 226,671), Georgia (reach 44,976), and Texas (reach 42,689). These three regions account for the largest share of the active audience.

What other brands do Zócalo fans also like?

Beyond Zócalo itself, the audience over-indexes on La Liga (6.71×), Real Madrid C.F. (3.16×), FIFA World Cup (2.54×), and Milwaukee Brewers (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zócalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.