Zócalo Audience in United States
Zócalo has an estimated audience of 498,833 people in United States. 43.6% are female, 56.4% are male, average age 40.4. Top regions: California, Georgia, Texas. Top brand affinities: Panama, Justice, JTV (Indonesia), Isabela (province), Sears.
The average Zócalo fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Panama, Justice, JTV (Indonesia), with strongest over-indexing on Panama (4.01× the country average). Demographically, the Zócalo audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Zócalo fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 40.4 |
| Estimated audience size | 498,833 |
Audience persona
The typical Zócalo fan in United States is more male, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Panama.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 226,671 | 4.13× |
| Georgia | 44,976 | 2.93× |
| Texas | 42,689 | 1× |
| Wisconsin | 41,662 | 5.55× |
| Florida | 41,480 | 1.23× |
| New York | 34,487 | 1.24× |
| North Carolina | 31,544 | 2.1× |
| Virginia | 30,942 | 2.55× |
| Colorado | 24,267 | 3.09× |
| Louisiana | 20,126 | 3.13× |
| Illinois | 13,563 | 0.82× |
| Pennsylvania | 7,510 | 0.45× |
| Montana | 7,415 | 5.36× |
| New Mexico | 7,368 | 2.95× |
| Arizona | 6,553 | 0.64× |
| Washington | 5,898 | 0.59× |
| New Jersey | 5,812 | 0.46× |
| Oregon | 4,661 | 0.82× |
| Massachusetts | 4,531 | 0.46× |
| Ohio | 4,179 | 0.27× |
| Maryland | 4,033 | 0.47× |
| Missouri | 3,872 | 0.48× |
| Michigan | 3,770 | 0.29× |
| Indiana | 3,741 | 0.41× |
| Tennessee | 3,632 | 0.36× |
| Nevada | 3,187 | 0.66× |
| Minnesota | 2,903 | 0.41× |
| Utah | 2,600 | 0.58× |
| South Carolina | 2,409 | 0.32× |
| Oklahoma | 1,811 | 0.33× |
| Kansas | 1,787 | 0.45× |
| Connecticut | 1,756 | 0.35× |
| Washington, District of Columbia | 1,746 | 1.16× |
| Alabama | 1,742 | 0.25× |
| Kentucky | 1,528 | 0.24× |
| Iowa | 1,265 | 0.31× |
| Arkansas | 1,217 | 0.3× |
| Idaho | 1,060 | 0.42× |
| West Virginia | 902 | 0.39× |
| Mississippi | 755 | 0.18× |
| Nebraska | 688 | 0.27× |
| Hawaii | 651 | 0.3× |
| Rhode Island | 535 | 0.34× |
| Delaware | 455 | 0.33× |
| New Hampshire | 432 | 0.22× |
| Maine | 430 | 0.24× |
| Vermont | 269 | 0.31× |
| Alaska | 229 | 0.21× |
| Wyoming | 212 | 0.29× |
| South Dakota | 211 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panama | 4.01× | Travel & Leisure |
| Justice | 1.78× | Politics & Society |
| JTV (Indonesia) | 2.81× | |
| Isabela (province) | 6.71× | |
| Sears | 1.96× | Shopping |
| Mad About You | 5.13× | Movies & TV |
| Toros de Tijuana | 8.26× | Sports |
| Ext JS | 8.62× | Technology & Electronics |
| Penn & Teller | 2.43× | Movies & TV |
| Lebanese cuisine | 2.11× | Food & Beverages |
| Warning sign | 3.18× | Cars & Mobility |
| Julius Caesar (play) | 1.59× | |
| REO Speedwagon | 1.81× | Music & Radio |
| Italian Market, Philadelphia | 3.24× | |
| Leverage (TV series) | 1.51× | Movies & TV |
| Dental hygienist | 1.56× | Health |
| Grand Prairie, Texas | 1.7× | Travel & Leisure |
| My Name Is Khan | 6.66× | Movies & TV |
| Lucca | 4.38× | Travel & Leisure |
| Life of Pi | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.26 |
| Need for Security | CONSERVATISM | 1.16 |
| Extroversion | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.08 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 49.7% |
| United States | 19.8% |
| Italy | 12.3% |
See Zócalo audiences in other countries
More Theme park audiences in United States
- Walt Disney World (48,675,151)
- Disneyland (40,577,225)
- Disneyland Resort (13,019,476)
- The Wizarding World of Harry Potter (Universal Orlando Resort) (7,231,231)
- Disneyland Paris (7,023,061)
Frequently asked questions
How many fans does Zócalo have in United States?
Zócalo has an estimated audience of 498,833 people in United States, concentrated in California and Georgia.
What is the gender split and age of Zócalo fans?
43.6% of Zócalo fans are female, 56.4% are male, with an average age of 40.4 years.
Which brands do Zócalo fans like most?
Zócalo fans show strongest brand affinity for Panama (4.01×), Justice (1.78×), and JTV (Indonesia) (2.81×) over the country average.
Where do Zócalo fans live in United States?
Zócalo fans in United States are most concentrated in California (reach 226,671), Georgia (reach 44,976), and Texas (reach 42,689). These three regions account for the largest share of the active audience.
What other brands do Zócalo fans also like?
Beyond Zócalo itself, the audience over-indexes on Justice (1.78×), JTV (Indonesia) (2.81×), Isabela (province) (6.71×), and Sears (1.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zócalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.