A data profile of the people who buy, follow and care about Environmentalism in Australia — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 2,667,192 people in Australia.
Environmentalism has an estimated audience of 2,667,192 people in Australia. 63.0% are female, 37.0% are male, average age 43.0. Top brand affinities: Do it yourself (DIY), Peter Alexander, Sustainability, Sustainable products, Local food.
Top brand affinities include Do it yourself (DIY), Peter Alexander, Sustainability, with strongest over-indexing on Do it yourself (DIY) (1.61× the country average).
Demographically, the Environmentalism audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Environmentalism fan in Australia is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Environmentalism profile in Australia.
63.0% are female, 37.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.0 |
| Estimated audience size | 2,667,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Environmentalism audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable products | Politics & Society | 3.64× | ||
| 02 | Russell Crowe | Movies & TV | 3.64× | ||
| 03 | Lily Allen | Music & Radio | 3.64× | ||
| 04 | Zero waste | Home & Garden | 2.83× | ||
| 05 | Activism | Politics & Society | 2.11× | ||
| 06 | Sustainability | Politics & Society | 1.96× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.92× | ||
| 08 | Organic farming | Food & Beverages | 1.90× | ||
| 09 | Nicole Kidman | Movies & TV | 1.84× | ||
| 10 | Wikipedia | Internet & Social Media | 1.79× | ||
| 11 | Sustainable energy | Home & Garden | 1.77× | ||
| 12 | Local food | Food & Beverages | 1.74× | ||
| 13 | Animal rights | Politics & Society | 1.73× | ||
| 14 | Peter Alexander | Music & Radio | 1.70× | ||
| 15 | Art exhibition | Arts & Culture | 1.63× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 17 | Luxury real estate | Business & Career | 1.58× | ||
| 18 | Renewable energy | Business & Career | 1.52× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.01× | |
| Design Affinity | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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