Adidas Terrex Audience in Germany
Adidas Terrex has an estimated audience of 388,067 people in Germany. 53.9% are female, 46.1% are male, average age 36.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Livemusic, Arc'teryx, Mountain biking, Ski resort, Alpine skiing.
The average Adidas Terrex fan in Germany is 36.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Livemusic, Arc'teryx, Mountain biking, with strongest over-indexing on Livemusic (3.16× the country average). Demographically, the Adidas Terrex audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Adidas Terrex fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 36.6 |
| Estimated audience size | 388,067 |
Audience persona
The typical Adidas Terrex fan in Germany is balanced, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 100,347 | 1.61× |
| Nordrhein-Westfalen | 86,792 | 1.02× |
| Baden-Württemberg | 63,599 | 1.2× |
| Niedersachsen | 35,707 | 0.95× |
| Hessen | 31,989 | 1.08× |
| Sachsen | 24,730 | 1.3× |
| Rheinland-Pfalz | 18,474 | 0.95× |
| Berlin | 17,555 | 1.01× |
| Thüringen | 11,107 | 1.12× |
| Schleswig-Holstein | 10,929 | 0.78× |
| Brandenburg | 9,783 | 0.81× |
| Hamburg | 8,850 | 1.01× |
| Sachsen-Anhalt | 8,192 | 0.81× |
| Mecklenburg-Vorpommern | 6,274 | 0.85× |
| Saarland | 4,053 | 0.85× |
| Bremen | 2,111 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.16× | Music & Radio |
| Arc'teryx | 7.69× | Fashion & Accessoires |
| Mountain biking | 3.65× | Sports |
| Ski resort | 3.42× | Travel & Leisure |
| Alpine skiing | 2.55× | Sports |
| Patagonia | 4.3× | Fashion & Accessoires |
| Natural foods | 3.27× | Food & Beverages |
| IHF World Men's Handball Championship | 2.62× | Sports |
| Do it yourself (DIY) | 1.61× | Home & Garden |
| Skis Rossignol | 11.08× | Sports |
| Street photography | 2.28× | Technology & Electronics |
| Camping | 1.53× | Travel & Leisure |
| House music | 1.68× | Music & Radio |
| Nike | 1.72× | Fashion & Accessoires |
| Adidas | 1.57× | Fashion & Accessoires |
| Labrador Retriever | 2.04× | Pets & Animals |
| The North Face | 2.97× | Fashion & Accessoires |
| Outdoors | 2.26× | Travel & Leisure |
| Vegetable Gardening | 3.34× | Food & Beverages |
| Shih Tzu | 2.25× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Sports Activity | POWER | 1.51 |
| Travelling | THRILL | 1.33 |
| DIY Mentality | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.3 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.3% |
| Poland | 7.9% |
| United Kingdom | 6.5% |
See Adidas Terrex audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Adidas Terrex have in Germany?
Adidas Terrex has an estimated audience of 388,067 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Adidas Terrex fans?
53.9% of Adidas Terrex fans are female, 46.1% are male, with an average age of 36.6 years.
Which brands do Adidas Terrex fans like most?
Adidas Terrex fans show strongest brand affinity for Livemusic (3.16×), Arc'teryx (7.69×), and Mountain biking (3.65×) over the country average.
Where do Adidas Terrex fans live in Germany?
Adidas Terrex fans in Germany are most concentrated in Bayern (reach 100,347), Nordrhein-Westfalen (reach 86,792), and Baden-Württemberg (reach 63,599). These three regions account for the largest share of the active audience.
What other brands do Adidas Terrex fans also like?
Beyond Adidas Terrex itself, the audience over-indexes on Arc'teryx (7.69×), Mountain biking (3.65×), Ski resort (3.42×), and Alpine skiing (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adidas Terrex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.