Rascasse Audience Intelligence

Adidas Terrex Target Market in Germany

A data profile of the people who buy, follow and care about Adidas Terrex in Germany — modelled from more than twelve digital signal sources. Adidas Terrex has an estimated audience of 410,266 people in Germany.

#16among Outdoor in Germany#1771among Brand in Germany#655in Fashion & Accessoires

The average Adidas Terrex fan in Germany is 37.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hiking boot, Ski resort, Arc'teryx, with strongest over-indexing on Hiking boot (5.83× the country average).

Demographically, the Adidas Terrex audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Adidas Terrex fan in Germany is balanced, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Hiking boot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adidas Terrex profile in Germany.

Audience size
410K
in Germany
Gender
52.3%♀
47.7% male
Age
37.2
average years
Country rank
#13738
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adidas Terrex

52.3% are female, 47.7% are male, average age 37.2.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Adidas Terrex audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age37.2
Estimated audience size410,266
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Adidas Terrex audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Adidas Terrex audience comes from Germany.

Worldwide audience distribution share by country for Adidas Terrex
CountryShare
Germany10.8%
Poland7.7%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adidas Terrex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Adidas Terrex customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.53×
02Sachsen~30K1.31×
03Thüringen~10K1.20×
04Baden-Württemberg~60K1.17×
05Hessen~30K1.07×
06Berlin~20K0.99×
07Hamburg~9K0.98×
08Nordrhein-Westfalen~90K0.97×
09Rheinland-Pfalz~20K0.94×
10Niedersachsen~40K0.92×
11Saarland~4K0.89×
12Mecklenburg-Vorpommern~7K0.87×
13Sachsen-Anhalt~9K0.86×
14Brandenburg~10K0.85×
15Schleswig-Holstein~10K0.81×
16Bremen~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Adidas Terrex, Germany
0.73×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adidas Terrex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adidas Terrex audience
#·InterestCategoryAffinity×
01Skis RossignolSports11.55×
02Arc'teryxFashion & Accessoires6.64×
03Hiking bootFashion & Accessoires5.83×
04PatagoniaFashion & Accessoires4.23×
05Ski resortTravel & Leisure3.80×
06Sunday BrunchKids & Family3.65×
07Cultural heritagePolitics & Society3.45×
08Road tripTravel & Leisure3.35×
09Motorcycle helmetCars & Mobility2.76×
10Crime fictionLiterature2.73×
11CarcareCars & Mobility2.50×
12Tour de FranceSports2.49×
13Robert RedfordMovies & TV2.48×
14Extreme sportSports2.45×
15LivemusicMusic & Radio2.38×
16Property finderHome & Garden2.26×
17Digital photographyBusiness & Career2.19×
18Chihuahua (dog)Pets & Animals2.07×
19House musicMusic & Radio1.63×
20BatmanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adidas Terrex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adidas Terrex audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.57×
TravellingTHRILL1.54×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adidas Terrex audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Family OrientationCONSERVATISM0.91×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adidas Terrex's target market in Germany?

Adidas Terrex's target market in Germany covers an estimated 410,266 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Adidas Terrex customers?

52.3% of the Adidas Terrex audience are female, 47.7% are male, with an average age of 37.2 years.

03

Which brands do Adidas Terrex fans like most?

Adidas Terrex fans show strongest brand affinity for Hiking boot (5.83×), Ski resort (3.8×), and Arc'teryx (6.64×) over the country average.

04

Where do Adidas Terrex fans live in Germany?

Adidas Terrex fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Adidas Terrex fans also like?

Beyond Adidas Terrex itself, the audience over-indexes on Ski resort (3.8×), Arc'teryx (6.64×), Patagonia (4.23×), and Livemusic (2.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See Adidas Terrex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Adidas Terrex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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