Automatic transmission Audience in Germany
Automatic transmission has an estimated audience of 534,677 people in Germany. 13.8% are female, 86.2% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, FRITZ!Box, Automotive lighting, Vehicle insurance, Used car.
The average Automatic transmission fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, FRITZ!Box, Automotive lighting, with strongest over-indexing on AutoScout24 (3.27× the country average). Demographically, the Automatic transmission audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Automatic transmission fans
| Metric | Value |
|---|---|
| Female | 13.8% |
| Male | 86.2% |
| Average age | 36.7 |
| Estimated audience size | 534,677 |
Audience persona
The typical Automatic transmission fan in Germany is more male, around 36.7 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,433 | 1.02× |
| Bayern | 89,789 | 1.04× |
| Baden-Württemberg | 77,660 | 1.06× |
| Niedersachsen | 56,271 | 1.08× |
| Hessen | 41,236 | 1.01× |
| Sachsen | 40,050 | 1.53× |
| Rheinland-Pfalz | 27,623 | 1.03× |
| Berlin | 20,023 | 0.84× |
| Schleswig-Holstein | 19,725 | 1.03× |
| Thüringen | 16,192 | 1.19× |
| Brandenburg | 14,941 | 0.9× |
| Sachsen-Anhalt | 11,893 | 0.86× |
| Hamburg | 11,145 | 0.92× |
| Mecklenburg-Vorpommern | 8,223 | 0.81× |
| Saarland | 6,233 | 0.95× |
| Bremen | 3,319 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.27× | Cars & Mobility |
| FRITZ!Box | 3.25× | Technology & Electronics |
| Automotive lighting | 6.05× | Cars & Mobility |
| Vehicle insurance | 5.01× | Cars & Mobility |
| Used car | 2.79× | Cars & Mobility |
| Škoda Auto | 2.65× | Cars & Mobility |
| Audi A6 | 6.09× | Cars & Mobility |
| Used Cars | 3.34× | Cars & Mobility |
| Headlamp | 8.15× | Cars & Mobility |
| Engine | 2.61× | Cars & Mobility |
| Hyundai Tucson | 5.93× | Cars & Mobility |
| Tire | 2.57× | Cars & Mobility |
| Tipico | 2.54× | Games |
| Hyundai | 3× | Cars & Mobility |
| Kia Sportage | 6.15× | Cars & Mobility |
| Motor vehicle | 1.76× | Cars & Mobility |
| EBay | 1.58× | Shopping |
| Electric car | 2.19× | Cars & Mobility |
| Bundesagentur für Arbeit | 2.21× | Politics & Society |
| Hatchback | 2.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.3 |
| Patriotism | CONSERVATISM | 1.56 |
| Indulgence | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.3 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 4.2% |
| Thailand | 3.3% |
See Automatic transmission audiences in other countries
- Automatic transmission — United States
- Automatic transmission — United Kingdom
- Automatic transmission — France
- Automatic transmission — Italy
- Automatic transmission — Spain
- Automatic transmission — Brazil
- Automatic transmission — Japan
- Automatic transmission — South Korea
- Automatic transmission — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automatic transmission have in Germany?
Automatic transmission has an estimated audience of 534,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automatic transmission fans?
13.8% of Automatic transmission fans are female, 86.2% are male, with an average age of 36.7 years.
Which brands do Automatic transmission fans like most?
Automatic transmission fans show strongest brand affinity for AutoScout24 (3.27×), FRITZ!Box (3.25×), and Automotive lighting (6.05×) over the country average.
Where do Automatic transmission fans live in Germany?
Automatic transmission fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,433), Bayern (reach 89,789), and Baden-Württemberg (reach 77,660). These three regions account for the largest share of the active audience.
What other brands do Automatic transmission fans also like?
Beyond Automatic transmission itself, the audience over-indexes on FRITZ!Box (3.25×), Automotive lighting (6.05×), Vehicle insurance (5.01×), and Used car (2.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automatic transmission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.