Cafeteria Audience in Germany
Cafeteria has an estimated audience of 498,909 people in Germany. 55.7% are female, 44.3% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Real property, Tagesschau, Google Earth, Western Union.
The average Cafeteria fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Real property, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Cafeteria audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Cafeteria fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 38.3 |
| Estimated audience size | 498,909 |
Audience persona
The typical Cafeteria fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,457 | 1.02× |
| Bayern | 105,826 | 1.32× |
| Baden-Württemberg | 74,270 | 1.09× |
| Hessen | 43,757 | 1.15× |
| Berlin | 40,866 | 1.83× |
| Niedersachsen | 39,461 | 0.81× |
| Sachsen | 25,444 | 1.04× |
| Rheinland-Pfalz | 21,287 | 0.85× |
| Brandenburg | 17,496 | 1.13× |
| Hamburg | 13,247 | 1.18× |
| Schleswig-Holstein | 12,025 | 0.67× |
| Mecklenburg-Vorpommern | 10,915 | 1.15× |
| Thüringen | 10,712 | 0.84× |
| Sachsen-Anhalt | 10,180 | 0.79× |
| Bremen | 4,163 | 0.98× |
| Saarland | 3,966 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Real property | 5.86× | Home & Garden |
| Tagesschau | 2.4× | Movies & TV |
| Google Earth | 7.9× | Internet & Social Media |
| Western Union | 4.49× | Business & Career |
| Pets | 1.73× | Pets & Animals |
| Ryanair | 2.11× | Travel & Leisure |
| Netto Marken-Discount | 1.81× | Shopping |
| Automobiles | 1.61× | Cars & Mobility |
| Meghan Markle | 4.97× | Fashion & Accessoires |
| Italo disco | 6.48× | Music & Radio |
| University | 2.88× | Business & Career |
| Property finder | 2.73× | Home & Garden |
| Tour de France | 3.93× | Sports |
| FIS Alpine Ski World Cup | 5.05× | Sports |
| Astro (Malaysian satellite television) | 9.96× | Movies & TV |
| Lisa Kudrow | 9.99× | Movies & TV |
| Leonardo DiCaprio | 3.46× | Movies & TV |
| Coffeehouses | 1.81× | Food & Beverages |
| Cat food | 2.21× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Urban Lifestyle | OPEN | 1.49 |
| Pet Ownership | JOY | 1.43 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 17.2% |
| United Kingdom | 4.8% |
See Cafeteria audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Cafeteria have in Germany?
Cafeteria has an estimated audience of 498,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cafeteria fans?
55.7% of Cafeteria fans are female, 44.3% are male, with an average age of 38.3 years.
Which brands do Cafeteria fans like most?
Cafeteria fans show strongest brand affinity for Jotex (78.71×), Real property (5.86×), and Tagesschau (2.4×) over the country average.
Where do Cafeteria fans live in Germany?
Cafeteria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,457), Bayern (reach 105,826), and Baden-Württemberg (reach 74,270). These three regions account for the largest share of the active audience.
What other brands do Cafeteria fans also like?
Beyond Cafeteria itself, the audience over-indexes on Real property (5.86×), Tagesschau (2.4×), Google Earth (7.9×), and Western Union (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cafeteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.