Rascasse Audience Intelligence

Dodenhof Audience in Germany

A data profile of the people who buy, follow and care about Dodenhof in Germany — modelled from more than twelve digital signal sources. Dodenhof has an estimated audience of 536,651 people in Germany.

#53among Shopping mall in Germany#931among POI in Germany#306in Shopping

The average Dodenhof fan in Germany is 41.9 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Schleswig-Holstein, Bremen.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.97× the country average).

Demographically, the Dodenhof audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dodenhof fan in Germany is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodenhof profile in Germany.

Audience size
537K
in Germany
Gender
58.6%♀
41.4% male
Age
41.9
average years
Country rank
#11066
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodenhof fans

58.6% are female, 41.4% are male, average age 41.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Dodenhof audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age41.9
Estimated audience size536,651
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Dodenhof audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Dodenhof audience comes from Germany.

Worldwide audience distribution share by country for Dodenhof
CountryShare
Germany97.3%
China0.3%
Austria0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodenhof audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dodenhof fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K6.66×
02Niedersachsen~100K2.75×
03Schleswig-Holstein~50K2.53×
04Hamburg~20K2.04×
05Saarland~3K0.38×
06Mecklenburg-Vorpommern~4K0.34×
07Thüringen~4K0.29×
08Sachsen-Anhalt~4K0.29×
09Brandenburg~4K0.26×
10Rheinland-Pfalz~6K0.24×
11Hessen~9K0.23×
12Nordrhein-Westfalen~30K0.22×
13Berlin~5K0.21×
14Sachsen~5K0.20×
15Bayern~10K0.17×
16Baden-Württemberg~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Dodenhof, Germany
0.16×1.00×6.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodenhof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodenhof audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02BremenTravel & Leisure3.33×
03VacationsTravel & Leisure3.05×
04NatureHome & Garden2.97×
05PillowHome & Garden2.60×
06MSNNews2.56×
07EmailTechnology & Electronics2.51×
08FamilyKids & Family2.48×
09LodgingTravel & Leisure2.35×
10VolunteeringPolitics & Society2.16×
11SV Werder BremenSports2.13×
12Shopping mallsShopping1.94×
13DüsseldorfTravel & Leisure1.93×
14KitchenHome & Garden1.90×
15German languagePolitics & Society1.75×
16GermanyTravel & Leisure1.70×
17TagesschauMovies & TV1.60×
18Müller (company)Food & Beverages1.55×
19North Rhine-WestphaliaTravel & Leisure1.54×
20KauflandShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodenhof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodenhof audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
Family OrientationCONSERVATISM1.28×
Price SensitivityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodenhof audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
Risk AppetiteTHRILL0.94×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodenhof have in Germany?

Dodenhof has an estimated audience of 536,651 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.

02

What is the gender split and age of Dodenhof fans?

58.6% of Dodenhof fans are female, 41.4% are male, with an average age of 41.9 years.

03

Which brands do Dodenhof fans like most?

Dodenhof fans show strongest brand affinity for Nature (2.97×), Family (2.48×), and Vacations (3.05×) over the country average.

04

Where do Dodenhof fans live in Germany?

Dodenhof fans in Germany are most concentrated in Niedersachsen (reach ~100K), Schleswig-Holstein (reach ~50K), and Bremen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dodenhof fans also like?

Beyond Dodenhof itself, the audience over-indexes on Family (2.48×), Vacations (3.05×), Germany (1.7×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping mall audiences in Germany

See Dodenhof audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dodenhof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →