Dodenhof Audience in Germany
Dodenhof has an estimated audience of 533,366 people in Germany. 60.8% are female, 39.2% are male, average age 41.7. Top regions: Niedersachsen, Schleswig-Holstein, Bremen. Top brand affinities: Satire, Tagesschau, German television comedy, Hygiene, ICloud.
The average Dodenhof fan in Germany is 41.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Bremen. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (5.37× the country average). Demographically, the Dodenhof audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Dodenhof fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.7 |
| Estimated audience size | 533,366 |
Audience persona
The typical Dodenhof fan in Germany is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 146,987 | 2.84× |
| Schleswig-Holstein | 49,070 | 2.56× |
| Bremen | 29,506 | 6.47× |
| Hamburg | 26,216 | 2.18× |
| Nordrhein-Westfalen | 24,637 | 0.21× |
| Bayern | 12,375 | 0.14× |
| Baden-Württemberg | 9,928 | 0.14× |
| Hessen | 9,062 | 0.22× |
| Rheinland-Pfalz | 4,646 | 0.17× |
| Berlin | 4,173 | 0.17× |
| Brandenburg | 2,781 | 0.17× |
| Sachsen | 2,739 | 0.1× |
| Mecklenburg-Vorpommern | 2,545 | 0.25× |
| Sachsen-Anhalt | 1,779 | 0.13× |
| Thüringen | 1,654 | 0.12× |
| Saarland | 783 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.37× | Literature |
| Tagesschau | 1.8× | Movies & TV |
| German television comedy | 5.16× | Movies & TV |
| Hygiene | 2.9× | Beauty & Wellness |
| ICloud | 4.33× | Technology & Electronics |
| Family | 1.69× | Kids & Family |
| Self care | 2.87× | Health |
| SV Werder Bremen | 2.01× | Sports |
| Vacations | 2.28× | Travel & Leisure |
| Casino | 4.51× | Games |
| Bedroom furniture | 3.67× | Home & Garden |
| Fachhochschule | 5.71× | Business & Career |
| Stuttgart | 2.51× | Travel & Leisure |
| Hairstyle | 2.27× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Vacation rental | 3.09× | Travel & Leisure |
| Shopping malls | 2.01× | Shopping |
| German language | 1.97× | Politics & Society |
| Walking | 3.08× | Sports |
| Western Union | 2.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| Indulgence | JOY | 1.15 |
| Design Affinity | PREMIUM | 1.12 |
| Tradition | CONSERVATISM | 1.09 |
| DIY Mentality | THRILL | 1.08 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| China | 0.3% |
| Austria | 0.3% |
See Dodenhof audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Dodenhof have in Germany?
Dodenhof has an estimated audience of 533,366 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of Dodenhof fans?
60.8% of Dodenhof fans are female, 39.2% are male, with an average age of 41.7 years.
Which brands do Dodenhof fans like most?
Dodenhof fans show strongest brand affinity for Satire (5.37×), Tagesschau (1.8×), and German television comedy (5.16×) over the country average.
Where do Dodenhof fans live in Germany?
Dodenhof fans in Germany are most concentrated in Niedersachsen (reach 146,987), Schleswig-Holstein (reach 49,070), and Bremen (reach 29,506). These three regions account for the largest share of the active audience.
What other brands do Dodenhof fans also like?
Beyond Dodenhof itself, the audience over-indexes on Tagesschau (1.8×), German television comedy (5.16×), Hygiene (2.9×), and ICloud (4.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dodenhof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.