Literary nonsense Audience in Germany
Literary nonsense has an estimated audience of 300,210 people in Germany. 68.3% are female, 31.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Red wine, Wine tasting, Meghan Markle, Bonprix.
The average Literary nonsense fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Red wine, Wine tasting, with strongest over-indexing on Fressnapf (2.38× the country average). Demographically, the Literary nonsense audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Literary nonsense fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 40.8 |
| Estimated audience size | 300,210 |
Audience persona
The typical Literary nonsense fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,544 | 1.12× |
| Bayern | 48,808 | 1.01× |
| Baden-Württemberg | 38,501 | 0.94× |
| Niedersachsen | 29,855 | 1.02× |
| Hessen | 21,909 | 0.96× |
| Rheinland-Pfalz | 16,330 | 1.09× |
| Sachsen | 15,999 | 1.09× |
| Berlin | 11,852 | 0.88× |
| Sachsen-Anhalt | 11,261 | 1.45× |
| Schleswig-Holstein | 10,524 | 0.98× |
| Brandenburg | 9,542 | 1.02× |
| Hamburg | 7,547 | 1.11× |
| Thüringen | 7,417 | 0.97× |
| Mecklenburg-Vorpommern | 5,656 | 0.99× |
| Saarland | 3,145 | 0.85× |
| Bremen | 1,926 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 2.38× | Shopping |
| Red wine | 3.81× | Food & Beverages |
| Wine tasting | 3× | Food & Beverages |
| Meghan Markle | 3.68× | Fashion & Accessoires |
| Bonprix | 1.67× | Shopping |
| Arnold Schwarzenegger | 2.96× | Movies & TV |
| Tour de France | 2.61× | Sports |
| Sports betting | 2.83× | Games |
| BUNTE.de | 1.83× | Internet & Social Media |
| FIS Alpine Ski World Cup | 3.03× | Sports |
| Thermomix | 1.72× | Home & Garden |
| White wine | 2.57× | Food & Beverages |
| Iron Maiden | 2.8× | Music & Radio |
| Low-carbohydrate diet | 1.56× | Food & Beverages |
| Ulla Popken | 1.6× | Fashion & Accessoires |
| S.S.C. Napoli | 2.66× | Sports |
| Climate change | 2.69× | Home & Garden |
| Leonardo DiCaprio | 1.8× | Movies & TV |
| Comedy club | 2.74× | Movies & TV |
| Sido | 2.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.13 |
| Sustainability | BALANCE | 1.09 |
| Family Orientation | CONSERVATISM | 1.04 |
| Need for Security | CONSERVATISM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.91 |
| Tradition | CONSERVATISM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.1% |
| Poland | 28.0% |
| Austria | 17.3% |
See Literary nonsense audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Literary nonsense have in Germany?
Literary nonsense has an estimated audience of 300,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Literary nonsense fans?
68.3% of Literary nonsense fans are female, 31.7% are male, with an average age of 40.8 years.
Which brands do Literary nonsense fans like most?
Literary nonsense fans show strongest brand affinity for Fressnapf (2.38×), Red wine (3.81×), and Wine tasting (3×) over the country average.
Where do Literary nonsense fans live in Germany?
Literary nonsense fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,544), Bayern (reach 48,808), and Baden-Württemberg (reach 38,501). These three regions account for the largest share of the active audience.
What other brands do Literary nonsense fans also like?
Beyond Literary nonsense itself, the audience over-indexes on Red wine (3.81×), Wine tasting (3×), Meghan Markle (3.68×), and Bonprix (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Literary nonsense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.