Milaneo Audience in Germany
Milaneo has an estimated audience of 647,316 people in Germany. 58.5% are female, 41.5% are male, average age 40.8. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Corfu (regional unit), Volvo V60.
The average Milaneo fan in Germany is 40.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.93× the country average). Demographically, the Milaneo audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Milaneo fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 40.8 |
| Estimated audience size | 647,316 |
Audience persona
The typical Milaneo fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 485,488 | 13.79× |
| Bayern | 38,942 | 0.37× |
| Hessen | 20,959 | 0.42× |
| Nordrhein-Westfalen | 17,945 | 0.13× |
| Rheinland-Pfalz | 8,585 | 0.26× |
| Berlin | 5,583 | 0.19× |
| Niedersachsen | 4,651 | 0.07× |
| Hamburg | 2,884 | 0.2× |
| Sachsen | 2,526 | 0.08× |
| Schleswig-Holstein | 1,306 | 0.06× |
| Brandenburg | 1,214 | 0.06× |
| Thüringen | 1,169 | 0.07× |
| Saarland | 1,031 | 0.13× |
| Sachsen-Anhalt | 677 | 0.04× |
| Mecklenburg-Vorpommern | 576 | 0.05× |
| Bremen | 393 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.93× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.12× | Cars & Mobility |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| Volvo V60 | 2.53× | Cars & Mobility |
| The Hunt (2012 film) | 2.38× | Movies & TV |
| Bank account | 1.56× | Business & Career |
| Keeper (password manager) | 2.28× | Technology & Electronics |
| Cachorro | 1.68× | Pets & Animals |
| Staycation | 1.73× | Home & Garden |
| Theocracy | 4.62× | Music & Radio |
| Carrie (novel) | 2.39× | Literature |
| Jersey (fabric) | 2.14× | Fashion & Accessoires |
| Esra Erol | 2.31× | Movies & TV |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Zagreb | 1.54× | Travel & Leisure |
| Coworking | 1.57× | Business & Career |
| Gloria | 1.79× | Music & Radio |
| Figure painting (hobby) | 1.51× | Arts & Culture |
| The Equalizer | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.19 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.8% |
| Switzerland | 2.8% |
| China | 0.4% |
See Milaneo audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Milaneo have in Germany?
Milaneo has an estimated audience of 647,316 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Milaneo fans?
58.5% of Milaneo fans are female, 41.5% are male, with an average age of 40.8 years.
Which brands do Milaneo fans like most?
Milaneo fans show strongest brand affinity for Gil Ofarim (1.93×), Stradivarius (1.97×), and Škoda Kodiaq (2.12×) over the country average.
Where do Milaneo fans live in Germany?
Milaneo fans in Germany are most concentrated in Baden-Württemberg (reach 485,488), Bayern (reach 38,942), and Hessen (reach 20,959). These three regions account for the largest share of the active audience.
What other brands do Milaneo fans also like?
Beyond Milaneo itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.12×), Corfu (regional unit) (1.77×), and Volvo V60 (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milaneo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.