Milaneo Audience in Germany
A data profile of the people who buy, follow and care about Milaneo in Germany — modelled from more than twelve digital signal sources. Milaneo has an estimated audience of 575,340 people in Germany.
The average Milaneo fan in Germany is 40.8 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.63× the country average).
Demographically, the Milaneo audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Milaneo fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Milaneo profile in Germany.
Search interest · 12-month trend
Demographics of Milaneo fans
60.1% are female, 39.9% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 40.8 |
| Estimated audience size | 575,340 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Milaneo audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.3% |
| Switzerland | 2.8% |
| China | 0.5% |
Geography
Where the Milaneo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~500K | 13.78× | |
| 02 | Bremen | ~4K | 0.77× | |
| 03 | Sachsen-Anhalt | ~10K | 0.68× | |
| 04 | Mecklenburg-Vorpommern | ~8K | 0.67× | |
| 05 | Saarland | ~5K | 0.59× | |
| 06 | Thüringen | ~9K | 0.55× | |
| 07 | Brandenburg | ~10K | 0.54× | |
| 08 | Schleswig-Holstein | ~10K | 0.50× | |
| 09 | Bayern | ~50K | 0.45× | |
| 10 | Hessen | ~20K | 0.42× | |
| 11 | Hamburg | ~6K | 0.38× | |
| 12 | Rheinland-Pfalz | ~10K | 0.37× | |
| 13 | Sachsen | ~10K | 0.37× | |
| 14 | Berlin | ~8K | 0.29× | |
| 15 | Niedersachsen | ~20K | 0.27× | |
| 16 | Nordrhein-Westfalen | ~30K | 0.18× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Milaneo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 4.47× | ||
| 02 | Outlet store | Shopping | 3.62× | ||
| 03 | Stuttgart | Travel & Leisure | 2.85× | ||
| 04 | Vacations | Travel & Leisure | 2.71× | ||
| 05 | Nature | Home & Garden | 2.63× | ||
| 06 | Pillow | Home & Garden | 2.49× | ||
| 07 | Lodging | Travel & Leisure | 2.36× | ||
| 08 | Technology & Electronics | 2.33× | |||
| 09 | Family | Kids & Family | 2.21× | ||
| 10 | MSN | News | 2.21× | ||
| 11 | Refrigerator | Home & Garden | 2.07× | ||
| 12 | Volunteering | Politics & Society | 1.86× | ||
| 13 | Kitchen | Home & Garden | 1.81× | ||
| 14 | Shopping malls | Shopping | 1.74× | ||
| 15 | Düsseldorf | Travel & Leisure | 1.68× | ||
| 16 | German language | Politics & Society | 1.62× | ||
| 17 | Germany | Travel & Leisure | 1.59× | ||
| 18 | IKEA | Home & Garden | 1.59× | ||
| 19 | TK Maxx | Shopping | 1.50× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Personality of the Milaneo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Sports Activity | POWER | 0.90× | |
| Social Media Usage | JOY | 0.98× |
Frequently asked questions
How many fans does Milaneo have in Germany?
Milaneo has an estimated audience of 575,340 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Milaneo fans?
60.1% of Milaneo fans are female, 39.9% are male, with an average age of 40.8 years.
Which brands do Milaneo fans like most?
Milaneo fans show strongest brand affinity for Nature (2.63×), Family (2.21×), and Germany (1.59×) over the country average.
Where do Milaneo fans live in Germany?
Milaneo fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Bayern (reach ~50K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Milaneo fans also like?
Beyond Milaneo itself, the audience over-indexes on Family (2.21×), Germany (1.59×), Vacations (2.71×), and Bedroom furniture (4.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Milaneo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milaneo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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