Mitte (locality) Audience in Germany
Mitte (locality) has an estimated audience of 262,578 people in Germany. 55.1% are female, 44.9% are male, average age 38.8. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Der Tagesspiegel, B.Z. (newspaper), Berliner Zeitung, Spiegel Online, LinkedIn.
The average Mitte (locality) fan in Germany is 38.8 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Der Tagesspiegel, B.Z. (newspaper), Berliner Zeitung, with strongest over-indexing on Der Tagesspiegel (7.71× the country average). Demographically, the Mitte (locality) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Mitte (locality) fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.8 |
| Estimated audience size | 262,578 |
Audience persona
The typical Mitte (locality) fan in Germany is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 59,455 | 5.06× |
| Nordrhein-Westfalen | 26,765 | 0.47× |
| Bayern | 20,247 | 0.48× |
| Sachsen | 19,738 | 1.53× |
| Rheinland-Pfalz | 18,724 | 1.42× |
| Niedersachsen | 17,247 | 0.68× |
| Hessen | 15,168 | 0.76× |
| Baden-Württemberg | 13,681 | 0.38× |
| Brandenburg | 9,781 | 1.2× |
| Bremen | 3,690 | 1.64× |
| Sachsen-Anhalt | 3,507 | 0.52× |
| Schleswig-Holstein | 3,439 | 0.36× |
| Hamburg | 2,235 | 0.38× |
| Mecklenburg-Vorpommern | 2,175 | 0.43× |
| Thüringen | 2,023 | 0.3× |
| Saarland | 1,229 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 7.71× | News |
| B.Z. (newspaper) | 7.3× | News |
| Berliner Zeitung | 7.46× | News |
| Spiegel Online | 1.82× | News |
| 1.72× | Internet & Social Media | |
| Berliner Morgenpost | 4.25× | News |
| Uniqlo | 2.62× | Shopping |
| Employment agency | 2.63× | Business & Career |
| True Detective | 2.73× | Movies & TV |
| Airbnb | 1.53× | Travel & Leisure |
| Online newspaper | 1.91× | News |
| ImmobilienScout24 | 2.08× | Home & Garden |
| Berliner Verkehrsbetriebe | 10.74× | Cars & Mobility |
| Art exhibition | 2.38× | Arts & Culture |
| Kaufhaus des Westens | 6.74× | Shopping |
| Reinhard Mey | 3.11× | Music & Radio |
| EasyJet | 2.95× | Travel & Leisure |
| Terraced house | 2.33× | Home & Garden |
| Museum | 1.67× | Arts & Culture |
| Maison Margiela | 4.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.15 |
| Indulgence | JOY | 1.96 |
| Sustainability | BALANCE | 1.74 |
| Design Affinity | PREMIUM | 1.57 |
| Community Orientation | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.1% |
| Italy | 10.7% |
| United States | 10.2% |
See Mitte (locality) audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Mitte (locality) have in Germany?
Mitte (locality) has an estimated audience of 262,578 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Mitte (locality) fans?
55.1% of Mitte (locality) fans are female, 44.9% are male, with an average age of 38.8 years.
Which brands do Mitte (locality) fans like most?
Mitte (locality) fans show strongest brand affinity for Der Tagesspiegel (7.71×), B.Z. (newspaper) (7.3×), and Berliner Zeitung (7.46×) over the country average.
Where do Mitte (locality) fans live in Germany?
Mitte (locality) fans in Germany are most concentrated in Berlin (reach 59,455), Nordrhein-Westfalen (reach 26,765), and Bayern (reach 20,247). These three regions account for the largest share of the active audience.
What other brands do Mitte (locality) fans also like?
Beyond Mitte (locality) itself, the audience over-indexes on B.Z. (newspaper) (7.3×), Berliner Zeitung (7.46×), Spiegel Online (1.82×), and LinkedIn (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitte (locality). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.