Mitte (locality) Audience in Germany
Mitte (locality) has an estimated audience of 262,578 people in Germany. 55.1% are female, 44.9% are male, average age 38.8. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Business English, Parma, Tomb Raider: The Last Revelation, Peugeot 308, Necktie.
The average Mitte (locality) fan in Germany is 38.8 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Business English, Parma, Tomb Raider: The Last Revelation, with strongest over-indexing on Business English (1.74× the country average). Demographically, the Mitte (locality) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Mitte (locality) fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.8 |
| Estimated audience size | 262,578 |
Audience persona
The typical Mitte (locality) fan in Germany is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 59,455 | 5.06× |
| Nordrhein-Westfalen | 26,765 | 0.47× |
| Bayern | 20,247 | 0.48× |
| Sachsen | 19,738 | 1.53× |
| Rheinland-Pfalz | 18,724 | 1.42× |
| Niedersachsen | 17,247 | 0.68× |
| Hessen | 15,168 | 0.76× |
| Baden-Württemberg | 13,681 | 0.38× |
| Brandenburg | 9,781 | 1.2× |
| Bremen | 3,690 | 1.64× |
| Sachsen-Anhalt | 3,507 | 0.52× |
| Schleswig-Holstein | 3,439 | 0.36× |
| Hamburg | 2,235 | 0.38× |
| Mecklenburg-Vorpommern | 2,175 | 0.43× |
| Thüringen | 2,023 | 0.3× |
| Saarland | 1,229 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 1.74× | Business & Career |
| Parma | 3.2× | Travel & Leisure |
| Tomb Raider: The Last Revelation | 7.71× | Games |
| Peugeot 308 | 1.69× | Cars & Mobility |
| Necktie | 2.35× | Fashion & Accessoires |
| Islamism | 2.29× | Politics & Society |
| Roaming | 1.54× | Technology & Electronics |
| Sub Zero (Official) | 4.2× | Literature |
| Ayrton Senna | 1.77× | Sports |
| Atkins diet | 1.97× | Health |
| Indus Valley School of Art and Architecture | 10.74× | Business & Career |
| St. Ives | 6.74× | Travel & Leisure |
| The Bugaboos | 2.25× | Travel & Leisure |
| Chachapoyas, Peru | 4.86× | Travel & Leisure |
| FilGoal | 2.79× | Sports |
| Cyfrowy Polsat | 1.89× | Movies & TV |
| Catania | 2.19× | Travel & Leisure |
| Peace and conflict studies | 2.03× | Politics & Society |
| Cachorros | 2.22× | Pets & Animals |
| McGregor, Iowa | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.15 |
| Indulgence | JOY | 1.96 |
| Sustainability | BALANCE | 1.74 |
| Design Affinity | PREMIUM | 1.57 |
| Community Orientation | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.1% |
| Italy | 10.7% |
| United States | 10.2% |
See Mitte (locality) audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Mitte (locality) have in Germany?
Mitte (locality) has an estimated audience of 262,578 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Mitte (locality) fans?
55.1% of Mitte (locality) fans are female, 44.9% are male, with an average age of 38.8 years.
Which brands do Mitte (locality) fans like most?
Mitte (locality) fans show strongest brand affinity for Business English (1.74×), Parma (3.2×), and Tomb Raider: The Last Revelation (7.71×) over the country average.
Where do Mitte (locality) fans live in Germany?
Mitte (locality) fans in Germany are most concentrated in Berlin (reach 59,455), Nordrhein-Westfalen (reach 26,765), and Bayern (reach 20,247). These three regions account for the largest share of the active audience.
What other brands do Mitte (locality) fans also like?
Beyond Mitte (locality) itself, the audience over-indexes on Parma (3.2×), Tomb Raider: The Last Revelation (7.71×), Peugeot 308 (1.69×), and Necktie (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitte (locality). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.