Rascasse Audience Intelligence

Mitte (locality) Audience in Germany

A data profile of the people who buy, follow and care about Mitte (locality) in Germany — modelled from more than twelve digital signal sources. Mitte (locality) has an estimated audience of 262,578 people in Germany.

#46among POI in Germany#1832among POI in Germany#1554in Travel & Leisure

The average Mitte (locality) fan in Germany is 38.8 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Sachsen.

Top brand affinities include Der Tagesspiegel, B.Z. (newspaper), Berliner Zeitung, with strongest over-indexing on Der Tagesspiegel (8.17× the country average).

Demographically, the Mitte (locality) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitte (locality) fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Der Tagesspiegel.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitte (locality) profile in Germany.

Audience size
263K
in Germany
Gender
55.1%♀
44.9% male
Age
38.8
average years
Country rank
#19027
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitte (locality) fans

55.1% are female, 44.9% are male, average age 38.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Mitte (locality) audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age38.8
Estimated audience size262,578
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Mitte (locality) audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Mitte (locality) audience comes from Germany.

Worldwide audience distribution share by country for Mitte (locality)
CountryShare
Germany78.9%
Italy10.7%
United States10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitte (locality) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitte (locality) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K4.21×
02Sachsen~30K1.95×
03Rheinland-Pfalz~20K1.66×
04Bremen~4K1.59×
05Brandenburg~10K1.20×
06Hessen~20K0.80×
07Sachsen-Anhalt~5K0.68×
08Mecklenburg-Vorpommern~3K0.62×
09Niedersachsen~20K0.61×
10Saarland~2K0.49×
11Nordrhein-Westfalen~30K0.45×
12Thüringen~3K0.43×
13Bayern~20K0.41×
14Baden-Württemberg~10K0.40×
15Schleswig-Holstein~3K0.36×
16Hamburg~2K0.35×
Fig. 06

Affinity by region

Affinity by region — Mitte (locality), Germany
0.35×1.00×4.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitte (locality) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitte (locality) audience
#·InterestCategoryAffinity×
01Berliner VerkehrsbetriebeCars & Mobility11.48×
02Der TagesspiegelNews8.17×
03Berliner ZeitungNews7.17×
04Kaufhaus des WestensShopping6.58×
05B.Z. (newspaper)News5.79×
06Non-alcoholic beverageFood & Beverages4.05×
07Berliner MorgenpostNews3.82×
08UniqloShopping2.72×
09Online newspaperNews2.68×
10True DetectiveMovies & TV2.62×
11Public transportCars & Mobility2.45×
12InnovationBusiness & Career1.96×
13Deutsche BankBusiness & Career1.95×
14Efficient energy useTechnology & Electronics1.93×
15ImmobilienScout24Home & Garden1.92×
16Modern architectureArts & Culture1.82×
17Deutsche BahnCars & Mobility1.60×
18EurowingsTravel & Leisure1.54×
19CommerzbankBusiness & Career1.52×
20RedditInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitte (locality) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitte (locality) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Urban LifestyleOPEN2.01×
Early Adopter MentalityPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitte (locality) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
Price SensitivityPREMIUM0.75×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitte (locality) have in Germany?

Mitte (locality) has an estimated audience of 262,578 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Mitte (locality) fans?

55.1% of Mitte (locality) fans are female, 44.9% are male, with an average age of 38.8 years.

03

Which brands do Mitte (locality) fans like most?

Mitte (locality) fans show strongest brand affinity for Der Tagesspiegel (8.17×), B.Z. (newspaper) (5.79×), and Berliner Zeitung (7.17×) over the country average.

04

Where do Mitte (locality) fans live in Germany?

Mitte (locality) fans in Germany are most concentrated in Berlin (reach ~50K), Nordrhein-Westfalen (reach ~30K), and Sachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mitte (locality) fans also like?

Beyond Mitte (locality) itself, the audience over-indexes on B.Z. (newspaper) (5.79×), Berliner Zeitung (7.17×), Online newspaper (2.68×), and Uniqlo (2.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mitte (locality) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitte (locality). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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