Münster-Arkaden Audience in Germany
Münster-Arkaden has an estimated audience of 370,093 people in Germany. 63.0% are female, 37.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Tagesschau, Family, Vacations, Bedroom furniture, Self care.
The average Münster-Arkaden fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Tagesschau, Family, Vacations, with strongest over-indexing on Tagesschau (1.73× the country average). Demographically, the Münster-Arkaden audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Münster-Arkaden fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.6 |
| Estimated audience size | 370,093 |
Audience persona
The typical Münster-Arkaden fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,570 | 10.15× |
| Niedersachsen | 62,390 | 1.74× |
| Hessen | 14,997 | 0.53× |
| Bayern | 9,730 | 0.16× |
| Baden-Württemberg | 6,910 | 0.14× |
| Rheinland-Pfalz | 5,667 | 0.31× |
| Berlin | 5,109 | 0.31× |
| Hamburg | 4,932 | 0.59× |
| Schleswig-Holstein | 3,284 | 0.25× |
| Thüringen | 2,063 | 0.22× |
| Bremen | 1,869 | 0.59× |
| Sachsen-Anhalt | 1,829 | 0.19× |
| Sachsen | 1,813 | 0.1× |
| Brandenburg | 1,696 | 0.15× |
| Mecklenburg-Vorpommern | 1,609 | 0.23× |
| Saarland | 1,599 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.73× | Movies & TV |
| Family | 1.67× | Kids & Family |
| Vacations | 2.22× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| Self care | 2.7× | Health |
| IKEA | 1.54× | Home & Garden |
| Ariana Grande | 3.64× | Music & Radio |
| Stuttgart | 2.25× | Travel & Leisure |
| North Rhine-Westphalia | 1.79× | Travel & Leisure |
| German language | 1.88× | Politics & Society |
| Hygiene | 2.16× | Beauty & Wellness |
| Hairstyle | 2.06× | Beauty & Wellness |
| Transfermarkt | 1.81× | Sports |
| Walking | 2.79× | Sports |
| Rossmann | 1.53× | Shopping |
| Shopping malls | 1.62× | Shopping |
| Logistics | 2.05× | Business & Career |
| Local food | 1.77× | Food & Beverages |
| Vacation rental | 2.27× | Travel & Leisure |
| 1.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Sustainability | BALANCE | 1.31 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.2% |
| Netherlands | 1.0% |
| China | 0.5% |
See Münster-Arkaden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Münster-Arkaden have in Germany?
Münster-Arkaden has an estimated audience of 370,093 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Münster-Arkaden fans?
63.0% of Münster-Arkaden fans are female, 37.0% are male, with an average age of 40.6 years.
Which brands do Münster-Arkaden fans like most?
Münster-Arkaden fans show strongest brand affinity for Tagesschau (1.73×), Family (1.67×), and Vacations (2.22×) over the country average.
Where do Münster-Arkaden fans live in Germany?
Münster-Arkaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,570), Niedersachsen (reach 62,390), and Hessen (reach 14,997). These three regions account for the largest share of the active audience.
What other brands do Münster-Arkaden fans also like?
Beyond Münster-Arkaden itself, the audience over-indexes on Family (1.67×), Vacations (2.22×), Bedroom furniture (3.67×), and Self care (2.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Münster-Arkaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.