Rascasse Audience Intelligence

Münster-Arkaden Audience in Germany

A data profile of the people who buy, follow and care about Münster-Arkaden in Germany — modelled from more than twelve digital signal sources. Münster-Arkaden has an estimated audience of 400,243 people in Germany.

#64among Shopping mall in Germany#1249among POI in Germany#348in Shopping

The average Münster-Arkaden fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Nature, Family, Bedroom furniture, with strongest over-indexing on Nature (2.53× the country average).

Demographically, the Münster-Arkaden audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Münster-Arkaden fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Münster-Arkaden profile in Germany.

Audience size
400K
in Germany
Gender
60.9%♀
39.1% male
Age
40.5
average years
Country rank
#14009
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Münster-Arkaden fans

60.9% are female, 39.1% are male, average age 40.5.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Münster-Arkaden audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age40.5
Estimated audience size400,243
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Münster-Arkaden audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Münster-Arkaden audience comes from Germany.

Worldwide audience distribution share by country for Münster-Arkaden
CountryShare
Germany97.2%
Netherlands1.0%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Münster-Arkaden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Münster-Arkaden fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K11.69×
02Niedersachsen~50K1.42×
03Bremen~3K0.83×
04Saarland~4K0.82×
05Mecklenburg-Vorpommern~6K0.78×
06Sachsen-Anhalt~8K0.77×
07Thüringen~8K0.77×
08Brandenburg~9K0.74×
09Sachsen~10K0.66×
10Hamburg~6K0.64×
11Schleswig-Holstein~8K0.60×
12Rheinland-Pfalz~10K0.56×
13Hessen~10K0.51×
14Berlin~9K0.51×
15Baden-Württemberg~20K0.41×
16Bayern~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Münster-Arkaden, Germany
0.37×1.00×11.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Münster-Arkaden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Münster-Arkaden audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping3.05×
03Sunday BrunchKids & Family2.83×
04VacationsTravel & Leisure2.64×
05NatureHome & Garden2.53×
06EmailTechnology & Electronics2.11×
07FamilyKids & Family2.08×
08DinnerFood & Beverages2.03×
09LodgingTravel & Leisure2.01×
10MSNNews1.93×
11RefrigeratorHome & Garden1.88×
12CrochetHome & Garden1.84×
13Social media marketingBusiness & Career1.82×
14Take-outFood & Beverages1.80×
15Shopping mallsShopping1.58×
16German languagePolitics & Society1.58×
17DrawingHome & Garden1.58×
18Self careHealth1.57×
19IKEAHome & Garden1.53×
20KitchenHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Münster-Arkaden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Münster-Arkaden audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Design AffinityPREMIUM1.36×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Münster-Arkaden audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
Social Media UsageJOY0.98×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Münster-Arkaden have in Germany?

Münster-Arkaden has an estimated audience of 400,243 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Münster-Arkaden fans?

60.9% of Münster-Arkaden fans are female, 39.1% are male, with an average age of 40.5 years.

03

Which brands do Münster-Arkaden fans like most?

Münster-Arkaden fans show strongest brand affinity for Nature (2.53×), Family (2.08×), and Bedroom furniture (4.47×) over the country average.

04

Where do Münster-Arkaden fans live in Germany?

Münster-Arkaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~50K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Münster-Arkaden fans also like?

Beyond Münster-Arkaden itself, the audience over-indexes on Family (2.08×), Bedroom furniture (4.47×), Vacations (2.64×), and IKEA (1.53×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Münster-Arkaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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